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Setting Product and Brand Strategy Chapter 11 - PowerPoint PPT Presentation

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Title:

Setting Product and Brand Strategy Chapter 11

Description:

Implications: readily available, many outlets, brand name, packaging, mass advertising ... upmarket stretch: enter high-end (Toyota-Lexus; Honda-Acura) ... – PowerPoint PPT presentation

Number of Views:221
Avg rating:3.0/5.0
Date added: 11 October 2009
Slides: 19
Added by: Username withheld or not provided
Learn more at: http://faculty.uca.edu
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