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Setting Product and Brand Strategy Chapter 11 - PowerPoint PPT Presentation

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PPT – Setting Product and Brand Strategy Chapter 11 PowerPoint presentation | free to download - id: 3e2c6-YzdmM



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Title:

Setting Product and Brand Strategy Chapter 11

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Implications: readily available, many outlets, brand name, packaging, mass advertising ... upmarket stretch: enter high-end (Toyota-Lexus; Honda-Acura) ... – PowerPoint PPT presentation

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Slides: 19
Provided by: TCWCus6
Learn more at: http://faculty.uca.edu
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