Target Market Consulting, LLC

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Target Market Consulting, LLC

• Capabilities Presentation

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What You Get

• Marketing Planning
• Customer Acquisition
• Customer Relationship Marketing
• Advertising Communications
• Online Marketing Social Media
• Database Analysis Appending
• Research Other Support Services

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We Can Help

• Small Business
• Businesses Seeking Growth
• Larger Businesses Needing Outsourced Marketing
  Resources
• Business-to-Business Marketers
• Business-to-Consumer Marketers

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Some of the CompaniesWeve Served

• The following examples are clients weve
  successfully helped over the past few years.
  Most were trying to reach college students a
  lucrative but elusive market. If we can help
  them, we can help you, as the principles of good
  marketing are the same regardless of market or
  product.

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Proactiv Solution
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Proactiv Solution

• Direct response offer tracked at distribution
  channel level
• Initial successful test of 200M pieces in College
  Bookstore Bag Insert Program
• Roll-out at gt20 million pieces

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MadPackers Institutional Sales
National Conference Exhibit Design Production
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MadPackers Institutional Sales
National Conference Welcome Packet Flyer
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MadPackers Institutional Sales
Traffic-Builder Coupon
Pre-Show Mailing to Attendees
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MadPackers Institutional Sales

• E-mail telemarketing campaign to select
  colleges for MadPackers moving storage services
• National conference presence
• Booth design production
• Pre-show e-mail mailings
• Traffic-builder sales support materials
• Show management staffing

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Comcast Back-to-School
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Comcast Back-to-School

• Integrated campaign to students at targeted
  campuses
• Summer mailing to students at home
• E-mail blast to students prior to school start
• Ads on on-line college newspaper sites
• First issue inserts in college newspapers
• Mailing to students in dorms

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JP Morgan/Chase Bank
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JP Morgan/Chase Bank

• Chase Bank needed to open new Hispanic retail
  bank accounts
• Markets included NY, Chicago, Houston, Dallas/Ft
  Worth, San Antonio, El Paso, Phoenix
• Target Customers that had not had a banking
  relationship, but had to pay monthly bills
  (cuentas)

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MadPackers Direct Mail
Bulk Mailing to Sororities Fraternities
Self-Mailer to Dorms
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MadPackers Direct Mail
Mailing to Parents
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MadPackers Direct Mail

• Creative direction copywriting
• Mailing list selection geo-coding
• Direct mail campaign at select schools
• Parents at home
• Students in dorms
• Fraternities, Sororities

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DELL disOrientationTour
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DELL disOrientation Tour

• Produce an integrated college marketing campaign
  generating excitement awareness for Dell
  Microsoft products
• Partnered with National Lampoon for national
  casting call competition
• Nationwide tour to 24 major campuses in branded
  semi-trailer
• Event included product displays, live music,
  prize drawings on-site casting calls

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DELL disOrientation Tour

• Tour hosted by MTV reality stars CT David
  Burns
• Pre-Tour promotion including space ads, posters,
  street teams, door hangers, e-mail blast
• Tour micro-site aired casting call videos,
  students voted for national casting call winner

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DELL disOrientation Tour

• National Lampoon campus TV aired commercials for
  Tour, Dell Microsoft
• Opt-in database of drawing entries web site
  voters for future Dell/Microsoft marketing
  efforts
• Role in upcoming National Lampoon TV show awarded
  to national casting call Grand Prize winner

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Eastern Mountain Sports

• Space ad campaign designed to drive traffic to
  retail locations near campuses
• Managed ad placement, including space purchase,
  quality control payment
• Successfully managed growth from 24 to 95
  campuses over 3 campaigns in same calendar year

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Hiawatha Log Homes
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Hiawatha Log Homes

• Sales staff needed improved contact management
  functionality
• Worked with sales staff to design database for
  critical information capture, lead prioritization
  follow-up
• Analyzed data recommended changes to lead
  generation tactics for improved ROI

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Freshman Orientation
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Freshman Orientation

• Research specific school orientation
  opportunities distribution, timing, space ad
  and/or inserts
• Placement in orientation materials
• Handed to students/parents at on-campus sessions
• Mailed to students/parents at home
• Handed to students/parents during school tours

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Freshman Orientation

• Participating clients include
• Ford
• Chase
• Dell
• MadPackers

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The TMC Team
Elaine Burn, founder, has more than 30 years of
marketing management experience, and she is a
recognized expert in both direct marketing and
college marketing. She started a successful
direct marketing agency when she was in her 20s,
then held various top-level marketing positions,
mostly with direct marketing companies where
every marketing dollar is tracked, results
measured and only successful tactics are
repeated. She founded TMC to service businesses
of all types with that same philosophy of solid
marketing planning and cost-effective
implementation.
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The TMC Team
Jim Bilello brings 15 years of experience
including executive management positions with
CASS Communications/Alloy/360 Youth, as well as
Hollywood film distribution and promotion for
Fox, Disney, and Lions Gate. He has worked with
brands like MasterCard, Cingular Wireless,
Sprite, GM, McDonalds Columbia House. Jim
founded U.S. Marketing in 1999 to bring segment
marketing expertise to companies with young adult
and Hispanic targets. TMC partners with him to
service our clients needing fully-integrated
campaigns.
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Contact Information
Elaine Burn Target Market Consulting, LLC 6080 S.
Hulen, Suite 360-223 Fort Worth, TX 76132 Ph
817-370-8319 eburn_at_targetmarketconsulting.biz