Chinese culture and marketing philosophy

1
Chinese culture and marketing philosophy

• Dr. Luo Jining

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Introduction

• Relation of Chinese traditional culture and
  modern marketing

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Why we learn the course

• Interpretation of modern marketing concept from
  the perspective of Chinese traditional culture

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What is Marketing

• Please tell me how you understand Marketing
• Different understanding lead to different
  Marketing Performance

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Connotation of Marketing

• Hierarchic understanding marketing connotation
• Tool/process/Philosophy/ art

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Interpretation of modern marketing concept

• Interpretation of modern marketing concept from
  the perspective of Chinese traditional culture
• Kongzi Marketing
• marketing philosophy of Fanli

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How to market Chinese traditional cultuer

• Case Study How to Marketing Chinese Suzhou
  Garden
• Different Level of Marketing
• Case Study ?????

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Chinese ancient philosophy modern marketing
philosophy

• The Origin Of Chinese culture
• Yijing Philosophy and The Rule of Market Change
• The Eight Diagrams
• Taos Philosophy (Dao De Jing) and Modern
  marketing Philosophy

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Chinese ancient philosophy modern marketing
philosophy

• Confucianism Philosophy and marketing Ethics
• Confucianism trader's(??) characteristic
• What is Confucianism trader's spirit
• Buddhism Philosophy and The analysis of
  consumers psychology

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Chinese traditional culture and marketing
management

• Sunzi and marketing strategy
• Application of Sunzi strategy in marketing
  Competition Case
• Chinese fine art and marketing

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Chinese fine art marketing

• General introduction of Chinese ancient
  Literature, Painting, Opera and dance
• How to market Chinese ancient fine art in the
  global culture market

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Chinese folk-custom and Chinese consumption
culture

• Chinese traditional folk
• Case StudySpring Festival Marketing
• Case Study The Moon Festival and Moon cake
  Marketing

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How to market Chinese culture

• 4.1 Case Chinese education marketing       
• 4.2 Case study How to market Chinese costume
  culture
• 4.3 Chinese traditional medicine marketing
• 4.4Chinese tea culture
• Case??????,?????? ????????

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How to market Chinese traditional culture brand

• 5.1 Case study Marketing of Chinese traditional
  medicine brand---???
• 5.2  Case study Chinese traditional food
  brand---???????

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Practical Case

• 6.1 Brand Position and Culture Marketing of a
  Chinese restaurant?????