Me Challenge Day 13 - 3 Of The Best Ways In Marketing Through Social Media

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My Challenge - Day 13

• 3 Of The Best Ways In Marketing Through
  Social Media

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• Today were going to talk about something Im
  really passionate about. Well cover some tips
  and tactics that have really helped grow my
  awareness and transformed my idea of how much I
  can help other people.
• Its social media marketing.

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• A lot of people and businesses reach out to me
  to find out how they can be more influential on
  social media and reach more of their targeted
  audience. I think what happens is we tend to
  think that social media is just something we
  should be doing because everyone else is too.

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• But, Im telling you from personal experience
  that its something that can literally transform
  how you relate to people, and how you get sales.

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• So, its really not so much of a mystery if you
  think about it. Its all about human evolution,
  and how we communicate or interact. Ultimately,
  its how we can transfer our knowledge and
  information to a much larger audience and share
  with them what were currently doing.

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• Social media marketing shouldnt be a mystery
  because its very simple to do. It comes down to
  relationships and developing new friends or
  contacts. If you were to go out to a mixer or
  event, you go around and pass out your business
  cards to meet new people. Thats how you
  essentially build new associations.

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• The nice thing about the internet is that you
  can develop a following or niche. A good example
  is Pintrest and the way they were able to build
  their brand presence over a short period of time.
  

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• Theyve reached out to 300 bloggers and in the
  home décor niche. They would have a chance to
  basically showcase and interact with other people
  and a new way share information.

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• So when you think about social media, you want
  to think about copy writing. You have to write a
  message or some type of text thats compelling so
  that people take action.

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• How can you make your messages compelling?
  Well, as Ive been saying over these past couple
  days, it really comes down to how transparent you
  are. How well can people relate to you?

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• In my case, Im really passionate about the
  things Im doing with my friends and family. I
  love to showcase some of the places I go out to
  for dates and dinners, and Im a foodie at heart.
  I love to travel and go to different places. I
  pretty much document what Im doing. Some people
  dont like to do this. Thats just my personal
  nature.

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• At the same time I share these posts that Im
  making. I want to let people know that Im a
  real person. At the end of the day, social media
  is a vehicle for letting people know who you are.
  

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• I make connections with people across the world.
  I was able to connect with my first mentor
  through Facebook just by letting her know that I
  was interested in getting involved in this
  platform. I wanted to be as helpful as I
  possibly could.

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• Ive learned these steps by simply following
  other people that have been successful. Just
  like any other business, you follow and model
  after other people. Its almost like success has
  clues. Overtime youre able to duplicate and
  grow that success.

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• Im always asked about return on with social
  media. Most people think that takes too much
  time. I can tell you that from personal
  experience that it does because its a nurturing
  relationship. You wouldnt really go up to a
  friend and pitch them an idea, or ask a complete
  stranger to join your business. Some people
  think thats how you do it.

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• Ultimately if you want to have real success and
  you want to make huge waves in the industry, you
  have to have value.

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• If you realise that youre on a very fast road
  to accomplishing whatever you want, the fastest
  way to do it is by sharing as much value day in
  and day out, and being consistent be transparent
  with everything that you share.

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• Im doing it through videos, but some people do
  it through blogs, tweeting or Facebook. The key
  with all of this is to be consistent in whatever
  avenue that youre in.

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• You have to be able to do it on a consistent
  basis in order for you to build up that
  credibility to even ask people for a sale or
  partner with you. If you a build a relationship
  overtime, you will have more influence.

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• Everyone eventually starts out 0. On twitter I
  had 0 followers and the same thing on Facebook.
  I had to develop that trust and like factor to
  even ask for their permission to share something
  for them to buy.

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• Always try to think about the 80/20 rule. Its
  basically 80 content and value to 20 sales or
  any type of offer. If you follow that golden
  rule, you will be more successful. Youll find
  that youre able to have more impact on more
  people. Youll be able to convert people because
  they can know, like and trust you.

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• Follow any of the great social media advisers
  out there on the web and youll notice thats
  exactly what they do. Maybe their message or
  tone is a little bit different, but ultimately,
  thats how they are able to get results.

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• If you mix this with the larger internet
  marketing campaigns, youll find that over time
  you build a power house of influence. You can
  attract so many people who are going to be
  excited to join you they feel like they know you
  and can relate to you.

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• Some people think its going too slow, or its
  going to take too much time, but the reality is
  youre going to find better quality people once
  you develop that strong and deep relationship.
  They can see the results that youre having and
  that youre really just a normal person.

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• On the internet all you can really do is make a
  blog post, and only connect with them through
  written word, audio or video, so they dont
  necessarily get to see you on a one-on-one basis.

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• So remember, always be as realistic and as
  transparent as you possibly can. Hopefully these
  tips have been helpful for you today.
• I look forward to seeing you for the next post!