The 7 Fundamentals of Primerica Hector LaMarque

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The 7 Fundamentals of Primerica

• Hector LaMarque

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• Hectorlamarque.com
• 7 Fundamentals of Primerica
• Hectors email with details

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• Ive been training people in Primerica for 25
  years now and the one common thing I see in
  everyone who makes six figures and above is
  mastery of the following 7 Fundamentals. People
  who not only master them but effectively teach
  their team to master them as well, eventually
  make hundreds of thousands of dollars and some
  make a million dollars a year or more.

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• The key here is to master them, not just getting
  good, but mastering them. Good is the enemy of
  great and becoming great is what allows you to
  earn big money. No one is going to pay you big
  money to be good, but they will if you become
  great. So do the work to become great at these 7
  Fundamentals and enjoy the results. The order
  you learn them in is important as well. Here
  they are in order of importance.

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1-Master Prospecting

• New recruit CDs.
• Prospecting and appointment setting CD.

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2-Master Setting Appointments

• Prospecting Apmnt Setting CDs
• You need to be on appointments to field train,
  recruit and close sales.
• Full time- 8 appointments a week
• Part time- 4 appointments a week

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How Your Schedule Will Look from setting one
apmnt a day
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How Your Schedule Will Look from setting one
apmnt a day
Next Month
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3-Master Presenting

• Keep it simple. The client that your going to
  recruit and your trainee needs to see how simple
  it is. (1st appmnt CD)
• Show your passion and excitement that you have
  for this business and helping people.
• Find out what their hot buttons are and push
  them through a question oriented presentation.

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4- Master Overcoming Objections

• Listen to Hector LaMarques Overcoming Objection
  CD 100 times.
• Make it a game. There are only a certain number
  of objections.

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5-Master Life, M. Funds SMART

• People buy your confidence in what your offering
  them
• POL, Field Instruction tab
• POL, Home, Company Store (videos printed
  material)
• RVP Memory Stick from the company

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6-Master Recruiting Across the K.T.

• Every night is an Opportunity Night
• Through the FNA, find out what their hot buttons
  are and recruit them
• This business is built across the K.T.

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7-New Person Fast Start

• Get the new recruit motivated to see 15 qualified
  families during their training by painting a
  picture for them of what is going to happen.
  (Fast Start CD)
• Are they in Primerica to make a sale or two or to
  build a business?

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• This system is built for you to learn it as
  quickly as you want. (90 Days)
• The person who really trains you to do this
  business is you. (Self Study)
• The leader that your looking for is you. The
  turning point for you to go to the next level is
  becoming great at these 7 Fundamental and
  teaching others...
• Make this a part of your daily disciplines. (Make
  Today Count. Maxwell)

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Resources

• Neilteamfreedom.com
• Winwithme.com
• Hectorlamarque.com
• Pfsmedia.com
• Primericaonline.com

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• Video

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How do you stay focused?

• People will be doubting you all along the way.
  You need to show people that you are worth
  following
• Get rid of any distractions
• Have a vision and stick with it. Tell your team
  and your new recruits about it.
• Know why you are in Primerica and why you will
  always be here. No matter what happens.
• Your teammates need to know that you are 100
  there to help them build a business

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What will happen by mastering these 7
Fundamentals?

• You will recruit 2-4 directs a month
• You will write 5,000-10,000 in personal premium a
  month
• You will recruit 10 team recruits your 2nd month
• You will be a Team Captain your 1st or 2nd month
• You will be an RVP with a 30,000 base shop
  within 6-8 months

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Ask yourself 3 questions

• How bad do you want this?
• When are you going to start mastering these?
• How big do you want to be here?
• Its all up to you!