Full Service Broadband an Ericsson View of the Future

1
Full Service Broadband an Ericsson View of the
Future
Michael Martinsson Marketing Director Business
Unit Networks Ericsson AB
2
A world of exciting possibilities
Broadband goes mobile
Broadband TV
Ericsson Full Service Broadband
3
Broadband growthgt1.8 billion subscriptions 2012
2100
1800
Mobile Broadband
1500
1200
Subscriptions (Millions)
900
Fixed Broadband
600
300
0
2005
2006
2007
2008
2009
2010
2012
2011
Source OVUM, Strategy Analytics Ericsson
(based on reported subscriptions)
Broadband becomes personal
4
Broadband goes mobile Fast !!
3G/HSPA, CDMA2000 etc.
Mobile Operator
Broadband Operator
5
DSL vs 3G data card uptake in Austria
Source Lehman
6
Mobile Broadband Study - Sweden

• General interview responses
• Like that its simpler than DSL or WiFi
• Was faster to get than fixed connection
• Some got better speed than with fixed connection
• Want bundled offer, one bill
• Users want - 100 want Flat fee, no limits
• Conclusions
• Complement to fixed and in new places
• Instead of fixed but used the same way
• Largest portion of subscribers are Late
  Followers

Source Ericsson Consumer Labs
7
Strong momentum for HSPA
At all continents
gt69 countries
gt400 commercial devices
gt148 commercial launches
gt900 million subs on HSPA enabled networks
Source GSA (Global mobile Suppliers Association)
Oct 2007
8
A world of exciting possibilities
Broadband goes mobile
Broadband TV
Ericsson Full Service Broadband
9
TV as we know it is changingNew consumer value
proposition
Passive
Traditional scheduled TV
Personalization and interactivity demand two-way
communication
10
Ericssons TV visionA new media experience over
Full Service Broadband
Interactive
Personal
Communication
Setting new demands on broadband connectivity
11
Telefonica (Spain)-Video call service launched

• New video call service launched June 2007
• Video calls between fixed video phones and 3G
  mobile phones available, will be extended to the
  TV (via set-top box)

12
Worlds First Interactive Mobile TVNRK
Interactive mobile TV
SMS Voting for Music Videos
SMS to Mobile chat client
13
A world of exciting possibilities
Broadband goes mobile
Broadband TV
Ericsson Full Service Broadband
14
Converging business landscape
Wireline
Wireless
Connectivity Revenues Communication
Revenues Advertising Revenues Content
Distribution Revenues
Internet
Cable
15
Broadband expansion
Full Service Operator
Fixed and Mobile Broadband Operator
16
Full Service Broadband
Broadband services to a screen of your choice
17
Full Service Broadband
Broadband services to a screen of your choice
18
Global mobile and fixed trafficStrong traffic
growth related to broadband
Traffic growth driven by TV, video and Internet
Source Ericsson and market estimate
19
Network transformation in focus From voice to a
network for distribution of all services
Transformation
Full Service Broadband Network
20
Full Service Broadband Network
21
Full Service Broadband Network
Standard Services and IMS
22
IMS

• Majority of leading operators to commercially
  launch by end 2007

• 45 commercial contract 50 of announced
  contracts

23
Full Service Broadband Network
Multi Access Edge
24
Multi Access Edge

• 50 growth in total IP-Edge market by 2009

• Leading technology in IP-edge routing
• Leading position in mobile access edge (SGSN
  GGSN)

Source Infonetics 2006
25
Full Service Broadband Network
Wireless Access
26
Mobile Broadband Access

• Accelerating HSPA rollouts
• Powers 50 of all commercially launched HSPA
  networks
• 72 commercial HSPA networks around the world

27
Full Service Broadband Network
Wireline Access
28
Fixed Broadband Access

• Triple play triggers investment in fiber access
• ATM to IP DSLAM migration opens new market
  window
• Leading GPON solution
• Complete broadband Access Portfolio
• Growing market share 3rd largest DSL vendor

29
Full Service Broadband Network
Transport
30
Transport

• Broadband access growth creates traffic
  bottlenecks

• Leading position in microwave, complemented by
  Marconi
• Marconi brought strong optical position 350
  operators

31
Complete Portfolio
32
Providing migration paths forwardPartnership for
progress independent of starting point
Transport
33
Introducing theDemonstrations
34
(No Transcript)