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Mass Media

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Wall Street Journal 1889 created by Dow and Jones Barney Kilgore ... Village Voice Norman Miller & Don Wolf 1955. Challenge and/or defy mainstream values ... – PowerPoint PPT presentation

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Title: Mass Media


1
Mass Media Society
  • Chapter 3 Newspapers

2
Newspaper Industry Dimensions
  • 1 of 3 people in the U.S. reads a newspaper every
    day
  • Medium choice for advertising
  • 2003 44.1 billion dailies
  • 2003 42.1 billion TV stations

3
Content Diversity Depth
  • Nationally, no broadcast organization comes close
    to the of stories or depth of 2 major national
    newspapers Wall Street Journal and USA Today
  • Rich mix of content
  • You dont have to wait for what you want
  • Page 51 Media Databank largest US papers
  • Challenges competing media, lifestyle shifts,
    new technology

4
Trend Towards Chains
  • Newspaper Chains company that owns several
    newspapers created 1st by Hearst
  • Gannett leading US newspaper chain with 90
    dailies launched USA Today
  • Page 53 Media Databank Newspaper Chains

5
Assessing Chain Ownership
  • Journalistic emphasis
  • Balanced emphasis
  • Profit emphasis
  • Absentee ownership
  • Transient membership
  • Weak entry-level salaries
  • High newsroom turnover

6
National Dailies
  • USA Today 1981 Gannett created by Allen
    Neuharth
  • Single-copy bulk sales, strong visual medium
  • Wall Street Journal 1889 created by Dow and
    Jones Barney Kilgore
  • Plain English, details re government, everything
    relating to making a living, gray
  • Christian Science Monitor 1908 Mary Baker
    Eddy
  • Solution-oriented journalism, not preachy, relies
    on church subsidies, challenged by finances
    currently

7
New York Times
  • Newspaper of Record - Loved by librarians
  • Important research source monthly annual
    indexes that lists every story
  • Most respected US hometown daily
  • Founded in 1851, gained reputation from
  • Tweed Scandal
  • Sullivan Libel Case
  • Pentagon Papers
  • Jayson Blair

8
National Edition
  • Wall Street Journal, USA Today, Christian Science
    Monitor YES edited for readers nationwide
  • New York Times, Los Angeles Times some
    characteristics of but NO

9
Hometown Newspapers
  • 1570 US daily newspapers
  • Metropolitan dailies extensive regional
    circulation
  • Examples Washington Post, Los Angeles Times
  • Hometown dailies locally oriented newspapers

10
Challenges for Daily Newspapers
  • Circulation cost-cutting thru technology,
    staffs and papers are trimmed
  • Sunday Editions advertising flocked to Sundays
    but we dont do lazy Sundays any more
  • Advertising free-standing inserts
  • Web Transition advertising online
  • Clustering buying newspapers with adjoining
    circulations

11
Weekly Newspapers
  • Community Weeklies telephone book journalism
    cover more locally than a metro is able to
  • Shoppers an advertising paper without news
    all advertising

12
Alternative Minority Newspapers
  • Counterculture newspapers
  • Village Voice Norman Miller Don Wolf 1955
  • Challenge and/or defy mainstream values
  • Gay newspapers
  • Advocate Jim Michaels 1967
  • Most are free
  • Black Newspapers
  • Freedoms Journal John Russwurm Samuel
    Cornish 1827 North Star Frederick Douglass
    1847
  • Started as crusade for causes today more
    moderate
  • Foreign-language Newspapers
  • Today, mostly Spanish question of disappearance
    even with higher immigration statistics

13
Evaluating Newspapers
  • Circulation Penetration - of people that a
    newspaper reaches in its circulation area
  • Quality Indicators annual rankings, awards,
    news hole, content, staff, management
  • Page 74 Media Databank Best US papers
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