Crown Capital Eco Management - Whole Fraud: Exposing the Myth of So-Called Natural Foods

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Crown Capital Eco Management

• Natural Awareness Campaign

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Whole Fraud Exposing the Myth of So-Called
Natural Foods

• On Jan. 31, organic and natural foods giant Whole
  Foods Market (WFM) once again attacked the
  Organic Consumers Association, the nation's
  leading watchdog on organic standards, as being
  too "hard-line" for insisting that retailers like
  WFM stop selling, or at least start labeling,
  billions of dollars worth of so-called "natural"
  foods in their stores - foods that are laced with
  unlabeled, hazardous genetically engineered (GE)
  ingredients. 

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• WFM's most recent attack on OCA predictably
  backfired, throwing gasoline on the fiery debate
  surrounding my previous essay "The Organic Elite
  Surrenders to Monsanto."  In that essay, written
  in January 2011, I criticized WFM and several
  other well-known organic companies for their
  foolish (now hopefully repudiated) stance of
  espousing "co-existence" with the USDA and
  Monsanto, in exchange for minimal federal
  regulation of genetically engineered crops.

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• In subsequent articles, OCA has called for an end
  to "organic infighting" and for the organic
  industry, farmers, and consumers to join forces
  and pass laws or state ballot initiatives (like
  the current campaign in California) that would
  require mandatory labels on products containing
  genetically engineered ingredients, as well as to
  make it illegal to label or market GE-tainted
  foods as  "natural" or "all natural."

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• Anger is now running so high against Monsanto and
  the USDA, as well as anyone appearing to tolerate
  "co-existence" with either group, that rumors are
  fast spreading that Monsanto has bought out, or
  plans to buy out, WFM. That rumor is untrue.
  However, it has focused attention once again on
  the critical issue of food labeling. WFM, and all
  of us in the organic community, must put an end
  to labeling fraud in the "natural" products
  sector, by passing laws that will require brands
  and supermarkets to clearly label all genetically
  engineered ingredients on their products.

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Growing awareness has created a strong organic
movement

• Millions of health-minded Americans, especially
  parents of young children, now understand that
  cheap, non-organic, genetically engineered,
  industrial food is hazardous. Not only does
  chemical- and energy-intensive factory farming
  destroy the environment, impoverish rural
  communities, exploit farm workers, inflict
  unnecessary cruelty on farm animals, and
  contaminate the water supply, but the end product
  itself is inevitably contaminated.

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• Routinely contained in nearly every bite or
  swallow of non-organic industrial food are
  genetically engineered ingredients, pesticides,
  antibiotics and other animal drug residues,
  pathogens, feces, hormone-disrupting chemicals,
  toxic sludge, slaughterhouse waste, chemical
  additives and preservatives, irradiation-derived
  radiolytic chemical by-products, and a host of
  other hazardous allergens and toxins.

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• If common sense weren't enough, scientists warn
  us that a public health Doomsday Clock is
  ticking. Big Biotech and Big Ag are the root
  cause of 80 million cases of food poisoning every
  year in the US, as well as an epidemic of
  allergies, reproductive disorders, food-related
  cancers, heart attacks, and obesity.  Within a
  decade, these diet- and environment-related
  diseases - heavily subsidized under our Big
  Pharma/chemical/genetically-engineered/factory
  farm system - will likely bankrupt Medicare and
  the entire U.S. health care system.

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• Likewise, millions of green-minded consumers
  understand that industrial agriculture poses a
  terminal threat to the environment and climate
  stability. A highly conscious and passionate
  segment of the population is beginning to
  understand that converting to non-chemical,
  non-genetically engineered, energy-efficient,
  carbon-sequestering organic farming practices,
  and drastically reducing food miles by
  relocalizing the food chain, are essential
  preconditions for stabilizing our out-of-control
  climate and preparing our families and
  communities for future energy and resource
  shortages.

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• Millions of us - consumers, farmers, activists -
  now realize that unless we act quickly, global
  warming and climate chaos will soon severely
  disrupt industrial agriculture and long-distance
  food transportation, leading to massive crop
  failures, food shortages, famine, war, and
  pestilence. Even more alarming, accelerating
  levels of greenhouse gases (especially from cars,
  coal, cattle, and related rainforest and wetlands
  destruction) will soon push global warming to a
  tipping point that will melt the polar icecaps
  and possibly unleash a cataclysmic discharge of
  climate-destabilizing methane, now sequestered in
  the fragile arctic tundra.

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• Thanks to this growing consumer awareness - and
  four decades of hard work - the organic community
  has built up a 30-billion "certified organic"
  food and products sector that prohibits the use
  of genetic engineering. The rapidly expanding
  organic/natural products sector - organic (4 of
  total retail sales) and natural (8) - now
  constitutes more than 12 of total retail grocery
  sales, with an annual growth rate of 10-15. 
  Even taking into account what appears to be a
  permanent economic recession and a lower rate of
  growth than that seen over the past 20 years, the
  organic and natural market will likely constitute
  31-56 of grocery sales in 2020.

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• This consumer-driven movement, under relentless
  attack by the biotech and Big Food lobby, and
  with little or no help from government, has
  managed to create a healthy and sustainable
  alternative to America's disastrous, chemical-
  and energy-intensive system of industrial
  agriculture. Millions of organic consumers are
  now demanding food and other products that are
  certified organic and non-GE, as well as locally
  or regionally produced, and minimally processed
  and packaged.