Marketing Trends 2013 - Predictions by aMarketForce

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Marketing Trends 2013Predictions by aMarketForce

• By
• Durga Singh
• Marketing Manager

www.amarketforce.com
March 2013
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1 Marketing Trends 2013

• 1. Past marketing trends will change
• Real-time marketing through social media and
  real-time engagement with prospects will gain
  significance.
• Marketing automation will not be enough without
  proper coalition between sales and marketing
  teams.
• Outbound campaigns will be a challenge and
  inbound marketing will give better results.
• Marketing is now accountable for revenue
• growth and so all investments made will be
• thoroughly tracked for ROI.

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2 Marketing Trends 2013

• 2. You may need a Responsive or Mobile website
• Prospects/Customers will not spend time in
  navigation and scrolling on the websites. A
  responsive website is a good option as it adjusts
  website layout based on mobile devices, PCs or
  laptops.
• With Smartphone usage increasing
• every year, ecommerce companies
• certainly will need mobile websites.

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3 Marketing Trends 2013

• 3. End-to-End Digital Marketing SEO alone will
  not cut it
• Search Engines are changing their algorithms
  daily making it more and more tricky for
  companies to just depend on SEO.
• SEO will have to be more focused on content
  optimization and content endorsement.
• End-to-end internet marketing practices will be
  essential if a company is to survive the
  competition in 2013 reliance on SEO, targeted
  email marketing, social marketing, blogging etc.
  will amplify.

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4 Marketing Trends 2013

• 4. Smart Social Networking
• Social networking will be closely incorporated
  with digital marketing practices and will have a
  special position in internet marketing strategy.
• Social media content from Twitter and Linkedin
  will greatly impact SEO

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4 Marketing Trends 2013

• 5. Visual Marketing
• Last year Pinterest and Instragram revealed the
  importance of image marketing in the digital
  marketing space Pinterest will bring
  Twitter-like revolution in 2013.
• Video marketing through Youtube and other video
  sharing sites will continue to play a major role
  in digital marketing.

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• While marketing is an important aspect of
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