Electronic Cigarettes: This emerging market could be the savior of the tobacco industry

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Electronic Cigarettes This emerging market could
be the savior of the tobacco industry

• IntroductionThe electronic cigarette
  (e-cig) market has been slowly developing and is
  starting to gain some traction in some regional
  markets, with the UK expected to top 1 million
  users in 2012, while by comparison the UKs
  population is estimated to hold around 12 million
  tobacco smokers. This represents a potentially
  major shift, and the e-cig market may eventually
  come to replace the tobacco industry.Features
  and benefits MarketLine Case Studies describe
  topics such as innovative products, business
  models, and significant company acquisitions.
  Fact-based and presented in an accessible style,
  they explain the rationale of commercial
  decisions and illustrate wider market and
  economic trends.HighlightsAn e-cig is a new
  product which replicates the sensation of smoking
  and delivers to the user a small dose of nicotine
  that can satiate cravings. This market makes some
  bold claims as to the health benefits and cost
  savings to smokers over normal tobacco.The
  tobacco industry is undergoing some major
  changes. In many areas the value of the product
  is growing but there is a volume drop, meaning
  tobacco is getting more expensive. This is
  helping to boost the e-cig market as consumers
  are put off by high costs, and the large tobacco
  corporations are moving to find long-term
  alternative revenue sources.The largest tobacco
  firms are taking different routes to enter the
  market. Some of the largest players in the e-cig
  market have been purchased by big tobacco firms,
  while in other cases new exploratory companies
  are being formed by the tobacco leaders to
  research e-cigs and enter new products into the
  growing e-cig market.

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• OVERVIEW Catalyst Summary WHAT IS AN
  ELECTRONIC CIGARETTE? History of the market How
  the product works Nicotine replacement Variants
   THE TOBACCO INDUSTRY Decline in
  volumes Increased regulation Lawsuits Despite
  this the market is growing BIG TOBACCO ENTERS
  THE E-CIG MARKET Which companies have joined the
  race Phillip Morris British American
  Tobacco Lorillard Japan Tobacco and Imperial
  Tobacco WHY IS BIG TOBACCO INVOLVED? Strong
  business case Is there a current e-cig market
  leader? Lessons learned from the failed Premier
  cigarette 

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CONCLUSION Consumer reaction Becoming
cool The problems of regulation Final
design APPENDIX Sources Further reading Ask
the analyst About MarketLine Disclaimer For
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