Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition

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Aarkstore.com Pet Supplements and Nutraceutical
Treats in the U.S., 4th Edition
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Summary

• Following double-digit annual sales gains in
  years past, sales growth in the U.S. market for
  pet supplements and nutraceutical treats has
  begun to moderate marketers will need to work
  harder to remain relevant. With hundreds of
  products batting for limited shelf space, selling
  pet supplements means educating consumers and
  retailers about their benefits and differences,
  with veterinarians remaining the toughest
  customers of all. Clinical testing, proprietary
  formulas, the NASC (National Animal Supplement
  Council) seal of approval, novel ingredients,
  natural ingredients, retail merchandising, and
  social media programs are all parts of the
  competitive equation as, now more than ever, the
  sale of one pet supplement or nutraceutical treat
  comes at the expense of another. Throughout the
  recession and its aftermath of economic doldrums,
  sales of dog and cat treats remained strong. So
  it is perhaps not surprising that pet supplements
  are increasingly resembling treats. Traditional
  forms still abound, including tablets and pills.
  But palatability concerns and the human/pet
  enjoyment factor of supplements in treat form
  has led to an explosion of functional biscuits
  and soft chews. Also gaining ground are
  alternative delivery formats including gels and
  pastes, as well as gravies and powders designed
  to be added to pet food. As a result, the
  boundary between supplements and foods continues
  to blur as the number of pet owners regularly
  supplementing their pets diet in one way or
  another continues to rise.

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Table of Contents

• Chapter 1 Executive Summary Scope Methodology
  Market Definition Two Product Categories Two
  Animal Classifications Report Methodology
  Market Trends U.S. Retail Sales Chart Gradual
  Recovery Post Recession Figure 1-1 Share of
  U.S. Retail Sales of Pet Supplements and
  Nutraceutical Treats Small Animal (Dog, Cat,
  Other) vs. Equine, 2008 vs. 2012 (percent) Share
  of Pet Supplement and Nutraceutical Treat Sales
  by Function Sales by Distribution Channel
  Annual Sales Gains Expected to Rise Gradually
  Figure 1-2 U.S. Retail Sales of Pet Supplements
  and Nutraceutical Treats Total, Small Animal
  (Dog, Cat, Other),Equine, 2008, 2012, 2017 (in
  millions of dollars) Figure 1-3 Pet Supplement
  Opportunity Gap Percentage of Dog or Cat Owners
  Who Use Human Supplements vs. Percentage of Dog
  or Cat Owners Who Buy Pet Supplements, 2012
  Competitive Trends Most Supplement Companies
  Focused in Pet Health Veterinary Channel
  Marketers and Trends Channel Cross-Over and
  Expansion

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