8 Tips To Improve the Bounce Rate of your Website - PowerPoint PPT Presentation

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8 Tips To Improve the Bounce Rate of your Website

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Title: 8 Tips To Improve the Bounce Rate of your Website


1
8 Tips To Improve the Bounce Rate of your website
By www.ppcadsmanagement.com
2
Bounce Rate
It defines the percentage of visitors who
enters into the website and leaves the site from
the same page without visiting the other pages.
It can be measured by using the formula listed
below Rb Tv/Tc Rb Bounce
rate Tv Total number of visitors
viewing one page. Tc Total number of
entries to page
3
You need to create a Google Analytics account to
keep a track on all of your records. A healthy
bounce rate for a well optimized website
should lie below 40.
4
Check out the below mentioned tips to lower your
website's bounce rate
Aware of your Loading time You need to remain
aware of your website loading time. Disable
unnecessary plugins and optimize each of your
image and code to improve your site loading time.

5
Reduce External Links Try to add internal links
at the top of your pages. Avoid using too many
external links. It is really harmful for your
bounce rate. Try to minimize the external links
to keep your audience stay for a long time on
your website.
6
Write Compelling content Content is the king so
it's necessary to provide fresh and appealing
content to your website. Write in a clear and
simple language so that it's easier for your
visitors to understand. Ask your visitors to
share their views.
7
Website Design Designing of your website is
really important to grasp the attention of your
audience. A user always prefers to choose clean
and elegant websites. Try to use soothing color
and proper user interface. It's necessary to
emphasize on the designing part of your website.
8
Improve your Content readability It is not
enough to provide relevant content unless you
arrange a good readability platform for your
visitors. You need to offer a wide area for the
display of your content. Break your content in to
short paragraphs. To highlight your points make
use of bullets.
9
Easy and Proper Navigation Apart from
designing, it is also necessary to have a
proper website navigation to offer a better
search experience to your users. Try to include
an About Us page next to your home page because
it is considered to be the most visited page
of your website.
10
Avoid Pop-up ads Stop using pop-up ads because it
distracts the user attention.
Put a prominent search box Search box is
essential because it allows the user to perform
searches if they can't find any item they are
looking for.
Starting from a web design company to PPC
company all can follow the above mentioned steps
to improve the bounce rate of their websites.
11
PPC Ads Management Y8, Block - EP Sector V, Salt
Lake Kolkata - 700091 INDIA Ph
91-33-40200838 email info_at_ppcadsmanagement.com

12
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