MBT-CRM Rapid Deploy

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MBT-CRM Rapid Deploy

• Prepared by Rahul Karanjikar

Nov 8, 2005.
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MBT-CRM Rapid Deploy Description

• MBT-CRM Rapid deploy is
• Pre-built Siebel CRM application
• Is built on top of out-of-the-box Siebel 7.8
  eCommunications (telecom vertical specific Siebel
  application)
• Contains pre-defined business processes and
  pre-configured application specifically targeted
  to TSP(wireless wireline telecom operators)
• Helps in reducing Siebel implementation cost and
  go-to-market period

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The Pain

• CRM system is critical for a TSP to begin
  operations
• Start up TSP spend anywhere between 6 months to
  12 months to implement CRM systems
• Initial cost of customisation and integration is
  high for a TSP (typical cost 1.2 M USD)
• MBT-CRM Rapid Deploy provides quick and cost
  effective CRM system implementation for a start
  up TSP
• Source Beagle Research Group
• Source- Hewson Group CRM Market Research

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MBT-CRM Rapid Deploy- Value proposition
SI customizes and implements the CRM
SI customizes and implements the CRM
C ? Order of 1.2M USD
SI maps Business processes to CRM
SI maps Business processes to CRM
Source Hewson Group CRM Market Research
Cost of CRM to the TSP
Cost of CRM to the TSP
TSP partners with a SI
TSP partners with a SI
Purchase CRM product license
Purchase CRM product license
T ? order of 6 months
Identify Best Fit CRM
Identify Best Fit CRM
Elapsed Time
Elapsed Time
Implement using MBT-CRM Rapid Deploy
0.7 C ? Order of 0.84M USD
SI maps Business processes to CRM
Cost of CRM to the TSP
Cost of CRM to the TSP
TSP partners with a SI
TSP partners with a SI
Purchase CRM product license
Purchase CRM product license
0.5 T ? order of 3 months
Identify Best Fit CRM
Identify Best Fit CRM
Elapsed Time
Elapsed Time
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Future Products/ventures/Alliances

• List below gives future products/ventures/Alliance
  s of CRM-RD-BU
• Telecom CRM Add on modules
• Functionality specific to certain future Telecom
  services eg IPTV
• Telecom CRM audit
• Telecom Processes architecture mapping
  consultancy
• CRM is a part of wider Business Support
  Systems(BSS) for a TSP. Aim towards MBT BSS Rapid
  Deploy.
• Form Alliances with other CRM, BSS product vendors

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Financials
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CRM Market Forecasts
Source- Giga Research a wholly owned subsidiary
of Forrester Research Inc
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Target Customers

• Startup TSPs in Asia Pac region like
• MTN (Sri Lanka)
• SLT (Sri Lanka Telecom)
• Bangladesh Telecom
• Discussions are on with these TSPs to implement
  CRM

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Funding Requirements

• CRM-RD-BU requires 690K USD to be used for
• 370K USD towards Hardware and training costs
• 200K USD towards staffing for the first six
  months
• 120K USD towards Marketing Sales for the
  first six months

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Competition Analysis

• Siebel CRM is the market leader in the CRM
  Market.
• MBT has implemented Siebel CRM for various
  incumbent and startup TSPs.
• MBT is a telecom focussed SI and understands the
  best practice business processes for a TSP.
• MBT has also developed SI best practices and
  proven Siebel CRM implementation methodology.
  This incorporates the best practices in Siebel
  CRM configuration and customisation.
• No other SI has yet developed such pre-configured
  Siebel application for Telecom vertical, although
  many have developed implementation frameworks

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Gartner Magic Quadrant March 2005
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Alliances / Partnerships

• MBT has tied up with CRM product vendor Siebel
  for pre-sales in the telecom vertical.
• Siebel has also acknowledged the MBTs Market
  presence in the Telecom sector
• Discussions to jointly position MBT-CRM Rapid
  Deploy are underway.

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Management team
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Milestones
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• Thank You