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MANAGING BRANDS FOR COMPETITIVE ADVANTAGE - PowerPoint PPT Presentation

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MANAGING BRANDS FOR COMPETITIVE ADVANTAGE

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THE ROLE OF CATEGORY AND BRAND MANAGEMENT Category management Product management system in which a ... NEW-PRODUCT PLANNING Firms must add new ... – PowerPoint PPT presentation

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Date added: 10 November 2012
Slides: 22
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Learn more at: http://www.nvcs.stier.org
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