Corporate PPT Template

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Ellen Minter Vice President Global Industry
Strategy Marketing and Mauro Pastormerlo Vice
President Global Industry Partner
Strategy Oracle Corporation
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Agenda

• Oracles Industry Strategy
• Industries Go-to-Market Approach
• Global Industry Communities
• Oracle in Industries
• Oracle Partner Strategy
• Why Oracle?
• Next Steps

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Oracle Industry StrategyFocus on

• Industries where we can be 1 or 2
• Industries with market share, market size and
  revenue potential
• Industries undergoing transformation or where IT
  is a competitive advantage
• Industry fit to Oracle footprint
• Industries with strategic importance to Oracle
• Industry characteristics (adoption rates)

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Oracle Industries

• Aerospace Defense
• Automotive
• Communications
• Consumer Products
• Chemicals
• Education Research
• Engineering Construction
• Financial Services
• Healthcare
• High Technology

• Industrial Manufacturing
• Life Sciences
• Media Entertainment
• Natural Resources
• Oil Gas
• Professional Services
• Public Sector
• Retail
• Travel Transportation
• Utilities

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Industries Go-to-Market Alignment
Sales Consulting
Marketing
Development
Alliances
Ellen Minter VP Industry Strategy Marketing
Kevin Fitzgerald SVP GEH Sales
Juan Rada SVP EMEA Industry Sales
John Wookey SVP Development
Bronwyn Hastings VP Alliances
Mauro Pastormerlo VP Industry Partner Strategy
Randy Runk SVP Strategic Accounts NAS
Peter Burridge VP APAC Industry Sales
Steven Miranda VP Development
Sonny Singh GVP NAS Industries
Eric Brenner VP LAD Industries
Don Klaiss SVP Dev Mfg Industries
Mark Keever GVP Industry Solutions
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Global Industry Communities

• Align industry expertise across LOBs and
  geographies to create Global Industry Community
• Define industry strategy, execution plan,
  drivers, spearheads, messaging, opportunities and
  focus
• Community Marketing, Development, Sales, IBU,
  Alliances and Consulting

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Oracle in Industries

• 24 of the worlds top 25 financial institutions
  run Oracle
• Oracle runs the worlds three largest genome
  databases
• Over 2000 governments around the world run Oracle
• All 22 agencies that comprise the Department of
  Homeland Security run Oracle
• All of the global 500 communications companies
  run Oracle
• 3 of the top 5 most profitable Fortune 100
  communications companies run the Oracle
  e-Business Suite
• All of the Global 500 airlines run Oracle
• 5 of the top 10 Global retailers run Oracle
• The top 20 Global 500 oil gas companies run
  Oracle
• Over 3600 educational institutions worldwide run
  on Oracle

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Partner Strategy
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Oracle FY05 Priorities
Mid-Market
Industries
ISVs
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Industry Specific Applications are Critical
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Partners are Critical to Vertical Markets
Healthcare
Banking
Discrete Mfg.
Retail
Communications
Transportation
Source Blended Averages of leading industry
research and Oracle Alliances analysis
Total Addressable Market (Oracle Apps Tech)
Industry Specific Apps
Other Software
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Why partners are important to Oracle

• Critical Industry-Specific Functionality
• Industry Skills and Thought Leadership
• Penetration of Key Sub-Verticals
• Expand Industry Footprint

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Why partner with Oracle?

• World Class Brand
• Large Installed Base
• Global Marketing Sales Organization
• Increased Focus on ISV Partners and Vertical
  Markets
• Award Winning Partner Program

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Why Build on Oracle?

• Global Technology Campaigns
• Grid, Linux
• Leading Technology Platforms
• 10g and 10gAS
• Application Enhancements
• Oracle E-Business Suite 11.i.10

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Partner Enablement Value Proposition

• Product adoption
• Product readiness
• Sales readiness
• Technical engagement
• Sales Engagement
• Partner Technical Services (PTS) Support
• PDF Funding

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Partner Go to Market Value Proposition

• Joint Marketing Activities
• Market Development Funds (MDF)
• Sales Engagement

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Next Steps

• Engage in ISV Forum Industry Track
• ISV Roadmap for Healthcare
• ISV Roadmap for Homeland Security Solutions
• ISV Roadmap for Retail
• Partnering to Win in Public Sector
• ISV Roadmap for Life Sciences
• Healthcare Transaction Base (HTB)
• ISV Roadmap for Financial Services

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Next Steps

• Increase OPN membership level to Certified or
  Certified Advantage
• Take advantage of Oracle PartnerNetwork
• Visit Oracle.com Industry Pages
• Learn More about Oracle Industry Product
  Footprints and Spearheads

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