Books

1
Books

• Through history, books have been innovative in
  meeting the changing needs of the times.

2
Influence of Books

• Scientific progress
• Started in 1600s
• Social reform
• Could the Renaissance have happened without the
  printing press?
• Literacy
• First in Latin, later in the vulgar.

3
What was the first book printed in the English
language?
4
Books in National Development

• Cambridge Press
• First publishing house in colonies (1638)
• American Literature became popular in the
  mid-1800s
• Great literaturegives us new insights into
  ourselves and the people and world around us
  (Vivian)

5
Book Retailing

• Independent bookstores
• Book clubs
• Direct mail

• Mall stores
• Superstores
• Web shopping

6
Book Products

• Trade books
• Mainstay of industry
• Texts Reference
• Professional
• College
• El-hi (K-12)

7
Paperback Books

• Book publishers adapt to the times.
• Civil War good example
• Who was Robert de Graff?

8
Who owns the book?

• Authors usually give the publishers ownership of
  the book.
• How do they get paid?

9
Issues Trends

• Blockbusters
• What is considered the first blockbuster?
• Mass marketing

10
Promotion

• Its all in the name?
• Art Buchwald once suggested that Snow White and
  the Seven Dwarfs be re-titled
• The Story of a Ravishing Blonde Virgin Held
  Captive by Seven Deformed Men, All with Different
  Lusts

11
Retailer Bans

• WalMart
• Bans books, music, magazines, etc. that it deems
  offensive.
• Is this good business sense? Is this legal?