Business and Marketing Education Emphasis 2000 New Courses, Content, Curriculum, Part II

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Business and Marketing Education Emphasis 2000
New Courses, Content, Curriculum, Part II

• Business and Marketing Education Conference
• November 12, 1999
• Presenter
• Barbara K. Beadle , Specialist
• Business Marketing Education
• IDOE

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Thanks to the following individuals

• Mary Hollars, Vincennes University
• Carol Camilotto, McCutcheon High School
• Dr. Betty Brown, Ball State University

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Apple Award

• Sherry Dockery, Evansville North HS
• Marketing Academy Graduate 1998
• Assisted with Marketing Academy 1999
• Wrote curriculum for Marketing Advanced with Judy
  Commers, last years Apple Awardee
• Served as DOE representative at DECA National
  Conference 1999

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Apple Award

• Tina McCloud, Mt. Vernon High School
• Served on Computer Applications Writing Team
• Served on Business Technology Lab I/II/Co-op
  Writing Team
• Edited all curriculum documents
• Edited all project-based learning documents
• Created first CD with curriculum
• Set up all BPA scheduling for competitive events
  on Access database

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Purpose of Todays Update

• Provide overview of course titles
• Explain use of curriculum grids
• Services provided to schools and teachers
• Answer audience questions
• If you think of question, write it down and we
  will discuss at end of session.

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What Students Are Saying

• Computer usage/programming
• Mathematics
• English
• Business/commercial
• Science
• Government
• Sex education/health education
• From The State of Our Nations Youth report the
  Horatio Alger Association
• View full report www.horatioalger.com

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Changes In Course Titles 2000

• What Americas Students Should Know And Be Able
  To Do In Business

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Indiana Career Clusters

• Agric/Natural Resources
• Art, Media, Communication
• Engineering, Science, Technologies
• Manufacturing Processing
• Mechanical Repair Precision Crafts
• Business, Management, Finance
• Building/Construction

• Educational Services
• Health Services
• Personal/Commercial Services
• Legal, Social, Recreational Services
• Protective Services
• Marketing, Sales, Promotion
• Transportation

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Mission Statement

• Work cooperatively with the business community to
  prepare all individuals to live and work as
  productive citizens in a changing global society
  by providing essential business experiences,
  education, and training. These experiences
  should actively engage students using
  instructional strategies that rely on the use of
  technology and practices that reflect current and
  emerging business procedures.

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Basic Skills

• Computation
• Problem Solving
• Communication
• Social
• Business
• Integrated throughout business curriculum

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Life Skills

• Financial
• Accounting
• Business Math/Personal Finance
• Keyboarding/Computers
• Interpersonal
• Citizenship
• Integrated throughout curriculum

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Information Technology Skills

• Technology
• Processing
• Planning/Organizing
• Workplace Skills
• Integrated in various courses throughout the
  curriculum

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International Business Knowledge

• Global Marketing

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Lifelong Learning

• Self-Learning
• Self-Management

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Business Technology Education Skill Courses

• Computer Keyboarding/Document Formatting
  (recommend K-8)
• Computer Applications
• Computer Applications, Advanced
• Computer Programming
• Shorthand/Notehand

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Computer Keyboarding/ Document Formatting

• Formal instruction by Grade 8
• Minimal structured instruction K-4
• Formal instruction Grades 5-8
• Reinforce skills Grades 6-8 perhaps 6-9 weeks
  each grade
• Licensed business education instructor
• Computer endorsement does not license to teach
  keyboarding

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Computer Applications Adv.

• Up to four semesters
• Core 40 Directed Elective
• No longer multidisciplinary course
• May be CA Desktop Publishing
• May be CA Web Design
• Anymore than four semesters, need course waiver
  or offer as Business Technology Lab I and/or II
  or another vocational course such as Computer
  Operations/Programming.

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Computer Programming

• No longer a multidisciplinary course
• Only offered in business course offerings
• Languages such as C, Visual Basic
• Advanced Placement Computer Science
• Need waiver from DOE if taught by Math Teacher
• Enrollment reports in Business Technology

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Business Technology Education Basic Business
Courses

• Accounting I
• Accounting II
• Business Foundations
• Business and Personal Law
• Business Math/Personal Finance
• Marketing

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Business Foundations

• Core course for all other business classes
• Introduces students to what business is all about
  and different functions of business

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Business Math/Personal Finance

• May offer as two credits for Business Math
• Count as two credits of math requirement for
  graduation
• Not a Core 40 math course
• ISTEP competencies incorporated
• May offer as senior level course as Personal
  Finance
• Emphasis on investments, college costs, financial
  planning, etc.

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Business Math/Personal Finance

• Presenter
• Rebecca McCabe
• Terre Haute North Vigo HS

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Marketing

• Presenter
• Judy Commers
• Valparaiso HS/Porter County CC

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Business Technology Education Advanced Business
Courses

• Business College Level
• Business Management
• Entrepreneurship
• International Business
• Global Economics
• Technical/Business Communication

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Business College Level

• This course will be a college Introduction to
  Business course
• May be articulated with two-year and four-year
  colleges at local level
• Use college text
• Good course for students going to college and
  majoring in business, marketing, or a related
  subject.

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Management, Entrepreneurship, International
Business

• Promote critical thinking and problem solving
• Encourages understanding of importance of global
  market
• Introduces students to cultural differences in
  operating business in other countries
• Provides understanding of how to manage people

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Business Management

• Presenter
• Mike Robertson
• Marion High School

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International Business

• Presenter
• Mechelle Gilles
• Evasnville North High School

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Global Economics

• Presenter
• Jim Dial
• Indiana School for the Blind

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Core Business Classes

• Business Foundations
• Computer Keyboarding/Document Formatting
  (recommend K-8)
• Computer Applications
• Technical/Business Communication
• Global Economics

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Business Services Technology Programs Goals and
Strategies

• Provide an ever-changing curriculum that is
  flexible and sensitive to changes in business and
  technology
• Develop in-school labs (or field experiences in
  local businesses) that simulate actual business
  situations
• Discover/analyze the manpower needs and
  employment status of the workforce
• Provide opportunities for students to earn
  occupational certificates of proficiency
• Provide meaningful common experiences for
  students through BPA.

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Business Services and Technology (Vocational)
Courses

• Business Technology Lab I
• one or two hour course
• Business Technology Lab II
• two or three hour course
• Business Cooperative Field Experiences
• Business Management and Finance
• Computer Operations/Programming
• Computerized Accounting Services
• Career Planning and Success Skills
• one hour course

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Business Technology Lab

• Business Technology Lab I may be one hour course
  used sophomore or junior level
• Bus Tech Lab II is a two or three hour block
  program
• May incorporate network administration in this
  course if desired
• Emphasis may be on web design, accounting,
  technology, etc.
• Project-based learning

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Project-Based LearningMinibaskets, In Baskets,
LAPS

• Presenter
• Linda Hoff
• Logansport High School

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Project-Based LearningInternet Activities

• Presenter
• Phyllis Rokicki
• South Putnam High School

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Computer Operations/ Programming

• May be used for Network Administration course
  such as CISCO or Novell training
• May be used as programming emphasis such as C
  or Visual Basic
• May be used as Web Academy course
• Three CIP Codes Available
• Strong need for Information Technology trained
  employees

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Business Management/Finance

• Vocational Program
• Includes four semesters of accounting
• Two semesters from the following courses
• Business Management
• Entrepreneurship
• International Business
• Marketing
• Business College Level

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Career Planning Success Skills

• Freshman level one hour course
• Write career plan
• Opportunities for job shadowing
• Vocational teacher teach can receive state
  funding if approved vocational business programs
  in your school

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Marketing Integrates

• Academic Concepts The study of marketing
  incorporates many academic concepts including
  mathematics, reading, writing, speaking,
  sociology, psychology, and geography.
• Technology Applications The successful
  implementation of marketing activities requires
  the ability to evaluate, select, and apply
  technology tools and resources.

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Marketing (Vocational) Courses

• Marketing Foundations
• Marketing Advanced
• Marketing Field Experiences
• Marketing Seminar
• Entrepreneurship
• Fashion Merchandising
• Financial Services Marketing
• Hospitality, Travel, and Tourism
• Sports, Recreation, Entertainment Marketing

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Sports, Recreation, Entertainment Marketing

• High Demand Area
• Hands on course
• Research various aspects of marketing in above
  fields
• Brand new curriculum written
• No textbooks but project-based activities
• Actual projects in marketing
• Contact Carol Pearson, Twin Lakes HS or Rick
  Commers, Michigan City HS

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Other Marketing Opportunities

• Hospitality, Travel, and Tourism
• Lodging Management curriculum
• Industry based with industry certification
• Contact Faye Gayes
• Financial Services Marketing
• Academy of Finance
• Set up mock bank in school
• Contact Dave Stephens, Walker CC

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Industry Certification

• MOUS--Microsoft
• Novell Network Administration
• CISCO
• Lodging Management
• CTA--Certificates of Technical Achievement

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Curriculum Guidelines

• Course Description Contains information about
  the particular course including name, suggested
  grade levels, content, length, and credits
• Content Standards Competencies students should
  be able to demonstrate upon completion of the
  course.
• Performance Expectations Actual tasks students
  should demonstrate to determine achievement of a
  particular content standard.
• ISTEP Language Arts and Math Proficiencies
  Competencies for these areas that students should
  develop through the particular course.

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Curriculum Grids

• Instructional Strategies Suggested activities
  that teachers may use to present the content
  standards to students
• Assessment Strategies Suggested materials/
  activities to assess a students competencies in
  a particular performance expectation
• Supplementary Resources Suggested reference
  materials, etc.

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Two Additional Credits Required For Graduation
2000

• Beginning with students who enter high school in
  the 2000-2001 school year, a minimum of 40
  credits is necessary for high school graduation.
• 24 credits shall be earned in the areas of study
  specified in subsection (b), and 16 of the
  credits shall be earned from courses in these and
  other areas of study listed in subsection (b) and
  511 IAC 6.1-5.1.

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24 Required Credits Consist Of

• Language Arts
• Social Studies
• Mathematics
• Science
• Additional credits in the areas above or in
  technology competency
• Health/PE

• 8 credits
• 4 credits
• 4 credits
• 4 credits
• 2 credits
• 2 credits

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Six Credits of Language Arts

• Shall be from the English language arts area of
  study and are to provide a balance of writing,
  reading, listening, speaking, grammar,
  literature, and media studies. Two credits may
  be from business technology education..
  having predominately language arts content.
• May be Technical Business Communication

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Four Credits of Social Studies

• Shall include 2 credits in US history, 1 credit
  in US government, and one credit in another
  social studies course or in global economics.
• May be Global Economics

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Mathematics Requirements

• A minimum of 2 credits of the mathematics
  requirement shall be from the mathematics area of
  study. Two credits may be from business
  technology education, family and consumer
  sciences, technology education, or
  vocational-technical courses having predominately
  mathematics content.
• May be Business Math

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Notice of Public Hearings

• Thursday, December 2, 1999
• Department of Education
• 251 East Ohio Street
• Fourth Floor Conference Room
• Proposed Rule LSA Document 99-163
• Graduation Requirements

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Activities 1999-2000

• Summer Marketing Academy
• Summer In Service Computer Workshops
• Summer Internet Activities
• Summer Project-Based Learning Activities such as
  Minibasket/In Basket Workshops
• Complete Marketing Curriculum Specialized Courses
• Financial Services Marketing
• Fashion Merchandising
• Hospitality, Travel, and Tourism

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Other Curriculum Materials Available for Sale

• Internet Activities 1999
• Minibasket In Basket Activities 1999
• K-12 Keyboarding/Computer Applications Guidelines
  1998
• CD and Hard Copy Curriculum Documents
• Cost at Conference is 5.00 each
• Cost after Conference is 10.00 each
• CD only 2.00 after conference 5.00
• CD and Hard Copy after conference 15.00

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Services Available From Office of Career
Technical Education

• Curriculum Development
• Professional Development
• Offer technical assistance to schools
• On-site visits when requested
• Web Site www.doe.state.in.us/octe/bme
• Current information will be on web site including
  newsletters, curriculum, updates, professional
  development opportunities, BPA, and DECA
  information, etc.

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Questions from Audience
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Leadership

• Influence
• Deliver more
• Ordinary people with extraordinary determination
• Two characteristics
• Benefit of the followers
• Serve people

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For Information Contact
Barbara K. Beadle, Specialist Business
Marketing Education Career Technical
Education Room 229 State House Indianapolis IN
46204-2798 [phone]-Office (317)
232-9121-Fax [phone]-Home bbeadle_at_doe.stat
e.in.us www.doe.state.in.us/octe/bme