ITM Polska sp. z o.o Bricomarch www Number of shops in

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New Opportunities in East European Home Textile
Markets

• Joanna Choromanska
• Promedia
• www.promedia.biz.pl

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(No Transcript)
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Is Poland an interesting Market for the
Exporters from India?
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Where were we? Where are we?
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UE UE 01-05-2004
Poland
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• Poland has become a bridge between the EU and
  Eastern Europe and has started acting a leading
  role in the group
• of new EU members

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Poland is the sixth largest country in the EU
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External trade turnover in general and by
countries I-IX 2006
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External trade turnover in general and by
countries I-IX 2006
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Imports of Indian textiles
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Imports of Indian textiles
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• The situation at the property market determines
  the housewares market
• In Poland there are 11,7 mln flats which is a big
  market for housewares sector
• In 2005 there were 114066 flats built
• On average there are 3,2 people sharing a flat in
  Poland (like in Spain),
• In comparison to Germany - there are 2,2 people
  living in a flat
• The property market is developing dynamically

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Average income per person
Poles earn more every year

• Earnings keep on growing

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• Unemployment
• July
• 2004 19,3
• 2005 17,9
• 2006 15,7
• Unemployment is expected to drop to
• 14,9
• GDP (Gross Domestic Product) in 2007 will be 4,6.

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• Polands Retail Landscape

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Hiper- and supermarkets
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Foodstuffs and industrial hiper- and supermarkets
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Foodstuffs and industrial supermarkets
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Discount hiper- and supermarkets
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House and garden hiper- and supermarkets
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Furniture Super- and Hipermarkets
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Shopping Parks
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Shopping Parks
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Department Stores
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Retail chain stores with decorative articles
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Retail chain stores with decorative articles
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Shopping Malls
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Warehouse shopping centers
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• Distribution Strategies

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• Importers
• Main countries to purchase from
• Price attractive products mainly Asia (China,
  India, Indonesia, Thailand), but also Africa and
  South America (ex. Mexico)
• quality products mainly Western Europe (Italy,
  Germany)

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• Who is your Partner?
• independently acting companies trading only
  imported goods,
• large regional warehouses,
• retail multibrand chain and monolabel shops
• department stores
• producers who label imported goods with their logo

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• Where do Polish importers find the suppliers?
• Personal contact
• at the fairs
• - foreign fairs in Europe (Heimtextil)
• Asia (Hong Kong)
• national fairs (Home Decor, Meble, Furnifab)
• at the trade missions in Poland or abroad

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• Home Decor
• 29.05-01.06.2007,
• organized once a year
• Last edition
• - exhibiton space 25 thous m2 (both with
  Furniture fair)
• Number of exhibitors 140 from 11 countries
• sectors decorative articles for home,
  textiles, lighting, ceramics, glass, furniture,
  etc.
• www.mtp.pl

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• Furnifab
• Organized once a year
• Next edition 27-29 March 2007
• Last edition
• - numbers of exhibitors 100
• - sector upholstery fabrics
• www.furnifab.pl

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• Polish Business Etiquette

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• Proper Business Formalities
• In general Polish business formalities are the
  same as Western - European ones.
• As meetings start on time, it is important not to
  be late.  Try to arrive 15 minutes before
• Dont forget about a small talk before a meeting
  ( nice weather, etc).  Then we get started with
  the business immediately
• In business, educational titles are normally not
  used
• Yes means yes, no means no and maybe means maybe

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• Poles dont use first names from the very
  beginning of a relationship.
• Gifts are generally not given nor expected but
  sometimes the hosts give small gifts to the
  guests and then it is good to be prepared to give
  a small gift back

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• Kisses on the cheek or hugs are generally not
  done as a greeting by business associates.
• Poles prefer to talk rather than write. If they
  dont answer an e-mail it doesnt mean that they
  avoid contact. The e-mail should be then
  followed up by a phone call. Though you need to
  remember about the time zones.
• English language is more and more commonly spoken
  by Poles, especially the young ones who didnt
  have to learn compulsory Russian at schools.

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• Foreign capital is beneficial for Polish
• economy
• - 60 of Poles agrees,
• 13 claims it is disadvantageous
• 27 finds this question difficult to answer

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The number of companies with foreign capital is
constantly growing.2003 15 3712004
15 816Which is around 1/3 (one third) of all
the registered companies.
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• At the end of 2005 at the list of largest
  investors in Poland there were 1081 companies
  from 37 countries including
• Germany 252
• Holland 124
• USA 113

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• Who do Poles like?
• 52 - Italians
• 50 - English
• 46 - Americans, Spanish, Czech

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Important contacts
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Indian Embassy in Polandwww.indianembassy.plCe
ntral Statistical Officewww.stat.gov.pl
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Thank you for your attention
Contact PROMEDIA JERZY OSIKA Stepinska 22/30
street 00-739 Warsaw Poland Phone [phone]
50 21 Fax [phone] e-mail
j.choromanska_at_promedia.biz.pl www.promedia.biz.pl