The Evans

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IKEA

• IKEA???,???????Ingvar Kamprad,?????Elmtaryd,
  ?????Agunnaryd,??????????????IKEA?

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The Beginning

• Founded by Ingvar Kamprad in 1943
• First store opened in 1953
• Begins testing flat packages
• http//www.youtube.com/watch?v3r00nu5E8jA
• Klippan Sofa
• http//en.wikipedia.org/wiki/Klippan_(sofa)
• Billy Bookshelf
• http//www.youtube.com/watch?vtbmT1qpRRq0
• First store outside Sweden opened in 1963
  (Norway, Oslo)
• 186 stores in 43 countries

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Billy Bookshelf
Klippan Sofa

• http//en.wikipedia.org/wiki/Klippan_(sofa)

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?????????(DIY) ?????

• ?????????????,IKEA????????????(Gillis
  Lundgren)????,????4???????????,?????????,?????????
  ?????????,???????IKEA???????????????? ?
• http//www.youtube.com/watch?vtbmT1qpRRq0

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  ????????????????????,??????????????,??????????Ike
  a????

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IKEA Lamp Campaign

• http//www.youtube.com/watch?vexIPBJJ_HVA
• http//www.youtube.com/watch?vI07xDdFMdgw
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• IKEA????????????

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Suppliers and Purchasing

• 1.800 suppliers in 55 countries
• Purchase most products from Europe, but also from
  Asia
• Manufactures many of its products through IKEAs
  industrial group Swedwood
• Swedwood was founded in 1991 and consists of
  sawmills and factories
• http//www.youtube.com/watch?v3r00nu5E8jA