Yishuo Cai, Darryl Terrell, YuYu Huang, Juszu Wen, Cindy Blanks

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Mobile Commerce Business-to-Business
Presented by Yishuo Cai, Darryl Terrell, YuYu
Huang, Juszu Wen, Cindy Blanks
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Questions

• What are the benefits of B2B as defined in
  today's language?
• How does today's definition of B2B differ from
  the past?
• How is mobile commerce abroad different from
  mobile commerce in the U. S.?

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----Definition Business-to-Business
Business-to-business (B2B) can be defined as one
business selling to another business via the Web
or Internet.
----Definition of Mobile Commerce
Mobile commerce can be defined as any entity on
the move buying, selling or trading goods or
services using a standard set of operating
procedures and practices.
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1st Mobile Phones

• Designed April 3, 1973
• Weighed 30 ounces (almost 2 lbs)
• Cost 3,500

1st Public Cell Phones

• Began testing in 1977
• Testing was in Chicago with 2000 customers
• Very Expensive

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The Past of M-Commerce
Cell Phone History
1. Why We Call It Cellular Phone
2. The First Cell Phone
3. The Development of Cell Phone
4. The Standard Of Cell Phone
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Cellular Calls Transfer Diagram
How Cellular Calls Transfer
Cell
Cell
It transfers Like Cells
Cell
Cell
Cell
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Significant Dates of The Cell Phone History
1940
1991
TIA set new standards to the cell phones like
TDMA IS-136, CDMA IS-95 and GSM.
1947
The basic concept of cellular phones
started in 1940 in Britain and America.
In 1947 ATT in the USA proposed that the (FCC)
allocate a large number of radio-spectrum
frequencies to allow mobile telephone services to
become a reality.
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The Economy of B2B

• The leading factors of success for companies
• The leading ways to market or sell a product
  is over the Internet
• A great impact on the way companies conduct
  business

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M-Commerce and B2B

• The Advances in Mobile commerce and B2B become
  more Flexible
• A great impact on the way business is
  conducted in the B2B
• Between 1996 and 1999 / 15.5 billion to 38
  billion
• 2004 / 350 billion

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M-Commerce has changed with B2B

• Exporting and importing
• The globe to access markets, technology, and
  talent
• Importance of innovation for the success of a
  company
• Customer service in a timely manner

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Company overview
Japan's premier mobile communications company,
NTT DoCoMo, provides wireless voice and data
communications to tens of millions of
subscribers. NTT DoCoMo is the creator of W-CDMA
technology, the new de facto global industry
standard, as well as the groundbreaking mobile
i-mode service. At the heart of our operations is
a commitment to providing customers with
cutting-edge, cost-effective service and a belief
that ongoing, focused research and development
can help us to continually reinvent the concept
of mobile communications.
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About NTT DoCoMo

• The world's leading mobile communications
  company, serving more than 48 million customers.
• The company offers a wide variety of leading-edge
  mobile multimedia services, including i-mode,
  which provides e-mail and internet access to over
  41 million subscribers as the world's most
  popular mobile internet service, and FOMA,
  launched in 2001 as the world's first 3G mobile
  service based on W-CDMA.
• In addition to wholly owned subsidiaries in
  Europe and North America, the company is
  expanding its global reach through strategic
  alliances with mobile and multimedia service
  providers in Asia-Pacific, Europe and North
  America.

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M-Commerce Application
Bank

• Bank card
• Credit card
• e-money

Transportation

• Train/Bus ticket
• Prepaid card
• Air ticket

Smart phone

• Concert
• Sports event

Contact lessIC Card R/W
UIM
Shopping

• Coupon
• Shopping point card

• ID card
• Drivers license

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Competitor Analysis NTT DoCoMo

• Two-pronged global strategy leveraging mobile
  network and mobile portal platform businesses
• Establishment of Win-Win relationships with
  global partners

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19
16
(U.K.)
(Hong Kong)
(U.S.)
15
?
Approx. 3.6
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42.3
40.3
(Germany)
(Belgium)
(Netherlands)
(Taiwan)
(Hungary)
(Indonesia)
(Japan)
(Ukraine)
(Brazil)
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Vision for the Future

• New global communications culture
• Be able to communicate seamlessly with each
  other, anytime and anywhere, using hundreds of
  futuristic services such as wireless videophone
  and videoconferencing.
• By the year 2010, we anticipate a worldwide
  mobile communications market three times the size
  of today's one that is dominated by multimedia
  rather than voice transmissions.

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B2B (HISTORY)

• INEFFICIENT
• Call Centers
• Purchasing
• COSTLY
• Time
• Volume

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B2B PRESENT

• INNOVATION
• ENTERPRISE SOFTWARE
• INTERNET BASED

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B2B FUTURE

• EXTRANETS
• MOBILE BASED
• NO TRADITION
• SALES PERSON

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MOBILE MEETS B2B

• Better, Cheaper , Faster

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• Constant Connectivity
• Field Purchasing
• Trading

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Benefits B2B
Mobile Commerce

• Easy Access
• Partnerships
• More time efficient
• More cost effective

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B2B Differences Based on Definition

• PAST
• Manual transactions
• Personable, 1-to-1
• Time consuming
• Difficult to locate physical location of goods or
  service

• PRESENT
• Electronic
• Less personable, more efficient
• Search capability makes B2B quicker
• Easier access

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Mobile Commerce Abroad vs U. S.

• Countries abroad, Japan China, more advanced in
  technology
• Mobile commerce has some limitations due to
  service monopoly in the cell phone service
  business