BuiltIn Orderly Organized Knowledge Devices

1

• Built-In Orderly Organized Knowledge Devices
• Books

2
Prehistory of Publishing

• Clay tablets
• Papyrus
• Parchment (Codex)
• Manuscripts
• Chinese block printing
• The Gutenberg Revolution
• Movable clay type (China c. 1000 AD)
• Guttenberg movable metal type and printing press
• Model for Industrial Revolution

3
How did the printing press cause a SOCIAL and
CULTURAL TRANSFORMATION?
4
19th century innovations turn books into mass
media

• introduction of linotype machines
• offset lithography
• introduction of affordable paperback books
  printed on cheaper paper
• And this led to . . .

5
Changes in the culture

• rapid spread of knowledge and literacy
• emergence of middle class and new professions
• emergence of compulsory education of all
  citizens/subjects
• emergence of womens market for books

6
The Segmented Book Market

• Trade Books (adult and juvenile)
• Professional Books
• Textbooks
• Mass-Market Paperbacks
• Religious Books
• Reference Books
• University Press Books
• Comic Books

7
Issues in Bookselling

• censorship
• media trend toward large corporate chain
  ownership
• chains and superstores threaten small,
  specialized independent book shops
• blockbuster mentality
• phenomenal rise of online bookstores
• use of books as marketing devices

8
Is reading obsolete?

• Lets try to answer that question with the
  empirical information of our own experience.