Nike

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Nike
By Therese Delikat, Tiffany Lother, Kim L.
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History

• Nike was founded in1968 by Phil Knight
• Phil Knight graduated from UofO and Stanford
• As a young aspiring businessman began selling
  shoes out of his truck at sporting events
• With the help of his former track coach developed
  traction for running shoes
• The new waffle like traction design made Nike
  stand out
• By 1979 Nike became the most well known shoe
  company in the world
• Today, Nike is a four billion dollar company
• World campus located in Beaverton, OR

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SWOT Analysis

• Strengths
• Number one sports brand in the world
• Global Brand
• Strong at RD and innovation
• No factories that tie up cash in buildings and
  manufacturing
• They manufacture where ever they can produce the
  highest quality products for the lowest price

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SWOT Analysis

• Weaknesses
• The retail sector is very price sensitive
• Most of Nike profit margin comes from the shoe
  sector, so in a sense they are putting all their
  eggs in one basket which is risky
• Questionable factory working conditions

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SWOT Analysis

• Opportunities
• Owners truly believe that Nike is NOT a Fashion
  Brand but some consumers feel different
• Could develop sport wear, sunglasses, and jewelry
  
• Broaden locations of Nike Town and actual Nike
  stores

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SWOT Analysis

• Threats
• Adidas
• Reebok
• Fila
• New Balance

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The Swoosh

• The SWOOSH logo is a graphic design created by
  Caroline Davidson in 1971. It represents the wing
  of the Greek Goddess NIKE.
• Caroline Davidson was a student at Portland State
  University in advertising. She met Phil Knight
  while he was teaching accounting classes and she
  started doing some freelance work for his
  company.
• Phil Knight asked Caroline to design a logo that
  could be placed on the side of a shoe.
• She handed him the SWOOSH, he handed her 35.00.
  In spring of 1972, the first shoe with the NIKE
  SWOOSH was introduced.....the rest is history!
  (from Nike Consumer Affairs packet, 1996)

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INNOVATION
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Sources

• http//xroads.virginia.edu/CLASS/am483_97/project
  s/hincker/nikhist.html
• oak.cats.ohiou.edu/jh379297/history.html