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Hospitality and Tourism

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* * * * * * * * Quick Check Answers lodging, food service, travel, tourism, and sports and entertainment events. Goods are tangible items, and services are intangible ... – PowerPoint PPT presentation

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Title: Hospitality and Tourism


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(No Transcript)
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Chapter 1
Defining Hospitality Tourism
The World of Hospitality Tourism
Hospitality TourismPast and Present
3
Chapter Objectives
  • Describe the the hospitality and tourism
    industries.
  • Identify the segments of the hospitality and
    tourism industries.
  • Define service as a product.
  • Explain the importance of service to the
    hospitality and tourism industries.
  • Describe the origins of lodging and food service.
  • Identify trends in the hospitality and tourism
    industries.

4
The Importance of Hospitality and Tourism
  • Hospitality and tourism encompass more than 15
    related businesses.
  • American hospitality and tourism businesses
    employ more than 8 million people.

Section 1.1
5
Industry Segments
  • The hospitality industry includes hotels, motels,
    inns, and bed-and-breakfasts (BBs).

hospitality industry a group of businesses
composed of establishments related to lodging and
food-service management
bed-and-breakfasts (BBs) small unique inns
that offer a full breakfast with a nights stay
Section 1.1
6
Industry Segments
  • There are many opportunities in the tourism
    industry.

tourism industry a group of businesses that
encompass travel/transportation vendors for air,
rail, auto, cruise, and motor-coach travel, and
promote travel and vacations
Section 1.1
7
Industry Segments
  • Other providers hospitality and tourism include
  • Recreational facilities
  • Meeting planning services
  • Sports and entertainment

Section 1.1
8
Industry Segments
Lodging
Food Service
Travel
Tourism
Sports Entertainment
Section 1.1
8
9
Products as Service
  • When marketing the service side of the
    hospitality and tourism industries, you need to
    consider the variables of perishability,
    intangibility, and changeability.

variables factors that can cause something to
change or vary
perishability the probability of a product
ceasing to exist or becoming unusable within a
limited amount of time
intangibility a state of being abstract, as are
things that cannot be touched
changeability a condition of being subject to
change or alteration
Section 1.1
10
Hospitality Tourism Today
  • Tourism was not common until the late 1800s.
  • Today hospitality and tourism are global
    industries.
  • Future success depends on understanding
    consumers needs and preparing for them.

Section 1.1
11
1.1
1.
  • What are the segments of the hospitality and
    tourism industries?
  • What is the difference between goods and
    services?
  • Identify three variables of hospitality and
    tourism products.

2.
3.
Section 1.1
12
History of Hospitality
  • The word hospitality is derived from the Latin
    word hospes, meaning guest, visitor, or one who
    provides lodging for a guest or visitor.

Section 1.2
13
History of Hospitality
  • The first fixed-price menus for food appeared in
    a type of tavern called an ordinary.
  • By the end of the 13th century, the horse-drawn
    coach led to the development of wayside inns
    known as post houses.

Section 1.2
14
History of Hospitality
  • Some early inns were named and identified by
    easily recognized symbols that were later
    replaced with coats of arms to signify the
    territories of noble families.

Examples of names include White Swan, Black Bear,
and Green Dragon.
Section 1.2
15
History of Hospitality
  • The word restaurant comes from the Latin word
    restaurare, which means to restore.
  • Because of the French Revolution in the late
    1700s, many chefs of the French nobility were
    settling throughout Europe.
  • By the 1800s, numerous fine eating-and-drinking
    establishments were operating globally.

Section 1.2
16
History of Tourism
  • The word travel is related to the French word
    travail, which means work.
  • Throughout history, the growth of tourism has
    relied upon the development of transportation
    systems to reduce the work involved with
    traveling.

Section 1.2
17
History of Tourism
  • The wheel was invented around 3,000 B.C.
  • The Egyptians advanced travel by building the
    first water vessels around 2,000 B.C.
  • Tourism began as an outgrowth of travel during
    the Greek and Roman Empires, beginning in the 5th
    century B.C.

Section 1.2
18
History of Tourism
  • Travel by missionaries and priests increased
    after the fall of the Roman Empire in the 5th
    century A.D.
  • During the Renaissance period of the 14th, 15th,
    and 16th centuries, innovative ocean exploration
    took place.
  • On land, the grand tour became popular for the
    aristocracy.

Section 1.2
19
History of Tourism
  • The Industrial Revolution of the 1700s led to
    rail service.
  • In the 1900s, mass production of the automobile
    and the construction of superhighways made more
    destinations accessible to more travelers.
  • The Wright brothers experiment with the first
    airplane launched todays modern air-travel
    system.

Section 1.2
20
Trends in Hospitality Tourism
  • Categories of trends in hospitality and tourism
    are

diversity ethnic variety as well as
socioeconomic and gender variety in a group or
society
  • Safety
  • Diversity

ecotourism a branch of tourism encompassing
adventure tourism and sustainable development of
regions for future generations
  • Ecology
  • Ecotourism
  • Markets
  • Market segments

market segments groups of consumers categorized
by specific characteristics to create a target
market
  • Convenience

Section 1.2
21
Technology
  • For hospitality and tourism, technology is very
    visible in the areas of marketing and
    communication.
  • Specific applications include

Web sites
Internetaccess
Information- managementsystems
Guestservices
Section 1.2
22
Looking Forward
  • The future of the hospitality and tourism
    industries looks bright.
  • There are promising opportunities and challenges
    for people who are interested in these fields.

Section 1.2
23
Take a Tour Online
The best pictures of exotic travel destinations
used to be found on cardboard-cutout displays in
travel agency windows. But these days you can see
and find out about exciting travel locations
online.
  • Operating an e-tail business on an electronic
    channelthe Webcan be costly, due to design,
    delivery, returns, and operating expenses.
  • Though Many larger dot-com companies crashed in
    the 1990s, small stores like Harris Cyclery of
    West Newton, Massachusetts, actually increase
    sales using a basic Web site. Today, a third of
    Harriss bicycle business rides in on the Web to
    get hard-to-find parts and personal service.
  • Describe an e-businesss home page to your class
    after viewing one through marketingseries.glencoe.
    com.

For example, most cities, states, and countries
have official travel and tourism sections on
their official Web sites. Many of these sites are
easy to find because they have addresses that are
as simple as www.nameoftheplace.com.
For more information, go to marketingseries.glenco
e.com.
Section 1.2
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24
1.2
  • What is the tourism industry?
  • What is the origin of the term hospitality?
  • What are three future trends in hospitality and
    tourism?

1.
2.
3.
Section 1.2
25
Checking Concepts
  • Define the hospitality industry.
  • Define the the tourism industry.
  • Describe the segments of the hospitality industry
    and those of the tourism industry.

continued
26
Checking Concepts
  • Explain the meaning of service and provide
    examples in hospitality and tourism.
  • Identify three variables that affect the
    marketing of service in hospitality and tourism.
  • Explain the origin of the word hospitality.

continued
27
Checking Concepts
  • Identify examples of tourism during the
    Renaissance.

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End of
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