Title: Hospitality and Tourism
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2Chapter 1
Defining Hospitality Tourism
The World of Hospitality Tourism
Hospitality TourismPast and Present
3Chapter Objectives
- Describe the the hospitality and tourism
industries. - Identify the segments of the hospitality and
tourism industries. - Define service as a product.
- Explain the importance of service to the
hospitality and tourism industries. - Describe the origins of lodging and food service.
- Identify trends in the hospitality and tourism
industries.
4The Importance of Hospitality and Tourism
- Hospitality and tourism encompass more than 15
related businesses. - American hospitality and tourism businesses
employ more than 8 million people.
Section 1.1
5Industry Segments
- The hospitality industry includes hotels, motels,
inns, and bed-and-breakfasts (BBs).
hospitality industry a group of businesses
composed of establishments related to lodging and
food-service management
bed-and-breakfasts (BBs) small unique inns
that offer a full breakfast with a nights stay
Section 1.1
6Industry Segments
- There are many opportunities in the tourism
industry.
tourism industry a group of businesses that
encompass travel/transportation vendors for air,
rail, auto, cruise, and motor-coach travel, and
promote travel and vacations
Section 1.1
7Industry Segments
- Other providers hospitality and tourism include
- Recreational facilities
- Meeting planning services
- Sports and entertainment
Section 1.1
8Industry Segments
Lodging
Food Service
Travel
Tourism
Sports Entertainment
Section 1.1
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9Products as Service
- When marketing the service side of the
hospitality and tourism industries, you need to
consider the variables of perishability,
intangibility, and changeability.
variables factors that can cause something to
change or vary
perishability the probability of a product
ceasing to exist or becoming unusable within a
limited amount of time
intangibility a state of being abstract, as are
things that cannot be touched
changeability a condition of being subject to
change or alteration
Section 1.1
10Hospitality Tourism Today
- Tourism was not common until the late 1800s.
- Today hospitality and tourism are global
industries. - Future success depends on understanding
consumers needs and preparing for them.
Section 1.1
111.1
1.
- What are the segments of the hospitality and
tourism industries? - What is the difference between goods and
services? - Identify three variables of hospitality and
tourism products.
2.
3.
Section 1.1
12History of Hospitality
- The word hospitality is derived from the Latin
word hospes, meaning guest, visitor, or one who
provides lodging for a guest or visitor.
Section 1.2
13History of Hospitality
- The first fixed-price menus for food appeared in
a type of tavern called an ordinary. - By the end of the 13th century, the horse-drawn
coach led to the development of wayside inns
known as post houses.
Section 1.2
14History of Hospitality
- Some early inns were named and identified by
easily recognized symbols that were later
replaced with coats of arms to signify the
territories of noble families.
Examples of names include White Swan, Black Bear,
and Green Dragon.
Section 1.2
15History of Hospitality
- The word restaurant comes from the Latin word
restaurare, which means to restore. - Because of the French Revolution in the late
1700s, many chefs of the French nobility were
settling throughout Europe. - By the 1800s, numerous fine eating-and-drinking
establishments were operating globally.
Section 1.2
16History of Tourism
- The word travel is related to the French word
travail, which means work. - Throughout history, the growth of tourism has
relied upon the development of transportation
systems to reduce the work involved with
traveling.
Section 1.2
17History of Tourism
- The wheel was invented around 3,000 B.C.
- The Egyptians advanced travel by building the
first water vessels around 2,000 B.C. - Tourism began as an outgrowth of travel during
the Greek and Roman Empires, beginning in the 5th
century B.C.
Section 1.2
18History of Tourism
- Travel by missionaries and priests increased
after the fall of the Roman Empire in the 5th
century A.D. - During the Renaissance period of the 14th, 15th,
and 16th centuries, innovative ocean exploration
took place. - On land, the grand tour became popular for the
aristocracy.
Section 1.2
19History of Tourism
- The Industrial Revolution of the 1700s led to
rail service. - In the 1900s, mass production of the automobile
and the construction of superhighways made more
destinations accessible to more travelers. - The Wright brothers experiment with the first
airplane launched todays modern air-travel
system.
Section 1.2
20Trends in Hospitality Tourism
- Categories of trends in hospitality and tourism
are
diversity ethnic variety as well as
socioeconomic and gender variety in a group or
society
ecotourism a branch of tourism encompassing
adventure tourism and sustainable development of
regions for future generations
market segments groups of consumers categorized
by specific characteristics to create a target
market
Section 1.2
21Technology
- For hospitality and tourism, technology is very
visible in the areas of marketing and
communication. - Specific applications include
Web sites
Internetaccess
Information- managementsystems
Guestservices
Section 1.2
22Looking Forward
- The future of the hospitality and tourism
industries looks bright. - There are promising opportunities and challenges
for people who are interested in these fields.
Section 1.2
23Take a Tour Online
The best pictures of exotic travel destinations
used to be found on cardboard-cutout displays in
travel agency windows. But these days you can see
and find out about exciting travel locations
online.
- Operating an e-tail business on an electronic
channelthe Webcan be costly, due to design,
delivery, returns, and operating expenses. - Though Many larger dot-com companies crashed in
the 1990s, small stores like Harris Cyclery of
West Newton, Massachusetts, actually increase
sales using a basic Web site. Today, a third of
Harriss bicycle business rides in on the Web to
get hard-to-find parts and personal service. - Describe an e-businesss home page to your class
after viewing one through marketingseries.glencoe.
com.
For example, most cities, states, and countries
have official travel and tourism sections on
their official Web sites. Many of these sites are
easy to find because they have addresses that are
as simple as www.nameoftheplace.com.
For more information, go to marketingseries.glenco
e.com.
Section 1.2
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241.2
- What is the tourism industry?
- What is the origin of the term hospitality?
- What are three future trends in hospitality and
tourism?
1.
2.
3.
Section 1.2
25Checking Concepts
- Define the hospitality industry.
- Define the the tourism industry.
- Describe the segments of the hospitality industry
and those of the tourism industry.
continued
26Checking Concepts
- Explain the meaning of service and provide
examples in hospitality and tourism.
- Identify three variables that affect the
marketing of service in hospitality and tourism.
- Explain the origin of the word hospitality.
continued
27Checking Concepts
- Identify examples of tourism during the
Renaissance.
28End of
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