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Functions of the Media The role of a responsible journalist

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Title: Functions of the Media The role of a responsible journalist


1
Functions of the Media
The role of a responsible journalist in a free
society
Material property of the Arkansas Department of
Education Distance Learning Center. It may be
reproduced and used for non-profit, educational
use only after contacting the ADE DLC at
http//dlc.k12.ar.us ER
2
Journalists have a responsibility to uphold when
doing their job. There are many of these
responsibilities (or functions).
3
Political Function
The free press carries the obligation of
providing their audience with information to base
their political decisions.
4
Political Function
  • Cover in detail government activities
  • Fight attempts by the government to do their
    business in secrecy
  • Watch for scandal and wrongdoing
  • Check budgets programs to see if tax money is
    spent wisely

5
Political Function
  • Types of Stories
  • Government
  • Taxes
  • Scandals
  • Enron Investigation, Watergate, school board
    budget meetings

6
Economic Function
Readers need information about products, goods
and services. Business, industrial, agriculture
news covers this, but so does advertising (which
pays the bills).
7
Economic Function
  • Can advertising cause people to buy something
    they dont need or to vote for one candidate
    rather than another?
  • Consumers have psychological defenses with which
    they can resist mold messages including
    political product advertising.
  • Consumers are not children who are unable to
    understand the commercial or zombies who cannot
    resist.

8
Economic Function
  • Types of Stories
  • Advertising
  • Business News
  • Agricultural News
  • Any ads, Microsoft, Wall Street, Stock Quotes

9
Sentry Function
The press doesnt just report what is happening
today, but they look for trends for what will
happen tomorrow. Environmental, medical and
political issues are looked over for future
trends.
10
Sentry Function
Political unrest in the Middle East alerted
citizens to problems before the war
began. Problems in the environment caused the
public to begin recycling and conservation
programs.
11
Sentry Function
  • Types of Stories
  • Human Injustice
  • Global Warning
  • Health
  • Hurricane stories, criminal rehabilitation,
    heath epidemic warning, Internet dangers

12
Record-Keeping Function
Media should reflect accurate records of
news. Readers need to know many of the basic data
found in the newspapers weddings, funerals,
bankruptcy, sports scores, etc.
13
Record-Keeping Function
  • Types of Stories
  • Election Results
  • Obituaries
  • Births
  • Bankruptcy listings, court case outcomes, sports
    schedules, student council election results

14
Entertainment Function
The press is serious business, but the audience
is made up of all ages and interests. Light
elements should always be present (comics,
feature stories photos, crosswords, etc.)
15
Entertainment Function
  • Types of Stories
  • Cartoons
  • Crosswords
  • Feature Stories
  • Student wins prize for prom dress made out of
    Duck tape, puzzles, recipes

16
Social Function
In the past, news was passed around person to
person. This created social situations where
people talked about what was happening. Newspapers
do that now. (Did you hear or read about..?)
17
Social Function
  • Types of Stories
  • Local news
  • News that will cause others to talk
  • Proms, new laws, new rules

18
Marketplace Function
The press provides the arena which ideas are
presented. If the audience is concerned enough,
something will get done.
19
Marketplace Function
  • Types of Stories
  • Illegal Downloading
  • Same Sex Marriages
  • Stricter Laws on Drunk Driving
  • Letters to the editors

20
Agenda-Setting Function
Journalists dont tell us what to think, but do
tell us what to think about. In a drought, the
media might focus on water conserving techniques
and water usage will drop.
21
Agenda-Setting Function
  • Types of Stories
  • Tsunami Warning Stories
  • War on Drugs
  • Flu Prevention
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