Introduction to the Horticulture Industry

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Introduction to the Horticulture Industry
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What is Horticulture?

• Horticulture is the culture of plants for food,
  comfort, and beautification
• In Latin, horticulture means garden culture.
• The field of science that deals with the
  cultivation of horticultural plants is known as
  horticulture science.

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What is Horticulture?

• Botany is the study of plants and their
  processes.
• As in other areas of agriculture, technology has
  found its way into horticulture.
• Horticulture technology is the application of
  science to horticulture.

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What is horticulture?

• The horticulture industry is the combination of
  scientific, technological, and production
  activities that ensure the satisfaction of the
  consumer.

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Why is the horticulture industry popular?

• increase in jobs
• increase in food for humans and animals
• increase in aesthetic pleasure

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What are the three major segments of the
horticulture industry?

• The horticulture industry can be divided into
  three areas
• ornamental horticulture
• olericulture
• pomology.
• .

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What are the three major segments of the
horticulture industry?

• The growth and use of plants for their beauty is
  the area of horticulture known as ornamental
  horticulture.
• Ornamental horticulture involves the production
  and use of plants used both indoors and outdoors.

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What are the three major segments of the
horticulture industry?

• Because of the use of green plants, the
  ornamental horticulture industry is often
  referred to as the green industry.
• Examples of crops within ornamental horticulture
  are poinsettias, red maple trees, carnations,
  forsythia shrubs, and petunias.

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Review/Summary

• What is horticulture and how does it relate to
  science and technology?
• What are the three major segments of the
  horticulture industry?
• How do the segments of the ornamental
  horticulture industry differ?

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Olericulture Dont forget to eat your veggies!

• Olericulture includes the planting, harvesting,
  storing, processing, and marketing of vegetable
  crops.
• Sweet corn, tomatoes, and lettuce are examples of
  vegetable crops.

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Why is the olericulture industry important?

• Olericulture is the area of horticulture that
  involves the production of vegetable food crops.
• Vegetables are not only important to our daily
  nutrition, but they are also important to the
  U.S. agricultural economy.

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Why is the olericulture industry important?

• Vegetables are not only important to our daily
  nutrition, but they are also important to the
  U.S. agricultural economy
• In 2004, vegetables made up over 10 billion of
  U.S. farm receipts.
• California is the leader in both fresh and
  processed vegetables in the United States.

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Why is the olericulture industry important?

• Vegetables are grown on 1 percent of the total
  cropland in the US.
• This amount has been relatively stable for the
  past 25 years. However, the production of
  vegetables has increased.
• The increase in production on virtually the same
  amount of land is the result of increased
  technology and more efficient production
  practices.

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Why is the olericulture industry important?
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Pomology The fruits of our labor

• Pomology is the planting, harvesting, storing,
  processing, and marketing of fruit and nut crops.
• Examples of fruit and nut crops include peaches,
  strawberries, and walnuts.

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Why is the pomology industry important?

• Fruits and nuts, like vegetables, are also
  important to our daily nutrition and the U.S.
  economy.
• In 2004, the value of U.S. non-citrus fruit
  amounted to 9.01 billion. Citrus production in
  2005 totaled 2.39 billion.
• The value for U.S. nut production in 2004 was
  3.25 billion.
• Fruit growing is a popular but labor-intensive
  industry.

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Why is the pomology industry important?

• The United States is one of the worlds top
  producers of fruits and nuts.
• 10 percent of the worlds apples, pears, plums,
  and prunes
• 20 of the worlds peaches
• 25 percent of the worlds citrus fruit

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Segments of the ornamental horticulture industry

• Ornamental horticulture can itself be divided
  into two categories.
• floriculture and landscape horticulture
• Both involve the use of flowering and foliage
  plants.
• Foliage plants are those used for their colorful
  greenery or leaves.

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Floriculture Dont forget to stop and smell the
roses.

• Floriculture is the area of horticulture
  associated with cut flowers, potted plants, and
  annual bedding plants.
• Producing, transporting, and using flowering and
  foliage plants is known as floriculture.
• Poinsettias, carnations, philodendrons, and
  petunias are names of common plants associated
  with floriculture.

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How do the segments of the ornamental
horticulture industrydiffer?

• The production and use of plants to beautify the
  outdoor environment is landscape horticulture.
• Landscape horticulture includes designing plans
  for landscapes, installing landscapes as
  specified in the plans, and maintaining the
  landscapes.

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How do the segments of the ornamental
horticulture industrydiffer?

• A nursery is a place that specializes in starting
  plants and growing them until they are ready to
  be transplanted to landscapes.
• Nurseries produce groundcover plants, herbaceous
  perennials, flowering shrubs, evergreens,
  deciduous shade trees, and ornamental trees for
  retail and wholesale sales.
• Other nurseries, sometimes called sod farms, grow
  grass that is moved to landscape projects.

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How do the segments of the ornamental
horticulture industrydiffer?

• Garden centers are retail outlets that sell
  plants grown in nurseries, along with garden
  supplies.
• Garden centers frequently have a greenhouse range
  and floral services.

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How do the segments of the ornamental
horticulture industrydiffer?

• Arboriculture is a segment of the horticulture
  industry that deals with the care of trees.
• Some technical skills required of an arborist
  include planting, pruning, fertilizing, and
  diagnosing and treating diseases and pest
  infestations.

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Why is the ornamental horticulture industry
important?

• Floral production is the growing of flowering or
  foliage crops to maturity.
• Floriculture is an international, multibillion
  dollar industry.
• Mature plants can be sold as cut flowers or
  foliage, potted flowering plants, foliage plants,
  or bedding plants.

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Why is the ornamental horticulture industry
important?

• The National Agricultural Statistics Service
  reports that in 2004 floriculture crops were
  worth 5.2 billion on the wholesale market.
• California, Florida, Michigan, Texas, and New
  York led the nation in wholesale floriculture
  production.

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Why is the ornamental horticulture industry
important?
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Why is the ornamental horticulture industry
important?

• Landscape horticulture is a billion-dollar
  industry in the United States.
• Homeowners spent 50.9 billion in 1999 to
  improve, and maintain their landscapes and
  gardens.

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Why is the ornamental horticulture industry
important?

• In 2000, nursery production was measured at 3.3
  billion nationally.
• deciduous shrubs accounted for 23 of total sales
• broadleaf evergreens, 18
• deciduous trees, 12 percent.

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What are skills you need in order to be
successful in a horticulture career?

• Horticulture careers require an understanding of
  both science and business.
• Opportunities in the horticulture industry are
  plentiful, but in order to be successful a person
  must be skilled in a number of areas.

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What are skills you need in order to be
successful in a horticulture career?

• have an understanding of plant needs and plant
  growth
• Understand fertilization, growing schedules,
  cutting schedules, irrigation, and temperature
• Understand plant insects and diseases.

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What are skills you need in order to be
successful in a horticulture career?

• Mechanical skills are also important in
  horticulture careers.

• Irrigation systems plumbing,
• Greenhouses heating and ventilation
• Basic construction

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What are skills you need in order to be
successful in a horticulture career?

• Maintenance and repair of hand tools, power
  tools, and equipment is essential.

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What are skills you need in order to be
successful in a horticulture career?

• Marketing skills
• It is important to know both the wholesale and
  retail worth of the product being sold.
• Administrative skills are necessary for anyone
  who has employees working for them.

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What are skills you need in order to be
successful in a horticulture career?

• It is also very important for people in
  horticulture careers to be familiar with the
  legal aspects of business.
• Local, state, and national laws must be
  understood and followed to reduce the risk of
  legal problems.
• Laws regarding the proper use of chemicals are
  especially critical to horticulture employees.

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Career vs. Job vs. Occupation

• A career is the direction a persons life takes
  as related to his or her choice of work.
• Before choosing a career in horticulture, a
  person should be involved in horticulture related
  jobs or occupations to see if that career is the
  best choice.
• A job is the work a person performs for wages
  and benefits.
• An occupation is work that has a title and
  specified duties.

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How can a person prepare for a horticulture
career?

• To be successful in a career, a person must be
  productive and have the necessary personal
  skills.
• Personal skills are a persons abilities to
  relate to others productively.

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What are examples of jobs and careers in the
horticulture field?

• Jobs and careers in horticulture can be in the
  position of an employee or as an entrepreneur.
• An employee is someone who works for someone
  else, while entrepreneurs work for themselves.

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What are examples of jobs and careers in the
horticulture field?

• Jobs and careers can be in the following
  industries
• landscape horticulture
• floriculture
• olericulture and pomology
• turfgrass,
• and other general areas

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What are examples of jobs and careers in the
horticulture field?

• Education and training is also important in
  preparing for a horticulture career.
• A person can receive horticulture training in
  high school, community or junior college, and
  college.
• Education should be related to plant and soil
  science and to plant structures and functions.

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What are examples of jobs and careers in the
horticulture field?
Landscape horticulture

• Nursery production involves growing plants in
  containers or fields.
• Plants can be grown from seeds, cuttings, or
  grafts.

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What are examples of jobs and careers in the
horticulture field?

• The landscape nursery industry prepares sites for
  landscaping and purchases the items needed for a
  landscape design.
• Jobs and occupations in the landscape nursery
  industry include construction supervisor,
  designer, and salesperson.

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What are examples of jobs and careers in the
horticulture field?

• Landscape maintenance work involves caring for
  already established landscapes.
• Mowing, pruning, weed control, and fertilization
  are all examples of landscape maintenance work.

• Jobs and occupations in the landscape
  maintenance industry include crew supervisor,
  superintendent of operations, salesperson, and
  manager.

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What are examples of jobs and careers in the
horticulture field?

• The plants and seeds used by commercial growers
  come from large operations.
• These large operations are able to mass produce
  seeds and plants.

• Examples of jobs and occupations related to this
  industry include plant breeder, propagator,
  independent grower, sales manager, and
  salesperson.

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What are examples of jobs and careers in the
horticulture field?

• The heart of the retail nursery industry is the
  garden center.
• A garden center offers consumers plant materials
  and supplies needed to maintain a garden or
  landscape.

• Jobs and occupations related to the retail
  nursery industry include buyer, landscape
  designer, plant technician, and manager.

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What are examples of jobs and careers in the
horticulture field?

• Arboretums and botanical gardens offer both job
  and educational opportunities for people
  interested in horticulture.
• An arboretum is a natural setting of trees,
  shrubs, and vines.
• A botanical garden is a plant collection habitat.

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What are examples of jobs and careers in the
horticulture field?
Floriculture

• Grower
• production superintendent
• marketing manager
• inventory controller.

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What are examples of jobs and careers in the
horticulture field?

• Wholesale florists sell both floral products and
  materials used in floral designs.
• Jobs and occupations related to the wholesale
  floral industry include manager, buyer, and
  salesperson.
• A retail florist shop is a business in which
  people can find floral products.

• Jobs and occupations related to the retail
  floral industry include store manager, sales
  clerk, and designer.

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What are examples of jobs and careers in the
horticulture field?

• Pomology and olericulture
• Production varies according to the crop being
  raised and where it is being raised.
• Examples of jobs and occupations in food crop
  production include manager and field technician.
• Marketing is also important in the food crop
  production industry.
• Examples of jobs and occupations in the food crop
  marketing industry include sales agent and
  broker.

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What are examples of jobs and careers in the
horticulture field?

• Turfgrass
• Sod production is the mass production of
  turfgrass.
• Jobs and occupations related to the sod
  production industry include farm manager,
  assistant farm manager, spray technician, and
  staff leader.

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What are examples of jobs and careers in the
horticulture field?

• Turfgrass establishment involves a site where
  turfgrass has already been installed and requires
  maintenance.
• Examples of jobs and occupations in the turfgrass
  establishment industry include construction
  superintendent and planting superintendent.

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What are examples of jobs and careers in the
horticulture field?

• Golf course design and maintenance involves
  workers designing and caring for golf course
  landscapes.

• golf course architect
• superintendent
• assistant superintendent
• irrigation technician
• spray technician
• landscape technician
• equipment operator.

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What are examples of jobs and careers in the
horticulture field?

• Other career areas
• horticulture therapist
• cooperative extension agent
• horticultural specialist
• consultant, teacher
• research scientist.

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Review/Summary

• Why is the horticulture industry popular?
• Why is the ornamental horticulture industry
  important?
• Why is the olericulture industry important?
• Why is the pomology industry important?

54
Review/Summary

• What are skills you need in order to be
  successful in a horticulture career?
• How can a person prepare for a horticulture
  career?
• What are examples of jobs and careers in the
  horticulture field?