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Strategic Brand Management - PowerPoint PPT Presentation

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Title:

Strategic Brand Management

Description:

Strategic Brand Management Chapter 1 What is a Brand? Old Norse word brandr to burn. AMA Name, term, sign, symbol, or design, or a combination of them ... – PowerPoint PPT presentation

Number of Views:781
Avg rating:3.0/5.0
Date added: 1 November 2012
Slides: 30
Added by: Username withheld or not provided
Learn more at: http://www.cob.unt.edu
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