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Strategic Brand Management - PowerPoint PPT Presentation

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Strategic Brand Management

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Strategic Brand Management Chapter 1 What is a Brand? Old Norse word brandr to burn. AMA Name, term, sign, symbol, or design, or a combination of them ... – PowerPoint PPT presentation

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Slides: 30
Provided by: cobUntEd3
Learn more at: http://www.cob.unt.edu
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