Johnny Monsarrat Will Reveal "Secret of My $160 Million Success" at Mass Innovation Nights

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Johnny Monsarrat Will Reveal "Secret of My 160
Million Success" at Mass Innovation Nights
(1888PressRelease) Johnny Monsarrat to share
secrets of success that led to his company being
acquired for 160 million. Boston, MA-NH -
Johnny Monsarrat will speak for the first time to
the business secrets that led to his company
being acquired for 160 million, pending a vote
by attendees of Mass Innovation Nights on
September 12 in Boston. The MIT entrepreneur was
founder and first CEO of Turbine, Inc., the
videogames company that makes Lord of the Rings
Online and was acquired by Warner Brothers in
2010. "First you need focus," Johnny Monsarrat
said, "to connect your competitive edge to
revenue. Then you need to get noticed by key
players who can help you bootstrap. But reading
books and even getting my MIT MBA didn't teach me
some of the creative and surprising ideas that I
had to invent on my own." Monsarrat has packaged
these ideas into a lecture to be presented, based
on community votes, at one of Boston's most
prestigious entrepreneur gatherings. According
to Johnny Monsarrat his methods apply both inside
and outside of the high-tech spectrum. His new
company, Hard Data Factory, used them to develop
a suite of tools for Twitter that can grow any
stream to 20,000 followers without junk followers
- accounts that aren't real people or who have no
interest in the Twitter feed. He used them when
it came to developing Asheron's Call, which
pioneered massively multiplayer online
roleplaying games (MMORGs). "It's all about
incentives," Monsarrat said. "In Asheron's Call,
older players had already killed all the dragons
and explored all the caves, and would beat up
newer players because they were bored. So I
designed an incentive system that gave older
players a new role to mentor new players, who
would in turn give them a cut of their fake money
earnings in the fantasy game. Solving this
problem caused our membership to soar. You can
find these win-win scenarios in every business
situation."
About Hard Data Factory Hard Data Factory offers
a suite of consulting services, from establishing
your online presence to making it effective to
draw in new business and active your existing
fans. The company also runs Events INSIDER, the
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most popular events blog in New England and the
largest calendar of business and high-tech
networking events in the world. Find Johnny
Monsarrat's new business and vote for his lecture
at http//mass.innovationnights.com/johnny-monsarr
at-expert.
For additional information, contact Rickland
Powell Hard Data Factory 7 Oak Avenue Belmont, MA
02478 617-510-4477 rickland ( _at_ ) harddatafactory
dot com http//www.harddatafactory.com