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How To Market To Today’s CFO - PowerPoint PPT Presentation

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How To Market To Today’s CFO

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Business in the information age has evolved drastically - so too have the responsibilities of the CFO. • The recession has mandated companies trim the fat and focus on their core functions • That trimming has forced the CFO has had to adopt new responsibilities. • As a result the CFO is more involved in the buying process than ever before – and also also busier than ever before. • According to a recent study by Accenture – PowerPoint PPT presentation

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