Content Marketing Strategy | What is Content Marketing | Content Marketing Plan - PowerPoint PPT Presentation

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Content Marketing Strategy | What is Content Marketing | Content Marketing Plan

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The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information. The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information. – PowerPoint PPT presentation

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Title: Content Marketing Strategy | What is Content Marketing | Content Marketing Plan


1
Content Marketing
Jamshaid (Jam) Hashmi jhashmi_at_clicktecs.com
_at_jamshaidhashmi
2
DigitizationThe transformationof data
fromoffline (physical)to online (digital)
3
Did you know?
Sales metrics are changing to reflect changes
in buyer behaviour
4
The power of 3
5
Lets discuss these 3 common marketing tactics in
greater detail
6
Content Marketing Old and New
  • Official Definition
  • Content Marketing is the art
  • of understanding exactly what your prospects and
    customers need to know. Then delivering that
    content to them in a relevant and compelling way
    to grow your business
  • --The Content Marketing Institute

7
SEO--Perfectly Optimized Page
8
What is Social Media?
  • social media is basically a conversation

Did youhear?
Hi!
Whats up?
You wontbelieve...
9
What is Social Media?
  • Using Networks such as

10
The power of 3
11
Optimized Content Marketing
  • New Normal Definition
  • Optimized Content Marketing is the art of
    understanding exactly what your prospect and
    customers need to know and deliberately producing
    optimized content based on keywords that are
    driving organic search traffic and conversions.
    Then delivering that optimized content in a
    relevant and compelling way to grow your business
    by socializing the content through your
    organizations social networks.
  • --Krista LaRiviere, gShift Labs

12
  • Focus on Engagement vs Lead count. 
  • Implication Businesses are moving  away
  • from how do I generate more
  • leads to how do I engage
    qualified buyers.

13
Where to begin?
  • Start with questions about Audience
  • Who is the customer? What do they care about?
  • Where do they discover content?
  • What formats do they prefer?
  • What motivates them to act?
  • What stories will we tell to align brand
    customer goals?

14
Next
Keywords Broad Category (even mobile
keywords) Content Resource Center, Blogs,
Social Content, Media Optimize Corp Site,
Articles, Blogs, Digital Assets, Videos
Socialize FB, LinkedIn, G, Slideshare, Twitter,
YouTube Integration Marketing PR
Measure Non-Brand Keyword, Traffic, Social KPIs,
Leads, Conversions
15
Hub Blog Website
16
SEO Social Media Together
  • Just adding pages and pages of content as an SEO
    strategy doesnt cut it anymore
  • Social Media is the new way to take your SEO
    strategy to the next level
  • Social Media increases the number of high
    quality links and targeted traffic

17
Changes Updates
18
Remember the old adage..
  • Slow and Steady Wins the Race!
  • If you slowly and consistently implement this
    strategy, you will be ok

19
Remember the old adage..
  • Slow and Steady Wins the Race!
  • If you slowly and consistently implement this
    strategy, you will be ok

20
In the new normal
Fast and Consistent always
beats slow and steady!
21
Questions? Jamshaid (Jam) Hashmi jhashmi_at_clicktecs
.com Connect with me on Linkedin http//ca.linked
in.com/in/jamshaidhashmi
www.facebook.com/jamshaidhashmi
www.twitter.com/jamshaidhashmi
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