Title: Content Marketing Strategy | What is Content Marketing | Content Marketing Plan
1Content Marketing
Jamshaid (Jam) Hashmi jhashmi_at_clicktecs.com
_at_jamshaidhashmi
2DigitizationThe transformationof data
fromoffline (physical)to online (digital)
3Did you know?
Sales metrics are changing to reflect changes
in buyer behaviour
4The power of 3
5Lets discuss these 3 common marketing tactics in
greater detail
6Content Marketing Old and New
- Official Definition
- Content Marketing is the art
- of understanding exactly what your prospects and
customers need to know. Then delivering that
content to them in a relevant and compelling way
to grow your business - --The Content Marketing Institute
7SEO--Perfectly Optimized Page
8What is Social Media?
- social media is basically a conversation
Did youhear?
Hi!
Whats up?
You wontbelieve...
9What is Social Media?
10The power of 3
11Optimized Content Marketing
- New Normal Definition
- Optimized Content Marketing is the art of
understanding exactly what your prospect and
customers need to know and deliberately producing
optimized content based on keywords that are
driving organic search traffic and conversions.
Then delivering that optimized content in a
relevant and compelling way to grow your business
by socializing the content through your
organizations social networks. - --Krista LaRiviere, gShift Labs
12- Focus on Engagement vs Lead count.
- Implication Businesses are moving away
- from how do I generate more
- leads to how do I engage
qualified buyers.
13Where to begin?
- Start with questions about Audience
- Who is the customer? What do they care about?
- Where do they discover content?
- What formats do they prefer?
- What motivates them to act?
- What stories will we tell to align brand
customer goals?
14 Next
Keywords Broad Category (even mobile
keywords) Content Resource Center, Blogs,
Social Content, Media Optimize Corp Site,
Articles, Blogs, Digital Assets, Videos
Socialize FB, LinkedIn, G, Slideshare, Twitter,
YouTube Integration Marketing PR
Measure Non-Brand Keyword, Traffic, Social KPIs,
Leads, Conversions
15Hub Blog Website
16SEO Social Media Together
- Just adding pages and pages of content as an SEO
strategy doesnt cut it anymore - Social Media is the new way to take your SEO
strategy to the next level - Social Media increases the number of high
quality links and targeted traffic
17Changes Updates
18Remember the old adage..
- Slow and Steady Wins the Race!
- If you slowly and consistently implement this
strategy, you will be ok
19Remember the old adage..
- Slow and Steady Wins the Race!
- If you slowly and consistently implement this
strategy, you will be ok
20In the new normal
Fast and Consistent always
beats slow and steady!
21Questions? Jamshaid (Jam) Hashmi jhashmi_at_clicktecs
.com Connect with me on Linkedin http//ca.linked
in.com/in/jamshaidhashmi
www.facebook.com/jamshaidhashmi
www.twitter.com/jamshaidhashmi