Kingfisher World

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Kingfisher on Digital Media
KF 13K proprietary and user contributed
videos 2600 videos content from Good Times TV
Information Cool Content New design Strategy
Pull approach by offering quality content
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Mobile AppsThe next big thing

• Need a report that gives a snapshot of the power
  of mobile apps and their use in marketing a
  brand.

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Our Understanding of the requirements
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Our Proposed Solution

• A simple app designed for Smart phones
• Can use existing content and present it in a new
  way
• Interpret, analyze the interaction

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App1 Good Times TV

• Your very own mobile TV channel
• Use existing content created over the years to
  work on a new platform
• Multi-Channel strategy to provide power to choose
  
• Use of Pull as well as Push technology to let the
  user choose what he wants
• Make the content accessible in a format that
  suits his appetite
• Video, audio, text etc (High res, low res
  options)

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Good Times TV
Music
Events
Fashion
Sports
Adventure
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Kingfisher Blue-Adventure
Adventure the Good Times
Kingfisher Blue Mile
Road trip to Ladakh
Know your Adventure
Ultimate Trekking gear contest
Kingfisher Blue Mile - 2012
Biker rally 2012 Ultimate in Adventure
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Kingfisher Ultra Fashion
Fashion and the Good Times
Lakme India Fashion week 2012
Bangalore Fashion week 2012
Lakme Fashion contest
Summer fashion quiz
Bangalore Fashion Week
Lakme India Fashion week 2012
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Kingfisher Strong Sports
Sporting Encounters
Best Sixes of IPL 2012
Kingfisher After Party
IPL 5 quiz
F1 Trivia
Indian Grand Prix
The timeless test
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Kingfisher PremiumMusic and Events
Sporting Encounters
The Great Indian Oktober Fest 2011
Lamb Of God Bangalore 2011
Music Quiz
Lamb of God Ultimate fan contest
Upcoming Concerts
KFBeerup Mumbai
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Benefits of this approach

• Make existing content available to consumers
• Draw users based on content and silently place
  the brand in the content rather than advertising
  directly
• Give the consumer the power to choose
  Multi-Channel approach
• Learn the consumer psychology and align
  content/strategy to reach out to the right TG
  with the right offering
• Align future content acquisition/marketing
  strategy based on the reports and analytics

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Can I plan a party in 30 mins?
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Good Times Party manager

• App 2

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Concept Explained

• Nowadays there is a lot of focus on throwing
  cool parties
• There are a lot of things that can make a party
  really cool
• For Instance, the dress code, the food and drinks
  being served, making it more fun with party
  games, music that goes with the theme etc.
• Our USP
• 15 minute party manager
• All the content will be indianized
• Focus on offering recipes that can be cooked
  using common ingredients available at home
• Simple fashion tips for improvisation using
  common accessories
• This app will be your guide to be The King of
  Good Times.

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The King of Good Times
Food
Music
Fashion
Party Games
Cocktails
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Food Menu
Mix N Match
New Recipes
Potato Wedges
Fish and Chips
Chips and salsa dip
Chili cheese toast
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Food Menu
Food Menu
Select Drink
Select Drink
Kingfisher Ultra
Kingfisher Ultra
Potato Wedges
Chips and Salsa dip
Fish fingers
Fish and Chips
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Music Menu
Music Menu
Select party theme
Reggae
Kingfisher Music Album
Tough on Tobacco
Reggae Rajahs - Delhi
KFBeerup - Mumbai
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Fashion Menu
Fashion Menu
Select part theme
Hawaiian
Kingfisher Album
Ritu -Summer Special
Kingfisher Beach Party
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Drinks Menu
Drinks Menu
Select Drink
Vodka
Select party theme
Sprite Blue Curacao
Blue Lagoon
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Drinks Menu
Drinks Menu
Summer Specials
Select party theme
Cocktail Guide
Master class
Bartender Quiz
Cocktail lessons _at_ Bonobo
DRONA-Mobile Learning is a complete 360 degree
feedback learning and training solution.
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Party Games
Party Games
Summer Specials
Beer Pong
Beer Relay
Flip the coin
Beer Olympics _at_ UB City
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Take the integrated approach
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How Can Deltecs Help?

• App and Platform design
• Content Conversion support
• Partner with KF to develop the app as a B2C
  concept
• Help in sourcing content along with its partners
  

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Thank you for your time..
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