Factory Direct Motorhomes Presentation from NeXus RV

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Factory Direct Model Works
www.nexusrv.com
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Recently Mike Molino RVDA President wrote an
editorial in the September/October issue of RV
Business. This magazine is primarily an inside
industry trade magazine that informs those that
supply manufacture and sell RVs of current
affairs. I read with astonishment the candor in
which Mr. Molino delivered the current philosophy
of the Recreational Vehicle Dealer Association.
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It appears the association is concerned with
sales that occur outside a dealerships given
territory and with service centers that work on
RVs that dont sell that product. Interestingly
if the association had their way customers would
pay more for their RVs because you would only be
able to buy your RV from a local dealer.
Consequently they would pay more to have their
unit serviced because the customer could only get
their unit serviced by a stocking dealer that
would charge more per hour for repairs in order
to cover the large overhead associated with
stocking large inventory. By restricting the
options a customer has can only increase the cost
of both the unit and servicing the unit after the
sale.
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At Nexus we sell Class C and Class B motor
homes directly to the retail customers and we
have set up a network of servicing dealerships
throughout the country that is more extensive
than any other dealership in the industry. The
fact is RVers travel throughout North America and
relying on the local selling dealership to handle
the service needs is nearly impossible. Many
times the RVer is thousands of miles away from
the selling dealer and must rely on mobile
service centers and non rolling stock service
providers to get them on the road. The current
Manufacturer-Dealership business model has failed
horribly with supplying customers with the
service support they need. Removing all the
politics and restrictions to making customers
happy is the foundation that Nexus RV is working
toward.
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As for the selling of RVs directly to the retail
customer without the dealer network will save
customers money. The buying experience when
buying from a factory direct cannot be matched by
a dealership. The overwhelming advantages are
easy to see. First retail customers are looking
for as much information on how their unit is
built as possible. In fact many retail customers
want to understand each and every process and
component that goes into the building of the
unit. As a factory direct company we know
everything there is to know about our product and
the reason behind each design. When visiting a
dealership the customer can only look at
finished product and the dealership personnel
have little information on each model because
they represent many different companies and they
have too much to remember. This lack of knowledge
can cause many other problems down the road.
Secondly when buying factory direct the retail
customer has the ability to menu customize
their unit. Picking fabrics outlet locations
paint colors and important options makes the
retail customer feel like they had some input on
their unit. Contrarily buying from a dealership
the retail customer is pushed hard into buying
the green one on their lot because the
dealership is trying to move the inventory as it
has been on the lot for up to a year or more.
Enticing customers to buy aged units with rot
lot by lowering the price is a recipe for a
dissatisfied customer. Buying factory direct the
retail customers gets to buy a unit with little
miles on the odometer and that has been freshly
built. The unit is truly new.
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Finally one of the most compelling reasons to
buy factory direct is the value customers get
when eliminating the middle man. At Nexus we
have measured the savings we have given our
customers. After a year in business we have
saved our customers an average of 7100 dollars.
Imagine a better buying experience because of
more information better service because of a
national service network a better unit because
it is newer and it is built to the customers
specs and at a lower price. Do not let anyone
tell you different if you can get all those
benefits to buying from a factory direct you
should do it!