Title: DISCLAIMER: This slideshow presentation is designed to provide the public with general information o
1DISCLAIMERThisshow presentation is
designed to provide the public with general
information on the prevention of childhood
injuries. The information is compiled from
sources believed to represent the most current
information on the subject. The National SAFE
KIDS Campaign (NSKC) provides this information as
a community service. The information in this
presentation is not to be changed or altered in
anyway without expressed written permission from
the NSKC. Any updates or changes will be
provided by the NSKC.
2PREVENTING UNINTENTIONAL INJURY AMONG
CHILDRENVisit the Campaign at www.safekids.org
3DEFINITION OF INJURY
- Injury is any damage to the body resulting from
acute exposure to thermal mechanical chemical
or electrical energy or from the absence of such
essentials as heat or oxygen.
4FORMS OF ENERGY
- Mechanical
- Thermal
- Electrical
- Chemical
5SEVERITY OF INJURY
- Can be minor moderate critical or fatal
- Factors of injury severity include
- 1. The amount of energy
- 2. The distribution of energy in
time and space - 3. The body part affected
6INJURY IS A DISEASE
- Predictable patterns
- Prevention strategies proven
- effective
7UNINTENTIONAL CHILDHOOD INJURYTHE PROBLEM
- Each Year
- Nearly 6000 children die
- 120000 children permanently
- disabled
- 14 million children injured
8Source CDC/NCHS/NVSS 1998
9Source CDC/NCHS/NVSS 1998
10Leading Causes of Unintentional Injury Death
(Children Ages 14 and Under)
1. Motor Vehicle Occupant 6. Bicycle 2.
Drowning 7. Firearm 3. Pedestrian 8.
Falls 4. Airway Obstruction 9. Poisoning 5.
Fire and Burns
- Source CDC/NCHS/NVSS 1998
11 - LEADING CAUSES OF DEATH BY AGE GROUP- 1997
12Specific Causes of Injury-Related Deaths by Age
- Source CDC/NCHS/NVSS 1998
13Leading Causes of Fatal Unintentional Injury
Under 1 Year
- Source CDC/NCHS/NVSS 1998
14Leading Causes of Fatal Unintentional Injury 1
to 4 Years
- Source CDC/NCHS/NVSS 1998
15Leading Causes of Fatal Unintentional Injury 5
to 9 Years
- Source CDC/NCHS/NVSS 1998
16Leading Causes of Fatal Unintentional Injury 10
to 14 Years
- Source CDC/NCHS/NVSS 1998
17Leading Causes of Fatal Unintentional Injury
Ages 0 to 14 Years
- Source CDC/NCHS/NVSS 1998
18Leading Causes of Death by State
and Drowning
and Fire and Burns
Drowning Fire and Burns MV Occupant Pedestrian Suf
focation
19YEARS OF POTENTIAL LIFE LOST BEFORE AGE 65 (YPLL)
- Source CDC/NCHS/NVSS 1995
20Scald Burn
21Lye Ingestion
22Car Crash
23WHY ARE CHILDREN AT GREATER INJURY RISK
- Size
- Development
- Experience
- Behavior
24WHY CHILDREN ARE AT RISKSIZE
- Greater access to hazards
- Higher center of gravity
- Greater surface area exposure
- Lower tolerance to absorbing energy
25WHY CHILDREN ARE AT RISK DEVELOPMENT
- Limited natural protection
- Limited ability to recognize hazards
- Increased attraction to potential
- hazards
- Limited ability to escape hazardous
- situations
26WHY CHILDREN ARE AT RISK LACK OF EXPERIENCE
- Smaller knowledge base
- Lack of fear
27WHY CHILDREN ARE AT RISK BEHAVIOR
- Natural and strong desire to
- explore
- Tendency to explore by putting
- things in their mouths
28WHO IS AT GREATEST RISK
- Ages 4 and Under
- Male
- Black and Native American
- Low Socio-Economic Status
- Rural/Urban Living
29Death Rate from Unintentional Injury by Age and
Gender
- Source CDC/NCHS/NVSS 1998
30HADDONS MATRIX
31HADDONS MATRIX APPLIED TO MOTOR VEHICLE CRASH
INJURY
32CHILDHOOD INJURY PYRAMID
1 death
40 admissions
1436 ED visits
2000 visits to a healthcare provider
Source CDC/NCHS 1998
33HEALTH CARE COSTS OF INJURY
- Injury is the leading cause of medical
- spending for children
- Falls account for the largest share of
- unintentional injury related costs
- Annual lifetime cost of child injury is
- nearly 157 billion
34SAFETY DEVICES ARE COST EFFECTIVE
- Every 1 spent on a Saves
- Child Safety Seat 32
- Bicycle Helmet 30
- Smoke Alarm 21
- Poison Control Center 7
35PREVENTIONPRIMARYSECONDARYTERTIARY
36PRIMARY PREVENTION
- Avoid Energy Transfer
- Set water heaters at 1200 F or below
- Lock up (high and out of reach) poisons
- and use child resistant packaging
- Install four-sided isolation fencing
- around pools and spas
37SECONDARY PREVENTION
- Modify Energy Transfer
- Child safety seat
- Bike helmet
- Smoke alarm
- Personal flotation device
38TERTIARY PREVENTION
- Improve Outcome
- Emergency Medical Services
- Trauma center
- Rehabilitation center
39INJURY PREVENTION
- Education
- Environmental Modifications
- Enactment/Enforcement
- Economic Incentives
- Empowerment
- Evaluation
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41If a disease were killing our children at the
rate unintentional injuries are the public would
be outraged and demand that this killer be
stopped. C. Everett Koop M.D. Sc.D.
Chairman National SAFE KIDS Campaign
42To prevent the number one killer of children
unintentional injury. By working at a national
level through grassroots coalitions we educate
adults and children provide safety devices to
families in need and pass and strengthen laws to
empower families and communities to protect
children ages 14 and under.
- THE NATIONAL SAFE KIDS CAMPAIGNS MISSION
43THE SOLUTION
The National SAFE KIDS Campaigns Proven
Interventions That Work Research-based
Innovative Programs Public/Private
Partnerships Safety Device Distribution Local
and National Media Outreach Effective
Advocacy Grassroots Network of State and Local
SAFE KIDS Coalitions
44OUR GRASSROOTS STRENGTH
- Coalition Membership
- Law Enforcement Officers
- Firefighters and Paramedics
- Medical and Health Professionals
- Educators
- Parents and Other Volunteers
- Business/Policy Makers
- Kids
45SAFE KIDS Program Partners
46NSKC AWARDS
- Northwest Airlines AirCares Program 2000 Honoree
- 1999 Allstate National Safety Award
- 1999 1995 1989 Silver Anvil Award The Public
Relations Society of America - 1999 1995 Gold Circle Award for Excellence in
Association Communications ASAE - 1998 CPSC Chairmans Commendation Award
- 1998 NHTSA Buckle Up America Award
- 1996 APHA Injury Prevention Award
- 1993 Model Prevention Program CDC
47Decline in the Child Injury Death Rate Since the
Campaigns Launch
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