Innovative Approaches to Prepare International Business Leaders

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Innovative Approaches to Prepare International
Business Leaders

• Presented by Jocelyne Landry
• Director of the Center for International Business
  (CIBS)
• Université de Moncton
• (Nouveau-Brunswick, Canada)

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Innovative Approaches to Prepare International
Business Leaders
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Innovative Approaches to Prepare International
Business Leaders

• History
• Created in 1989 by federal and provincial funds
• Operational budget (interest on invested initial
  funds)
• Works with advisory board (government, private
  companies, university)
• Our Mandate
• Maximizes interaction between exporters, future
  exporters and
• the university
• Provides students with hands-on experience abroad

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Innovative Approaches to Prepare International
Business Leaders

• Our programs
• 1. Export and Academic Partnering Program (EPP
  and APP)
• 2. Internships abroad
• 3. MBA internships in embassies
• 4. Export Development Canada (EDC)
• 5. Export Internship for Trade Graduates
• 6. International students internships
• 7. Students mobility programs
• 8. Trilateral MBA

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Export Partnering Program (EPP) and Academic
Partnering Program (APP)

• Pairing companies with students in
  international marketing
• classes for a period of 3 to 4 months
• Students prepare a marketing strategy for the
  target country
• Students and companies test the strategy during
  the trade
• mission.
• Since 1996,
• - Trade mission Mexico, Viet-nam, Hong Kong,
  Belgium, USA
• (Boston, Worcester, New York), France.
• - Over 200 students have participated in the
  program and
• - 37 students have participated in trade
  missions.

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Export Partnering Program (EPP) and Academic
Partnering Program (APP)

• EPP
• Target country and trade mission - USA (Boston,
  New-York)
• Financed by the Atlantic Canada Opportunities
  Agencies (ACOA)
• http//www.acoa.ca, and companies in
  cooperation with Industry
• Canada and Enterprises New-Brunswick
• APP
• Target country and trade mission - France
• Financed by companies and the Department of
  foreign Affairs
• and International Trade (DFAIT)
  http//www.dfait-maeci.gc.ca
• - Students received scholarship to study
  in France
• - While in France, they help gather
  valuable information

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Internships abroad

• Graduate students work abroad for a period of 3
  to 4 months,
• paired with 2 companies / organizations
• - 1/3 of their time is spent with assigned
  companies
• - 2/3 of their time is allocated to the
  partner organisation
• Programs financing provided by
• - Canadian heritage http//www.pch.gc.ca
•   - Forum Francophone des Affaires (FFA)
  http//www.ffa-i.org
• - Canadian Museums Association
  http//www.museums.ca
• Since 1996, interns have worked in Belgium,
  Benin, China, England, France, Hungary, Mexico,
  Morocco, Philippines, Senegal, Sri Lanka,
  Tanzania and Tunisia.

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MBA Internships

• MBA students work abroad in a Canadian consulate
  or
• embassy for 3 to 4 months
• Students are paired with 2 Canadian companies
• - 1/3 of their time is spent with assigned
  companies
• - 2/3 of their time is allocated to the
  consulate or embassy
• Since 1996, interns have worked in Chicago,
  Paris, Los
• Angeles, New York, Atlanta, Washington,
  Chicago,
• Guadalajara, Mexico, China and Barbados.
• Financed by Atlantic Canada Opportunities
  Agencies
• (ACOA). ( http//www.acoa.ca )

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EDC Program

• Students receive
• - 3000 scholarships
• - a paid work experience for 3 months
  at EDC
• office in Ottawa, working on
  international issues.
• Professors have access to
• - guests speakers from EDC
• - cases studies prepared by EDC.
• Financed by Export Development Canada (EDC)
  http//www.edc.ca

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Export Internship for Trade Graduates

• Designed for graduates in business
  administration
• that are hired by exporting companies
• For one year, 25 of wages assumed by the
  company and 75 by ACOA
• Financed by Atlantic Canada Opportunities
  Agencies
• (ACOA). ( http//www.acoa.ca )

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International students internships

• Pairing international students with Canadian
  companies
• interested in doing business abroad.
• - Students receive incentive
  scholarship
• - Work with a company for 3
  month
• - Develop marketing strategy
• - Help the company overcome
  cultural issues
• Selected for CBIE Innovative International
  Education Award
• Financed by Canadian Bureau for International
  Education (CBIE)
• http//www.cbie.ca

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Students mobility programs

• The Université de Moncton has partners in
• - USA (Connecticut, Arkansas, Kentucky),
• - Mexico(Veracruzana, Colima, Queretaro),
• - Hungary,
• - France (Angers, Amiens),
• - Finland,
• - Sweden.
• Students abroad in partner institutions
• - One semester or one year of studies
• - Language immersion
• - Work related experience

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Students mobility programs

• Program of North American Mobility in Higher
  Education
• - NAFTA Challenges of Accounting and Business
  Systems
• - Alliance For the Promotion of Cross-Cultural,
  Foreign language and
• International Trade Skills for Business
  students utilizing technology
• - North American Consortium for International
  Advancement
• Program of European Mobility in Higher
  Education
• - Canada-European Community Program for
  Co-operation
• in Higher Education and Training
• Financed by HRDC (http//www.hrdc-drhc.gc.ca)

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Students mobility programs

• Trilateral MBA (Canada Mexico USA)
• - One semester of studies in each country
• Université de Moncton (Canada)
• Western Illinois University
  (USA)
• Universidad de Queretaro
  (Mexico)
• - EPP funds available from ACOA to involve
  companies
• and trade missions

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Innovative Approaches to Prepare International
Business Leaders

• Required skills developed
• Initiative
• Pro-active
• Determination
• Resourceful
• Flexible
• Adaptive
• Integration abilities
• Patience
• Transition from theory to practice
• Maturity

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Innovative Approaches to Prepare International
Business Leaders

• Questions ???
• Thank you