Penn State

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Penn States China Opportunities
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Contents

• China Overview
• Recruiting from China
• Programs in China
• Pennsylvania in China

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• China Overview

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Chinas Education Market

• General Facts 2007
• Post-graduate enrollment was 1.1 million, with
  400,000 new students and 260,000 graduates.
• Undergraduate enrollment was 17.39 million, with
  5.4 million new students and 3.77 million
  graduates.
• Vocational schools had 18.09 million enrolled
  students, including 7.41 million new entrants and
  4.76 million graduates.
• High schools had 25.15 million enrolled students,
  including 8.71 million new entrants and 7.27
  million graduates.

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China University Rankings, 2008
Methodology 1) Government recognition 2)
Research 3) Faculty 4) Program 5) Student 6)
Reputation
For the full list of Chinese University Ranking,
please click China Education Center, 2008
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Chinese Students in the US

• There are currently over 60,000 Chinese students
  studying in the US, the 2nd-highest of any
  country after India.
• China sends 134,000 students abroad annually,
  more than any other nation, and increased by 11
  since 2003.
• 80 of Chinese students abroad pay they own way,
  according to Chinese MOE.
• Chinese students have a 50 rate of choosing to
  live in their country of study abroad.
• The US is currently the Number-1 destination for
  Chinese students, but is facing rising
  competition from UK, Australia, and Canada.
• China has over 20 million students studying in
  universities at present with a gross college
  enrollment rate of 19 percent. In 2006, a record
  high of 9.5 million people have applied for
  college in China.
• 82 of Chinese students studying in the US are
  post-graduate students, while undergraduates
  abroad have increased at an annual rate of 40
  over the past three years.

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Foreign Students in China

• 1,10,000 students from 169 countries study in
  China every year
• Over 300 Chinese universities encourage
  International students to come to China and study
  for graduate degrees.

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• Recruiting from China

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What Attracts Chinese Students?

• Well-known colleges and universities have greater
  name recognition and require less-motivated
  student recruiting programs
• However, this is not the case for the majority of
  U.S. universities and colleges in China
• In a brand-conscious market, less well-known
  schools must implement active and strategic
  recruitment programs to establish credibility in
  Chinas increasingly savvy education market

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How To Recruit Chinese Students

• Enhance University Brand in China market
• To enhance its brand in the China market, Penn
  State University will need to continue to promote
  its image by participating in education events,
  branding through media and local partners, and
  distributing information to the press.
• Direct Recruitment via Education Fairs
• International and Domestic Education Fairs
• Targeted Market Segments
• Undergraduate Versus Graduate Students.

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How To Recruit Chinese Students

• Recruit via Partner Organization
• Foreign universities a magnet for Chinese
  students
• Cottage industry of agencies has developed
• Chinese government has moved to license such
  companies.
• Recruit into 1-2-1 Programs
• Offer Chinese students a two-year study abroad
  option for undergraduates
• Summer / Winter High School Level Programs
• English language - very popular
• Living and exploring the U.S

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• Programs in China

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Competitors in China

• University of Maryland
• EMBA Program
• 18 months, 4 days per month classes in English,
  US teachers
• 43,000 full program
• Partner with Maryland Center China
• 175 grads since 2003
• Http www.rhsmith-umd.cn

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Competitors in China

• NYU (Study Abroad Center)
• Shanghai university partnership (ECNU) local
  teachers
• Housing with local university
• Language, business, literature, history,
  journalism
• 1 Semester Tuition and Lodging 21,242 - 22,092
• 25 students per semester

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Competitors in China

• Temple University (Special Degree)
• Master of Law (LLM) Program in Beijing for
  Chinese students
• 15 month full-time program classes in English,
  US teachers
• Partner with Tsinghua University
• 20,000 for total program (housing excluded)
• 300 grads since 1999
• Http www.templelaw.net

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Competitors in China

• Kansas State University (China Office)
• Set up China Office in Beijing
• Help Chinese students apply Kansas State
  University, including translate documents
• Special Program for students who have no TOFEL
  score
• Fast track in enrollment
• Visa assistance
• http//www.kstate.cn

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Institutional Exchange in China

• Institutions of higher learning in China have
  been conducting a variety of exchanges and
  cooperation with their counterparts in the US .
  Some universities are able to recruit Chinese
  students via their partner schools agreements in
  China.
• After 1 or 2 years of study in China, the
  students will transfer to the US partner school
  to continue their study towards a bachelor or
  master's degree.

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• Pennsylvania in China

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Pennsylvania Center China

• Structure
• Sponsored by the PA Department of Community and
  Economic Development
• Collaboration with private-sector members of the
  PA business community
• Help PA companies penetrate Chinese market
• Experts promoting U.S. business interest in China
  successfully for over a decade

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PAC Products

• University Marketing / Branding
• Participate in education fairs
• Branding through media and local partners
• Distributing information media

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PAC Products

• Working with Chinese Student Recruiters
• Partner with local universities or
  recruitment/overseas advising centers.
• The Chinese government licenses recruitment
  agencies to assist schools to connect with
  students.
• Agencies provide information on foreign
  universities and offer guidance to students with
  assessment tests, school application materials,
  and passport/visa procedures.
• Some also serve as an active recruitment agent
  exclusively promoting one university

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PAC Products

• Learning Chinese for Foreigners
• Many Mandarin schools in China
• Many of these schools are run and operated by
  non-Chinese.
• Many local Chinese schools and universities also
  offer language courses.

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PAC Products

• Student Trips
• Learn how multinational companies grow in China,
• How local Chinese companies do business in China.
  
• Visit companies, cultural sites, historical sites
• Logistic support - accommodations, flights,
  pickups
• Translation support - staff accompaniment
• Beijing, Shanghai, Hong Kong, Suzhou, Hangzhou,
  more

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PAC Products

• Executive Training
• Degree program
• 18-month Program
• Certificate program
• 5-Day
• 1-Month
• 2-Week
• Other
• Logistics
• Admin, admission, recruitment, marketing,
  facilities

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PAC Products

• Study Abroad Center
• Establish the PSU Shanghai Campus
• Partner with Chinese university for dorms,
  classrooms, lecturers
• Credited classes for PSU students, non-PSU
  students may transfer
• Business, Language, Politics, Law, Art, History,
  Media, etc 

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PA Global Alumni

• Initiative
• To connect all PA alumni around the world
• To be PA Ambassadors and assist the PA
  community at home and abroad
• China Chapter
• Nov 07 Sec. Yablonsky

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Philadelphia Orchestra in China

• First week of June
• Beijing, Shanghai
• Eschenbach, Lang Lang
• PA Center Events to Promote PA
• Education
• Tourism
• FDI / Trade
• PA Alumni in China
• Participation Available

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Pennsylvania Center China

• Your China Office
• Platform to establish your China rep office
• More than 300 channels to recruit students
• Connections and Networks with PA and Chinese
  authorities
• Logistic support for China trips and operations
• Experts with local expertise in PA and China
• Bilingual language capability
• 1,000 square foot business center space
• Classroom space to offer courses
• Seminar rooms, telephone, fax, internet

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Pennsylvania Center Facilities
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Next Steps

• Targeted Market Research
• China Visits
• Identify China Partner
• Education Fairs

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Pennsylvania Center
Suite 403, Tomorrow Square JW Marriott
Building 399 West Nanjing Road Shanghai,
China Tel [phone] http//www.pausa.org.cn