Establishing Amusement Parks in Karachi

1
Establishing Amusement Parks in Karachi Lahore

• Introduction
• Need Assessment
• Proposed Project
• Technical Evaluation
• Governance
• Financial Evaluation

2
Amusement ParksIntroduction

• History importance
• Transition from ride parks to theme / show cum
  ride parks

3
Amusement ParksNeed Assessment

• Global growth
• PDD study suggests (Karachi and Lahore)
• Dearth of safe and high quality outdoor
  entertainment venues.
• Desire for the creation of venues that are a
  combination of both education and entertainment.
• Close proximity, access and comfort
• Karachi and Lahore suitable - large number of
  residents relative purchasing power

4
Amusement ParksProposed Project - 1

• The proposed parks in Karachi and Lahore maybe
  developed thematically in accordance with the
  associated citys culture and heritage and that
  of Pakistan in general in addition to thematic
  conceptualizations from world cultures and
  subjects of learning. Themed attractions along
  with thrill rides will differentiate the project
  from other amusement parks in the proposed
  locations.

5
Amusement ParksProposed Project - 2

• Phase I attraction examples
• Mini Pakistan
• Muslim Heritage
• Wonders of the World
• 13 Thrill Rides
• Musical Fountain
• Amphitheatre
• International Food Court
• Handicrafts Souvenir Street

6
Amusement ParksTechnical Evaluation

• For Phase I, project capacity is based on 500,000
  visitors per annum
• installed in an area of 100 Acres.
• Attracting 1000 - 1500 visitors per day
• Average spending Rs. 800 - 1000 per person
• The Projects Phase I will take approximately 18
  months to complete

7
Amusement ParksGovernance

• Private limited company, managed by competent
  professionals in relevant fields
• Total initial manpower requirement for Phase I is
  approximately 170

8
Amusement ParksFinancial Evaluation

• Total capital cost of one amusement park either
  in Karachi or Lahore is estimated at Rs.2.0
  billion
• Financed in the debt equity ratio of 6040
• Working capital of Rs.25.0 million.
• Payback of equity investment of Rs. 800 million
  is 3-5 years
• Payback for total project cost of Rs. 2 billion
  is 8 years
• Returns can be substantially improved through
  sale of club memberships, monthly, weekly passes
  etc.