Peter Lyons

1
Introduction

• Peter Lyons
• DePaul CTI Graduate August 2004
• Masters Telecommunications Systems
• March 2004, Rio de Janeiro
• December 2004, Buenos Aires, Rio de Janeiro, Sao
  Paulo

2
Background Brazil (Brasil)

• Following three centuries under the rule of
  Portugal, Brazil became an independent nation in
  1822. By far the largest and most populous
  country in South America, Brazil overcame more
  than half a century of military intervention in
  the governance of the country when in 1985 the
  military regime peacefully ceded power to
  civilian rulers.
• Brazil continues to pursue industrial and
  agricultural growth and development of its
  interior. Exploiting vast natural resources and a
  large labor pool, it is today South America's
  leading economic power and a regional leader.
  Highly unequal income distribution remains a
  pressing problem. Estimated Population 190
  million persons.

3
Government overviewFederative Republic of Brasil

• chief of state President Luiz Inacio LULA DA
  SILVA (since 1 January 2003) Vice President Jose
  ALENCAR (since 1 January 2003) note - the
  president is both the chief of state and head of
  government head of government President Luiz
  Inacio LULA DA SILVA (since 1 January 2003) Vice
  President Jose ALENCAR (since 1 January 2003)
  note - the president is both the chief of state
  and head of government

4
Economy

• Economy - overview Characterized by large
  and well-developed agricultural, mining,
  manufacturing, and service sectors, Brazil's
  economy outweighs that of all other South
  American countries and is expanding its presence
  in world markets.
• In 2004, Brazil enjoyed more robust growth that
  yielded increases in employment and real wages.
  The three pillars of the economic program are a
  floating exchange rate, an inflation-targeting
  regime, and tight fiscal policy, all reinforced
  by a series of IMF programs

5
Economy - Continued

• 2003 to 2005 Brazil ran record trade surpluses
  and recorded its first current account surpluses
  since 1992. Productivity gains - particularly in
  agriculture - also contributed to the surge in
  exports, and Brazil in 2005 surpassed the
  previous year's record export level.

6
Culture

• Its multi-racial society contributes hugely to
  the vibrancy and creativity of the culture - and
  the huge African influence on Brazilian music,
  dance etc merits a mention.
• Not only is the world looking to Brazil for
  inspiration, Brazil itself is growing in
  confidence to break free of its stereotype of
  football, carnivals and samba. - Megan Lane,
  BBC
• She puts Brazil's new-found influence down to its
  people's attitude to life - relaxed, sensual, up
  for a party

7
Language -Portuguese

• While Portuguese is topically similar to Spanish,
  it takes a slightly different ear to catch spoken
  Portuguese in Rio. Paulista Portuguese is a
  little more straight forward for Spanish
  Speakers.
• I recommend a Portuguese Language Series from
  Pilmsleur (available Barnes and Noble and
  Borders). It is very useful to know some basic
  Portuguese phrases as English is not widely
  spoken by most Brazilians.

8
Useful Information

• CURRENCY Real
• 1 US Dollar 2.17459 Brazilian Real 1 Brazilian
  Real (BRL) 0.45986 US Dollar (USD) (best
  exchange rate from local ATMs)
• ELECTRICITY
• 110/120V, 60Hz in Sao Paulo and Rio

9
Safety

• Crime is a problem in many countries, in Brazil a
  visitor should take some basic common sense steps
  to avoid potential problems.
• Do not carry large amounts of cash, flashy
  jewelry, or thick wallets. Keep your items to a
  minimum. (credit card-some cash, rubber banded
  around each other and carried in front pocket.)
• Digital cameras are a major target for thieves
  and should be carried discretely if at all,
  especially at night.
• Keep your valuables locked in the safe in your
  room.

10
Gratuity

• Restaurant tipping is about 10 . Otherwise,
  where you would hand out one dollar, give one
  Real (that's about 35 cents). You need not tip
  taxi drivers.
• It is customary to tip highly trained, bilingual
  tour directors about US3 to 5 per person per
  day, and your coach or car driver about US2-3.

11
Rio de JaneiroIpanema Plaza Hotel- Rua Farma de
Amoedo

• Located about one block from Rios beautiful
  Ipanema beach. Rua Farma de Amoedo is lined with
  dozens of nice cafes, and restaurants.
• One of my favorites is a fresh fruit juice stand
  one block to the east of the hotel on Rua Farma
  de Amoedo.
• The staff is extremely friendly and helpful,
  especially when it comes to recommendations re
  nightlife, dining and general tips.
• Must see in Rio Corcovado(Christ the Redeemer),
  Sugar Loaf (Pao de Azucar) Handgliding lessons,
  and a futbol match at the Rio stadium if possible.

12
(No Transcript)
13
Shopping/ATMs/ETC
To Leblon
To Copacobana
Alt. Lifestyle Section of beach
14
Copacabana
Ipanema
Leblon
15
Sao PauloParthenon the World Hotel- Rua Gomes de
Caravalho

• Located in the region of the Olímpia Village,
  near the main business center of Sao Paulo. Close
  to entertainment district, bars, restaurants and
  theaters. 4 km from Congonhas airport and 35 km
  from Guarulhos airport.
• Great little café across the street from hotel
  (Frans Café) wonderful sandwiches and mixed
  coffees

16
Frans Cafe
17
Shopping
Bars/Night Clubs
18
Must See in Sao Paulo

• MUSEU DE ARTE MODERNA (MAM) AV Pedro Álvares
  Cabral, 188

19
(No Transcript)