GREENING THE CORPORATE HOUSING INDUSTRY: OPPORTUNITIES AHEAD

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GREENING THE CORPORATE HOUSING INDUSTRY
OPPORTUNITIES AHEAD
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WHAT DOES GREEN MEAN???
Conservation?
Reduce?
Energy Efficiency?
Preservation?
Reuse?
Non-toxic?
Renewable?
Alternative Energy?
Biodegradable?
Sustainable?
Natural?
Organic?
Recycle?
Reclaimed?
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WHAT DOES GREEN MEAN???
Innovation?
Stylish?
Fun?
Save Money?
Easy?
Sexy?
Cool?
High-performance?
Well-designed?
Affordable?
Smart?
Convenient?
Healthy?
Attractive?
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TO SHIFT BEHAVIOR MAKE IT AWESOME
This Freakin Shoe is Green!

• Air Jordan XX3
• By Nike
• 23rd Edition
• Minimal Glues
• Minimal Materials
• Part of Nikes Considered Collection

Rather than monitor the use of facial masks by
overseas workers handling toxic chemicals, Nike
is teaching itself to design shoes that don't use
them. - Wall Street Journal, 2/15/08
www.powercubeenergy.com
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LETS MAKE GREEN DESIGN THE BEST DESIGN
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MAKE GREEN DESIGN THE BEST DESIGN
www.vivavi.com
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MAKE GREEN DESIGN THE BEST DESIGN

• Rapidly Renewable Materials
• SPRING CHAIR
• By Modern Bamboo
• Bamboo the amazing, fast-growing grass

www.vivavi.com
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MAKE GREEN DESIGN THE BEST DESIGN

• Reused Materials
• Gotham Rocker
• By Peter Danko
• Seat webbing from Post-industrial Seatbelts
• Forest Stewardship Council (FSC) certified wood
• Low VOC finish

www.vivavi.com
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MAKE GREEN DESIGN THE BEST DESIGN

• Sustainably Harvested Materials
• KNU DESK 2
• By Knu Furniture
• Forest Stewardship Council (FSC) Certified Wood
• Steel legs (40 recycled content)
• Low VOC finishes

www.vivavi.com
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MAKE GREEN DESIGN THE BEST DESIGN

• Comfortable Green Furniture
• SANTA BARBARA SOFA
• By RC Green
• FSC Certified Wood
• Natural Latex Cushions
• Low-VOC glues and finishes
• Natural fabric upholstery (organic cotton,
  bamboo, hemp and linen)

www.vivavi.com
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MAKE GREEN DESIGN THE BEST DESIGN

• Comfortable Green Furniture
• LOCKPORT SOFA
• By Crate Barrel
• Certified Woods
• Soy-based Cushions
• Natural fabric upholstery (organic cotton,
  bamboo, hemp and linen)

www.crateandbarrel.com
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STOP GUILT-TRIPPING. START ATTRACTING.

• TELL BETTER STORIES
• Avoid Gloom and Doom
• Appeal to Enlightened Self-Interest
• Going Green improves the quality of our lives

www.lazyenvironmentalist.com
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EMBED GREEN IN EVERYDAY BEHAVIOR

• Effortlessly Conserve Water
• AQUS TOILET SYSTEM
• By Water Saver Tech
• If its yellow let it mellow. If its brown flush
  it down.
• Just flush it down.
• Saves 5000 gallons of water per year

www.watersavertech.com
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MAKE GREEN REALLY EASY

• Automatically Compost Food
• AUTOMATIC COMPOSTER
• By Naturemill
• Turns food scraps, coffee grinds, newspapers,
  etc. into fertilizer
• No worms, bugs or odor
• 10 watt motor uses less energy than a CFL Light
  bulb

www.naturemill.com
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GREEN IMPROVES QUALITY OF LIFE

• Stop Receiving Junk Mail
• GreenDimes
• As Easy as filling out a form
• Eliminates 90 of junk mail
• Removed over 3 million Pounds of junk mail
• Planted 600,000 trees

www.greendimes.com
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EMBED GREEN IN EVERDAY CHOICES

• 2008 Ford Escape Hybrid SUV
• 34 mpg
• Far and away best in class
• Take that to the grocery store!

www.ford.com
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MAKE GREEN UNIQUE, CONSPICUOUS, COOL?

• Toyota Prius Hybrid
• Most Popular Hybrid
• 60/51 mpg
• Conspicuous Eco
• No bumper stickers necessary
• THE CAR IS THE BUMPER STICKER

www.toyota.com
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TO CHANGE BEHAVIOR APPEAL TO GOOD DESIGN

• Tesla Roadster
• Electric Vehicle
• Zero Emissions (no tailpipe)
• Plug it in to charge it up
• 0 to 60 in Four Seconds
• 250 mile range
• Production begins 2008
• WANNA GO FAST? THEN GO GREEN.

www.teslamotors.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Drive without hassle of owning
• Zipcar
• Pay by the hour
• Locations in cities throughout country

www.zipcar.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Carpooling made better
• Built on the Facebook social networking platform
• Read personal profiles before selecting ride
  mates
• Removes awkwardness of asking for gas money

www.goloco.org
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Get Paid to Easily Recycle
• MyBoneYard.com
• Takes back your electronics, recycles them, and
  pays you

www.myboneyard.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Get Paid to Easily Recycle
• Greenphone.com
• Takes back your phones and PDAs, recycles them,
  and pays you

www.greenphone.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Get Paid to Easily Recycle
• RecycleBank
• Underway in Northeast
• Homeowners earn money
• Cities save money
• Recyclables get recycled

www.recyclebank.com
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BIG STORY OF 2007 REUSABLE BAGS

• Im not a plastic bag
• By Anya Hindmarch
• A fashion accessory
• Actress Keira Knightley photographed carrying it
• Makes it cool to re-use

courtesy of www.ecorazzi.com
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WANNA SHIFT BEHAVIOR? INNOVATE

• Im not a plastic bag
• By Anya Hindmarch
• A fashion accessory
• Makes it cool to reuse
• Doesnt always work as planned

courtesy of www.ecorazzi.com
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TO SHIFT BEHAVIOR MAKE GEEN STYLISH

• Reusable shopping bags
• By Envirosax
• A fashion accessory
• Makes it stylish to use a reusable bag
• Made of polyester

www.envirosax.com
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www.algstore.com
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BIG STORY FOR 2008 REUSE

• Update Your Wardrobe Without Buying New
• Swango
• Trade Clothing and Fashion Accessories

www.swango.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Get What You Want Without Buying New
• Swap it
• Trade Videogames, DVDs, Books and more

www.swapitshop.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Rent Everything Youve Got
• Irent2u.com
• Dont buy it when you can rent it from someone in
  your community

www.irent2u.com
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TO SHIFT BEHAVIOR CHANGE THE PROPOSITION

• Give Away What You No Longer Want. Get What You
  Need
• The Freecycle Network
• 4 Million Members
• Adding 70,000 New Members Every Week
• Building The Global Gift Economy

www.freecycle.org
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WANT A GREEN HOME? JUST MOVE IN

• BRIGHT, OPEN LIVING SPACE
• The Terrazzo
• Nashville, TN
• Floor to ceiling windows
• Low VOC Paints, Sealants, and Adhesives
• Recycled and Local Materials
• Non-toxic cleaning products
• Low-Flow Fixtures and Dual-Flush Toilets
• Energy Star Appliances
• Floor-to-Ceiling Windows
• Green Roof
• Bicycle Storage

www.moderngreenliving.com
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WALMARTIFICATION OF GREEN AFFORDABLE

• Energy Efficient Lighting
• CFL Light Bulbs
• At Walmart
• Under 2 per light bulb
• Over 100 million sold in 2007

www.walmart.com
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HOME DEPOT MAKES GREEN ACCESSIBLE

• GREEN ON THE SHELVES
• Home Depot
• 2000 Green Label Products
• 3rd Party Verification
• FSC sustainable wood
• Greenguard indoor air
• Energy Star energy efficiency

www.homedepot/ecooptions.com
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CLOROX MAKES GREEN ACCESSIBLE

• Green Works Natural Cleaning Products
• Mass Distribution
• 99 natural ingredients coconut, lemon corn
• Performs as well or better than conventional
  choices

www.greenworkscleaners.com
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BRITA SHOWS HOW GREEN SAVES MONEY

• Drink Healthy Water without the waste or expense
• Brita Water Filters and the FilterForGood
  campaign
• 43 Billion Disposable water bottles go to
  landfills every year

www.filterforgood.com
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GREEN IMPROVES HEALTH PERFORMANCE

• Improve Student Performance
• Arabia Mountain High School
• Dekalb, GA
• Natural Daylight
• Improved Indoor Air Quality
• 20 INCREASE IN STUDENT PERFORMANCE
• Like going from a solid C to an A-

PerkinsWill Green Operations Plan http//www.perk
inswill.com/files/sdi/GOP_Condensed.pdf
www.perkinswill.com
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GREEN CHANGES THE WORLD

• Generate power from tides and currents
• East River, New York City
• Turbines bolted to river bed
• Currently powering Gristedes Supermarket
• Testing Amazon River Basin

www.verdantpower.com
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WHY WAIT TO CHANGE THE WORLD?

• Commute By Bicycle for free
• Velib program in Paris, France
• 20,000 Bicycles
• 1500 Stations (every 250 meters)
• Pick up at one station drop off at any other

www.velib.paris.fr
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WHY WAIT TO CHANGE THE WORLD?

• Create the 100 MPG car
• Automotive X Prize
• 36 teams competing
• 10 million prize

www.auto.xprize.org
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GREEN IS THE ROADMAP FOR A BETTER FUTURE

• The Rust Belt is Going Green
• First Solar
• Leveraging Glass Manufacturing expertise in
  Toledo, Ohio
• 5000 Solar Jobs Created in Toledo over the last
  five years
• Welcome to the 21st Century Economy

www.firstsolar.com
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GREEN IS THE ROADMAP FOR A BETTER FUTURE

• Provide Economic Job Security
• Improve National Security
• Gamesa Wind Turbine Factory
• Ebensburg and Fairless Hills, PA
• Former steel workers now making wind turbines
• Union Jobs
• Good Salaries
• Full Medical Benefits
• Welcome to the 21st Century Economy

www.gamesa.es
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TOP TIPS FOR GREENING HOUSING

• Freshen indoor air with fresheners that are
  really fresh. Avoid bringing phthalates toxins
  like DET - into your home found in most standard
  fresheners. Choose Febreze Air Effects Air
  Refresher or Renuzit Subtle Effects.
• Buy Plants. According NASA, tighter housing
  envelopes increase your homes energy efficiency
  but also prevent harmful indoor air pollutants
  like formaldehyde (found in furniture, rugs,
  paints, cabinets you name it) from being
  properly ventilated. One plant per 100 to 120
  square feet of living space can clean air and
  negate the effects of harmful toxins.
• Put locally grown food on your dining table. The
  average meal travels about 1700 miles to get to
  your plate. Locally grown vegetables, meats and
  dairy provide food that can be fresher, more
  nutritious and delicious. Chefs know this too.
  Sustianabletable.org www.sustainabletable.org
  helps you find supermarkets, restaurants,
  caterers and even butchers in your area that
  offer locally grown food.
• Power your apartments with green energy. 600
  power utilities in 36 states offer green energy
  options. See a list of providers at
  epa.gov/greenpower.
• Use natural cleaning products made with
  plant-based, biodegradable ingredients.  Green
  Works is a new, full line of natural,
  biodegradable cleanings products packaged in
  bottles containing at least 25 recycled content
  . Or do a google search for green cleaning
  services near you.

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GET PLUGGED IN

• Recommended Resources
• Inhabitat.com future-forward green design
• Ecogeek.org green wired magazine
• LazyEnvironmentalist.com green consumer
  innovation
• TriplePundit.com green business coverage
• SustainableTable.org locally grown food
• AutoBlogGreen.com green auto industry news
• WWD.com/wwdgreen Womens Wear Daily green
  fashion
• Ecorazzi.com Green celebrity gossip
• Jetsongreen.com green real estate and building
• Idealbite.com daily green living tips in your
  email

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GREENING THE CORPORATE HOUSING INDUSTRY
OPPORTUNITIES AHEAD