What the Magic of Direct Mail Can Do For Your Auto Repair Shop

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What are important factors to my Auto Repair Shop
advertising?

• Geography
• Distance from store
• Dominate my market area
• Dense Areas vs- Rural Areas
• Income Level
• Middle to high income households
• Non-Coupon Shoppers

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What is the right mix of advertising for my shop?
What is the right mix of advertising for my shop?

• Direct Mail
• Allows you to mail all your higher caliber
  customers within a 2-3 mile radius of your store
  and screen out the lower caliber customer
• Shared Mail
• Allows you to mail customers located outside of 3
  miles from your store at a lower cost per piece
• Return is smaller, but reduced cost allows you to
  advertise to a larger audience
• Works great in highly dense areas to help you
  determine where you customer base is located.
• Use both direct mail and shared mail when opening
  a new store to effective build your customer base
  by effective targeting your entire market area
  and get customers coming through the door
  immediately.

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Rules of Local Advertising
Rules of Local Advertising

• Five Rules to Follow
• 1. How much should I spend to advertise
  my business?
• 2. How many times a year should I mail a post
  card?
• 3. How long will it take my advertising to grow
  my business?
• 4. How can I measure my advertising programs
  success?
• 5. What changes do I make after I meet
  my objective?

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What to put on my ad?

• What do I put on my ad to drive business into my
  store
• Tag Line Benefits Call to Action

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What affects my response?
What affects my response?

• What can help me get the best response on my
  advertising program?
• Front Counter Staff
• Phone Skills
• Did you know that 83 of effective communication
  occurs in the tone of voice?
• Are you a Yes company?
• Did you know that 70 of all purchase decisions
  are made right on the premises?
• How you can create black dots.
• Do you have good speed of service?
• What should I expect when my ad goes out
• Short-term and long term effects of auto repair
  shop direct mail
• Market Potential Are you leaving money on the
  table?

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What can Direct Mail do for you?
What can Repair Shop Direct Mail do for you?

• Sales Growth
• Car Count Growth
• Ticket Average
• Stability in shop
• Recruiting top talent
• Long-term sustained profitable business

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Why do business with Mudlick Mail ?
Why do business with Mudlick Mail?

• Here are some great reasons to do business
  with Mudlick Mail
• Proven, successful turnkey automotive repair
  direct mail program that handles the details 
  From design to delivery that is easy to implement
  in any market. Proven and tested ads are used to
  eliminate the guesswork for our clients and
  assure strong results.
• No contracts we earn clients business
  month-to-month.
• Call tracking numbers to track your performance
  and train your staff on answering the phones
• Market exclusivity to our clients in the markets
  they actively mail.

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Why do business with Mudlick Mail? (cont.)

• Learning center and monthly webinars at no cost
  to all of our clients to help maximize their
  direct mail advertising results.
• Drop ship clients ad copy to their local post
  office to avoid any post office delivery issues,
  decrease our customers postage costs and build
  integrity into program by having postal receipts
  delivery confirmation reports for each mailing.
• On-line proofing and payment options that make
  doing business with us easy.
• Jumbo full color postcard on 100 lb. paper, full
  gloss and full bleed.

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The Postcard
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Summary
Summary

• Action Plan
• Review your current auto repair shop marketing
  program and make sure you are getting the best
  return on your investment
• Set goals on where you want to be in 3 month, 6
  months or 12 months with car count and sales
  revenue
• Time is Money....make positive changes today that
  can dramatically change your life tomorrow.