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GLORIA THE BRAND SHOW 20th,21st

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Title: GLORIA THE BRAND SHOW 20th,21st


1
GLORIATHE BRAND SHOW20th,21st 22nd of Feb
2009Venue Hall No 2,3,4,5Pragati Maidan, New
Delhi, India
A ShowMans Show
2
Introducing ShowMan
  • ShowMan Strategic Consulting / Overseas
    Exhibition /Mall Management
  • ShowMan - Indias leading organizer of B2B B2C
    overseas exhibitions
  • Our network of offices and associates extends to
    15 countries.
  • First time ever in India ShowMan brings national
    and international players in lifestyle on a
    platform never ever experienced by Indian
    consumer.

3
Why Gloria The Brand Show
  • India is gaining a growing share of the global
    mind space. Its strong heritage and rich,
    vibrant culture provides it an edge over other
    countries when it comes to fashion and style. It
    has a rich heritage of designs. Indian textile,
    apparel and designs have immense scope to grow
    and develop in to the worlds largest fashion
    industry.
  • We possess formidable talent pool when it comes
    to designers, artists, stylists and other
    valuable individuals completing the fashion value
    chain.
  • Emerging economy on the world map. Huge market
    for branded and fashioned items. Hot outsourcing
    destination for design led value services and
    fashion.
  • Increasing share for foreign players in the
    domestic retail sector. Global trade in clothing
    and fashion set to touch US 450 billion.

4
One of its kind LIFESTYLE SHOW
  • Objective
  • Trade and Business alliances with fashion and
    lifestyle observers, corporate, experts, buying
    houses, retailers, wholesalers, distributors and
    end consumers.

5
What sets Gloria apart
  • First time in India a highly targeted consumer
    show
  • International show format
  • Experiential Marketing opportunity
  • First Brand Show covering more then 20 lifestyle
    categories
  • Exclusive lounge to create B2B opportunity
  • Conferences and seminars on lifestyle
  • Never seen before media marketing strategy

6
Fashion n Lifestyle Show
  • Idea
  • A platform for Company to display all their
    products and services to a wide and diverse group
    of audience.
  • TG
  • Lifestyle and fashion lovers
  • Mass with aspiration for better lifestyle
  • Dealers and retailers network
  • Features
  • Presence of prominent names in Fashion
    Lifestyle Industry, Whos who of Society, Fashion
    Designers, Celebrities, Brands, Buyers and media
    to make the event big and successful.

7
Attractions advantages
  • Exhibitors from over 15 countries
  • B2B Lifestyle fashion trade conferences along
    with B2C Expo.
  • Sessions and Seminars on lifestyle/fashion and
    related issues. Discussions on policy framework,
    branding, retail and so on.
  • Global lifestyle/fashion trends collections on
    display. Lifestyle/fashion forecast on current
    and future trends in the business.
  • B2B Investors Conference
  • The Advantages of a controlled, Show environment.
  • One on one meetings.

8
Attractions advantages
  • Focus on Experiential Marketing
  • 1,00,000 Visitors over 3 days
  • Media Plan of approx USD 0.75 million
  • No loud advertising distractions
  • Convenient stand constructions
  • No brochure gatherers assuring that your
    publicity material is strategically delivered
  • An environment congenial to lap top
    presentations
  • The opportunity to make out of house meetings
  • Choice of pricing options
  • Affluent clients are more relaxed in a
    controlled atmosphere
  • Better ROI

9
Platform to Address Business Issues
  • A big stage to showcase their collection and
    designs to attract admirers, followers and
    genuine buyers.
  • Future lifestyle trends Market research.
  • Consumer insight Analyzing consumer behavior.
  • Helps you build valuable business leads
  • Sharing business intelligence.

10
Appearances
  • Whos who of the fashion and lifestyle world and
    associated industries will assemble for the
    event.
  • The guest list includes
  • Top Lifestyle Brands
  • Top Fashion Designers
  • Leading corporate representatives
  • Popular Bollywood Personalities
  • Top Models
  • Celebrities adding glamour glitz
  • Artist\Performers
  • Fashion Experts
  • Influential Government Officials
  • National International Press Media

11
Feature Attraction
  • Brands on Ramps - Fashion Shows
  • The Brands Show - Exhibition
  • Brands Talk - Conference Seminar
  • Live Show
  • Autograph Stage
  • Cookery Theatre
  • Makeover Zone
  • Talent Zone
  • Product Launch Stage

12
Scheduled Events
  • Brands on Ramps - Fashion Shows
  • For the first time in India Leading national
    International Designers with their top models
    both male and female will adorn collections on
    the ramp. Well organized, planned and wonderfully
    choreographed ramp shows.
  • Brands Talk - Conference Seminar
  • Discussion amongst the panel comprising of the
    industry leaders from lifestyle will lead to
    strategic conferences and seminars
  • The Brands Show - Exhibition
  • Display of collection and designs at the venue
    itself. This is to facilitate company-buyer easy
    contact and to promote direct selling.
  • Live Performances
  • Live celebrity performances to add charm to the
    Event.

13
Ad - onsss
  • Boutique and Buying houses
  • Large presence of wholesalers and retailers
    ensures ready market for buying and selling of
    collections and labels on display.
  • Lifestyle Brands
  • A unique platform which touches on the lifestyle
    segment catered across various industry and
    providing a unique opportunity for companies to
    showcase their products/services
  • Product Launches
  • Companies can use this platform to launch new
    products/product line extensions in front of the
    target market.

14
Categories'
  • Home Décor
  • Automobiles
  • Club Membership
  • Tours Travels
  • Craft Handicraft
  • Gifts Section
  • Telecom
  • Furniture
  • Luxury Apartments
  • Entertainment Music
  • Ayurveda Spa
  • Electronic Appliances
  • Apparels
  • Designer Jewelry
  • Accessories
  • Bags Shoes
  • Hairstyling Makeup
  • FMCG
  • Cosmetics
  • Health Fitness
  • Spiritual Yoga
  • Gadgets Gizmos

15
Means of Attracting Visitors
  • Press Advertising in Newspapers.
  • A large scale advertisement and promotion
    campaign will include large scale advertisements
    in National dailies giving information about the
    event.
  • Other Lifestyle magazines will also be targeted
    to spread the news about the show.
  • Attractive pamphlets, detailed brochures will be
    dispatched to individuals, organizations,
    associations having interest and stakes in the
    fashion business.
  • Special advertorials in the Newspapers for
    participants and their products.

16
PR Activity
  • PR activity of intense nature will be undertaken
    to promote the name and brand, products and
    services.
  • Regular and timely press releases giving glimpses
    of happenings at the event.
  • Detailed reporting of fashion shows and ramp
    events happening during the day.
  • Press Conferences and regular media briefings.

17
PR Activity
  • Some of the Major media houses to be targeted
  • News Papers Magazines
  • Hindustan Times - Cosmopolitan
  • The Times Of India - Vogue
  • The Indian Express - Vanity fair
  • The Tribune - Elle
  • The Pioneer - Marie Claire
  • The Statesman - India Today
  • The Hindu - Outlook
  • Dainik Jagran - Forbes
  • Dainik Bhaskar
    - Business Today
  • Amar Ujala - Femina
  • Hindustan - Savvy
  • Malayalam Manorma - Images
    Fashion

18
PR News Coverage
  • Biggest fashion event of India is bound to
    attract huge media attention.
  • All big news and fashion channels will be present
    in their full strength to cover all the events
    spread across the day.
  • Some of the major channels to be targeted
  • National Media International Media
  • Zee News F TV
  • NDTV CNBC
  • Star News CNN
  • Zee Business BBC T V
  • Aaj Tak Canal
  • Sahara Samay Sky News
  • India TV Euro News
  • Channel 7 Asia net News
  • Headlines Today

19
Shoot outs
  • Informative detailed mails will be sent to reach
    out the interested partys for participating and
    making their presence felt in the grandest
    fashion event
  • Portal Partners
  • AFAQS.com
  • Sify.com

20
Media Plan Print Media
  • Print Advertisement Campaign
  • Times of India Delhi Times 12 Full Pages in 45
    Days
  • Metro Now 5 Quarter pages in 5 Days During
    Exhibition
  • Brand Reporter 2 Full Pages in 45 Days

21
Media Plan Radio/Television
  • Radio Promotions
  • Radio City30 spots 20 Sec _at_ 20 Days Before
    Exhibition
  • Big FM 12 spots 20 Sec _at_ 10 Days Before
    Exhibition
  • Radio Mirchi 12 spots 20 Sec _at_ 10 Days
    Before Exhibition
  • Red FM 12 spots 20 Sec _at_ 10 Days Before
    Exhibition
  • TV Promotion
  • Aaj Tak 12 Commercials 20 Sec _at_ 10 Days
    Before Event
  • FTV 10 Days Promotion
  • Times Now 10 Days Promotion

22
Media Plan
  • Portal Partner
  • AFAQS Banner at home page
  • Mail Shoot Outs
  • Sify
  • Personal Invites
  • 20,000 Prestigious Club members of Delhi NCR
  • Editorial Support
  • All major Media Houses

23
Floor Plan
24
Participation Categories and Options
  • Title Sponsorship Cost US 70,000
  • Rs. 31,50,000
  • Presenting Sponsorship Cost US 45,000
  • Rs. 20,25,000
  • Associate Sponsorship Cost US 35,000
  • Rs. 15,75,000
  • Feature Sponsorships Cost US 18,000
  • Rs. 8,00,000
  • Category Sponsors Cost US 12,000
  • Rs. 5,40,000
  • Exhibition Stall Shell Scheme Cost US
    350/ Sq. Mtr
  • Rs. 15750/Sq. Mtr.
  • Exhibition Stall Space Only Cost US 325/
    Sq. Mtr
  • Rs. 14625/Sq. Mtr.
  • Stage Presence Brands on Ramp Cost US 4445
  • Duration 20 Minutes X 3 Days Rs. 2,00,025

25
Exhibition Stall Shell Scheme
Participation Category
26
Exhibition Stand Offerings
  • Shell scheme stands includes
  • Standard shell scheme built with exhibitor name
    plate
  • One Table Two Chairs
  • 1 x 500 watt 15 amp socket
  • 3 X 100 watt Focus Lights
  • Cord carpet, standard color throughout exhibition
    hall
  • The above package will also apply where two or
    more stands are combined to create one larger
    stand.
  • Please Note
  • All other Fixtures, fittings, electrics and
    furniture must be booked and paid for separately,
    ask your consultant for the reference and contact
    details of Vendor Please check your exhibitors
    manual for details

27
Title Sponsor
Participation Category
28
Title Sponsorship Mileage
  • Pre-Event Promotion Campaign
  • Logo Presence on
  • Print Advertisements
  • Email Blast
  • Press Kit.
  • Posters used for awareness campaign to be
    conducted at various Prestigious clubs of the
    states.
  • Invitation cards inviting VIPs, Judges and whos
    who of the city.
  • Name to be highlighted during all PR and Press
    exercise scheduled as event awareness campaign.

29
Title Sponsor
  • Mileage During Press Conference
  • Logo Presence on
  • Venue gate décor material.
  • Reception desk backdrop.
  • Center back drop of the stage.
  • Emcee announcements.
  • Kit cover to be used by the Press.
  • Branding on speakers panel desk.
  • Representative presence to address press.

30
Title Sponsor
  • Mileage During GLORIA Event All Three Days
  • Premium Stall stand of 54 Sq. Mtr.
  • Logo Presence on
  • Venue gate décor material.
  • Center backdrop of the stage.
  • Emcee announcements at regular intervals.
  • Participant/Visitors/VIPs/Media badges.
  • Registration desk backdrop.
  • Media Desk Backdrop.
  • Food beverages counter/backdrop fascia
  • Autograph stage backdrop
  • Cookery theatre backdrop
  • Makeover corner backdrop
  • Waiting area branding.
  • Audience VIP invites.
  • Invitation Mails

31
Title Sponsor
  • Mileage During Conference and seminar
  • Logo Presence on
  • Venue gate décor material.
  • Center backdrop of the stage.
  • Emcee announcements at regular intervals.
  • Kit cover to be used by the conference speakers.
  • Kit cover to be used by the Press.
  • Branding on Speakers panel desk.
  • Participant badges. New
  • Reception desk backdrop.
  • Media Desk Backdrop.
  • Waiting area branding.
  • Representative as speaker of conference.

32
Title Sponsor
  • Additional Feature Mileages
  • GLORIA title will be associated with your brand
    e.g. XYZ Gloria Celebrating Lifestyle N Fashion
    .
  • 3 X 5 Mins AV presentation of your company
    provided by you can be scheduled on stage
    screens if desired. All Days
  • Silver plate engraved with your company brand
    name Logo acknowledging the speakers can be
    provided by you.
  • Sash with brand name title to be presented to
    winner of different categories.
  • Your company representative will require to
    reward the winner.
  • Compiled data of all Walk-ins.

33
Presenting Sponsor
Participation Category
34
Presenting Sponsor Mileage
  • Pre-Event Promotion Campaign
  • Logo Presence on as presenter of the show
  • Print Advertisements
  • Email Blast
  • Press Kit.
  • Posters used for awareness campaign to be
    conducted at various Prestigious clubs of the
    states.
  • Invitation cards inviting VIPs, Judges and whos
    who of the city.
  • Name to be highlighted during all PR and Press
    exercise scheduled as event awareness campaign.

35
Presenting Sponsor Mileage
  • Mileage During Press Conference
  • Logo Presence on
  • Venue gate décor material.
  • Reception desk backdrop.
  • Center back drop of the stage.
  • Emcee announcements.
  • Kit cover to be used by the Press.

36
Presenting Sponsor Mileage
  • Mileage During GLORIA Event All Three Days
  • Premium Stall stand of 36 Sq. Mtr.
  • Logo Presence on
  • Venue gate décor material.
  • Center backdrop of the stage.
  • Emcee announcements at regular intervals.
  • Registration desk backdrop.
  • Media Desk Backdrop.
  • Food beverages counter/backdrop fascia
  • Autograph stage backdrop
  • Cookery theatre backdrop
  • Makeover corner backdrop
  • Waiting area branding.
  • Invitation Mails

37
Presenting Sponsor Mileage
  • Mileage During Conference and seminar
  • Logo Presence on
  • Venue gate décor material.
  • Center backdrop of the stage.
  • Emcee announcements at regular intervals.
  • Kit cover to be used by the conference speakers.
  • Kit cover to be used by the Press.
  • Reception desk backdrop.
  • Media Desk Backdrop.
  • Waiting area branding.

38
Presenting Sponsor Mileage
  • Additional Feature Mileages ABC
  • GLORIA event will be presented by your brand
    e.g. ABC Presents XYZ Gloria Celebrating
    Lifestyle N Fashion .
  • 3 X 2 Mins AV presentation of your company
    provided by you can be scheduled on stage
    screens if desired. All Days
  • Your company representative will require to
    reward the winner.
  • Compiled data of all Walk-ins.

39
Associate Sponsor
Participation Category
40
Associate Sponsor Mileage
  • Pre-Event Promotion Campaign
  • Logo Presence on as presenter of the show
  • Print Advertisements
  • Email Blast
  • Posters used for awareness campaign to be
    conducted at various Prestigious clubs of the
    states.

41
Associate Sponsor Mileage
  • Mileage During Press Conference
  • Logo Presence on
  • Venue gate décor material Side Panels.
  • Reception desk Side Panels.
  • Side back drop of the stage.

42
Associate Sponsor Mileage
  • Mileage During GLORIA Event All Three Days
  • Premium Stall stand of 27 Sq. Mtr.
  • Logo Presence on
  • Venue gate décor material Side Panel.
  • Side backdrop of the stage.
  • Emcee announcements at regular intervals.
  • Registration desk Side backdrop.
  • Waiting area branding.
  • Invitation Mails

43
Associate Sponsor Mileage
  • Mileage During Conference and seminar
  • Logo Presence on
  • Venue gate décor material.
  • Side backdrop of the stage.
  • Emcee announcements at regular intervals.
  • Reception desk side backdrop.
  • Waiting area branding.

44
Feature Sponsor
Participation Category
45
Feature Sponsorship
  • On Ground Benefits
  • Branding of the specific feature stage
  • Logo on all print advertisements
  • Logo at Backdrop of the stage
  • Logo at all communication under the category of
    Feature Sponsor
  • Premium stand space of 27 sq mts
  • MC announcements
  • Screen on Main stage 10 X 30 seconds spots
    daily
  • Complimentary passes 250

46
Category Sponsor
Participation Category
47
Category Sponsor Mileage
  • Pre-Event Promotion Campaign
  • Logo Presence on as presenter of the show
  • Print Advertisements
  • Email Blast
  • Posters used for awareness campaign to be
    conducted at various Prestigious clubs of the
    states.

48
Category Sponsor Mileage
  • Mileage During GLORIA Event All Three Days
  • Premium Stall stand of 18 Sq. Mtr.
  • Logo Presence on
  • Venue gate décor material Side Panel.
  • Side backdrop of the stage.
  • Emcee announcements.
  • Waiting area branding.
  • Invitation Mails

49
Terms Conditions
  • Participation is considered confirmed only when
    Showman receives the participation amount in
    full.
  • Cost of any extra activity elements and giveaways
    will be additional.
  • 100 of the participation amount has to be
    released as advance against the total generated
    bill along with the purchase order.
  • Please go through the contract form thoroughly
    and sign the contract afterwards.
  • Any cancelation to be made, has to be done 25
    days before the event start date, 25 will be
    deducted from the contract amount. After this no
    queries of cancellation will be entertained.
  • In case of Cancelation or postponement of Event
    due to any unavoidable circumstances, ShowMan
    will reschedule the exhibition in 90 Days, the
    money will not be refunded to the signed
    exhibitor.
  • Decision of ShowMan management is final and
    binding in all regards.
  • Payment to be made in favor of Showman

50
Thank You
For Details Contact Acharya Managing
Partner Mob 91 9999 300 201 acharya_at_showma
n.co.in Navneet Managing Partner Mob 91 9899
898 596 navneet_at_showman.co.in Druhin Head
SSIG Mob 91 9891 762 930 druhin_at_showman.
co.in Priyanka Account
Director Mob 91
9910962912

priyanka_at_showman.co.in ShowMan ShowMan
House 24/3, HauzKhas Village, New Delhi - 16. Ph
91 11 3294 1508, 91 11 3298 1508 www.showman.co.
in
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