Caribbean Winter League Baseball 200304

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Caribbean World Series 2005
Live! Mazatlan Mexico
12 Games February 1 6, 2005
New York Retail Consumer Promotion Sponsorship
Proposal
Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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Overview
Caribbean Winter League Baseball
When the Major League Baseball season draws to a
close and the winter has sets in, baseball fans
throughout the US and Latin America continue to
view and listen to their favorite sport and stars
from the Dominican Republic , Puerto Rico,
Mexico, and Venezuela. The tradition continues wi
th many of the Major League Baseball superstars
of Latino descent competing in warm weather
winter baseball. These teams are comprised of
players from their native countries competing
with other teams to be the Caribbean World Series
Champion. The Caribbean Winter League Baseball
has featured such players as Bernie Williams,
Roberto Alomar, Juan Gonzalez, Jose Lima, Neifi
Perez, Ramon Martinez, Vinny Castillo, Pedro
Durazo, and many other Major League stars deliver
a ray of sunshine into the homes of baseball fans
everywhere. Caribbean World Series The season
will culminate with Caribbean World Series
Baseball (CWS) championship tournament in
February of 2005 from Mazatlan Mexico. The
championship teams representing the Dominican
Republic, Puerto Rico , Mexico and Venezuela will
compete in a tournament of twelve games to decide
the Caribbean champion. The games will be played
in Mexico, February 2005. All championship
games will be broadcast live from Mexico on Fox
Sports en Español (National TV), Univision Radio
( WADO 1280 AM New York / WQBA 1140 AM Miami)
providing the perfect vehicles for marketers to
reach their desired target audience.
In February 2005, the CWS games will be
broadcasted from Mazatlan, Mexico.
We invite you to become a sponsor of the 2005
Caribbean World Series. To learn more about Carib
bean Baseball visit www.latinobaseball.com
Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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Caribbean World Series Live from Mazatlan, Mexico
December 2004 - February 2005
IN-STORE PROMOTIONAL CONCEPT RPI, a leader in spo
rts marketing communications has formulated a
successful turnkey integrated event marketing
multimedia program tied to the telecast of
Caribbean World Series. The program consists of
a promotional media campaign, sweepstakes
incentives, in-store merchandising extensions,
retail / trade incentive offers, community
events, and in-game advertising media.
The integrated media campaign will consist of TV,
radio, print, POS materials, and Internet
promotions. Each promotional and media element
of this program can be customized to meet the
unique marketing objective of the sponsor.
Listed below is a partial list of the promotional
and broadcast media partners
Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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Caribbean World Series Live from Mazatlan, Mexico
12 GAME SCHEDULE - February 1 - 6, 2005
Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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Broadcast Overview
Caribbean World Series Live from Mazatlan, Mexico

• 12 games to be played in Mazatlan, Mexico from
  February 1-6, 2005
  
• 2 games played daily. (See Schedule for times).
• The championship teams of Mexico, Puerto Rico,
  Dominican Republic and Venezuela will represent
  their countries in the CWS.
  
• The games will have a clean feed, up-linked via
  satellite for worldwide distribution.
  
• Games will be broadcast in Spanish on Fox Sports
  En Español
  
• Games will be broadcast in Spanish on radio in
  New York on Radio WADO 1280 AM and WQBA 1140 AM
  in Miami.
  
• The narrators have vast experience in
  broadcasting major sporting events such as the
  World Series, Super Bowl, and NBA Championships.
  
• Highlights available to all worldwide news
  services at no charge.
  
• The CWS will be supported in the U.S. with POS,
  retail promotions, consumer sweepstakes, tickets
  to live events, invitations to opening ceremonies
  and travel packages to Mexico.

Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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IN STORE VALUES
Caribbean World Series Live from Mazatlan, Mexico
Product Sponsorship Package

• December, 2004 - February, 2005
• Incremental
• Inclusion in participating store promotional
  sweepstakes circular ad
  
• In-store signage tied in with Caribbean Series
  sweeps promotion
  
• Inclusion in Promotional weekly print media
  Daily News, HOY
  
• Inclusion in Promotional Radio Spots
• Sell In/ Missionary orders to be solicited by
  Prosell Sales Team
  
• Store window banner POS placement at store
  level (Logo/product inclusion)

Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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Radio Broadcast Media
Caribbean World Series Live from Mazatlan, Mexico

• Caribbean World Series
• In-game Specific Media 12 Games / Feb. 1-6,
  2005
  
• Radio WADO 1280 AM NY 2 30 second spots per
  game (12 games 24 30 sec spots) 2 In-game
  LIVE Mentions per game (12 games 24 mentions)

Presented by R. Paniagua, Inc.
Contact Ralph Paniagua Ph212-679-6755ralph_at_rpan
iagua.net
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SPONSORSHIP SUMMARY

• Product Sponsorship Package
• In-store sweepstakes promotion
• Inclusion in a consumer sweepstakes program
• Incremental case movement at participating
  stores
  
• Logo inclusion and logo mention in promotional
  media
  
• Promotional Media (Logo Inclusion)
• Logo inclusion and logo mention on the
  following
  
• TV
• 80 30 sec TV spots on Cable TV
• Radio
• 80 60 sec Radio spots
• Print
• 4 1/2 page ads in HOY Spanish Newspaper
• P.O.S.
• Sweepstakes poster
• Caribbean World Series poster
• SPECIFIC MEDIA
• CARIBBEAN WORLD SERIES 2005 Feb. 1-6, 2005 / 12
  Games12 game Caribbean World Series schedule 2
  30 second spots per game (12 games 24 30 sec
  spots) 2 In-game mentions per game(12 games
  24 live mentions) BONUS (1 ) VIP trip for
  (2) guests to join the 40 winning store owners
  that will travel to the CWS including Airfare,
  Hotel Accommodations and tickets to the game

SPONSORSHIP COST 40,000 NET