The SubHub.com Guide to: Getting Free Traffic to Your Website

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The SubHub.com Guide toGetting Free Traffic to
YourWebsite
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What we will cover

• What is Search Engine Marketing?

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What we will cover

• What is Search Engine Marketing?
• Understanding How The Search Engines Find Your
  Website

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What we will cover

• What is Search Engine Marketing?
• Understanding How The Search Engines Find Your
  Website
• The 3 Simple Steps for Building Free Traffic

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What we will cover

• What is Search Engine Marketing?
• Understanding How The Search Engines Find Your
  Website
• The 3 Simple Steps for Building Free Traffic
• Tracking Your Search Engine Marketing Success

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What Is Search Engine Marketing?

• Strategies, tactics and activities undertaken to
  drive more traffic from the search engines to
  your website

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Ways to Market Your Website
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3
Online
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2
Offline
Free
Paid
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Focus on Free Online Marketing
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1
Online
4
2
Offline
Free
Paid
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Can Google Index Your Website?
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Can Google Index Your Website?
Type in Sitewww.YourDomainName.com
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Can Google Index Your Website?
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Reasons Your Site Cant be Indexed

• Navigation created with Javascript, image maps or
  Flash

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Reasons Your Site Cant be Indexed

• Navigation created with Javascript, image maps or
  Flash
• Content in frames

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Reasons Your Site Cant be Indexed

• Navigation created with Javascript, image maps or
  Flash
• Content in frames
• No Sitemap

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Reasons Your Site Cant be Indexed

• Navigation created with Javascript, image maps or
  Flash
• Content in frames
• No Sitemap

BUT.Be Careful about making changes that break
links (more about this later)
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Understanding How Search Engines Find Your Page
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Which Search Engines Are Important?
Google
Yahoo
MSN
AOL
Ask
Others gt3
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Repeat Keywords in In the domain name The
title The body text
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Repeat Keywords in In the domain name The
title The body text BUT. Google then has to
decide what order they should list the pages they
have found on the search results page
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How Does Google Rank Pages?
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How Does Google Rank Pages?
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How Does Google Rank Pages?
But We Do Know Some Important Facts
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Inbound Links
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Inbound Links
PageRank 6
PageRank 7
PageRank 7
PageRank 4
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Inbound Links
PageRank 6
Relevance of Linking Website
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Inbound Links
PageRank 6
Relevance of Linking Website
Anchor Text
Best Vegetarian Food 2007 You voted for the
best Vegan Restaurant in New York, and weve now
counted the votes and the results are in..
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Inbound Links
PageRank 6
Relevance of Linking Website
One way
Anchor Text
Reciprocal links vs One Way Link
Reciprocal
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Deep Searching
100 ?
Home Page
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Deep Searching
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Home Page
Category
Article
Article
Article
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The 3 Simple Steps for Generating Free Website
Traffic
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• STEP 1 Build List of Keyword

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• STEP 1 Build List of Keyword
• STEP 2 Create Quality Content

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• STEP 1 Build List of Keyword
• STEP 2 Create Quality Content
• STEP 3 Build Inbound Links

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STEP 1- Build List of Keywords
What words will people type into the search
engines to find your website
start a membership website
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STEP 1- Build List of Keywords
start a membership website
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STEP 1- Build List of Keywords
start a membership website
Keyword List Membership website Subscription
website Make money from online content Make money
from online advertising Make money from
blogging Start an online magazine Start an online
journal etc.
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STEP 2 Create Quality Content
Category Publish for Profit
Article
Article
Article
Article
Make Money from Online Content
How to start a Subscription website
Start an Online Magazine
How to start a Membership website
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STEP 2 Create Quality Content
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STEP 3 Build Inbounds Link

• Good content attracts inbound links
• .. but it can be slow

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STEP 3 Build Inbounds Link

• Link Baiting

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STEP 3 Build Inbounds Link

• Link Baiting
• Say something controversial

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STEP 3 Build Inbounds Link

• Link Baiting
• Say something controversial
• Provide unique exclusive information

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STEP 3 Build Inbounds Link

• Link Baiting
• Say something controversial
• Provide unique exclusive information
• Provide something valuable for free e.g. an
  ebook, searchable directory, etc

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STEP 3 Build Inbounds Link

• Link Baiting
• Say something controversial
• Provide unique exclusive information
• Provide something valuable for free e.g. an
  ebook, searchable directory, etc
• Add a useful tool to your website e.g. cheap
  flight finder on a travel site

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STEP 3 Build Inbounds Link

• Link Baiting
• Say something controversial
• Provide unique exclusive information
• Provide something valuable for free e.g. an
  ebook, searchable directory, etc
• Add a useful tool to your website e.g. cheap
  flight finder on a travel site
• Remember the internet never forgets, so dont do
  anything you will regret later

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STEP 3 Build Inbounds Link

• Add Your Inbound Link to Other Websites

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STEP 3 Build Inbounds Link

• Add Your Inbound Link to Other Websites
• Forums

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STEP 3 Build Inbounds Link

• Add Your Inbound Link to Other Websites
• Forums
• Directories

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STEP 3 Build Inbounds Link

• Add Your Inbound Link to Other Websites
• Forums
• Directories
• Social networking websites

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STEP 3 Build Inbounds Link

• Add Your Inbound Link to Other Websites
• Forums
• Directories
• Social networking websites
• Article submission sites e.g. SubmitYourArticle.co
  m

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STEP 3 Build Inbounds Link

• Add Your Inbound Link to Other Websites
• Forums
• Directories
• Social networking websites
• Article submission sites e.g. SubmitYourArticle.co
  m
• Expert sites e.g. HubPages.com, Squidoo.com, etc

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Tracking Your Search Engine Marketing Success
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How Many Inbound Links Does Your Site Have?
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How Many Inbound Links Does Your Site Have?
Linkwww.YourDomainName.com
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How Many Inbound Links Does Your Site Have?
Linkwww.YourDomainName.com
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Summary of Important Information
www.popuri.us
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Summary of Important Information
www.popuri.us
http//www.YourDomainName.com
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Summary of Important Information
www.popuri.us
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Who is Visiting Your Website?
www.google.com/analytics
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Summary

• Good Quality Content
• Inbound Links

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