The Next Level of Internet Marketing

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The Next Level of Internet Marketing

• Prudential California RealtyTraining Presentation

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Todays Agenda

• The Power of the Internet
• Internet Marketing Systems
• Search Engine Marketing 101
• What is Social Media?
• Convert More Customers
• Analytics
• Break Through Packages

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Information Overload

• Easy to get overwhelmed online today
• We are conditioned to be fearful of what we dont
  know
• We tend to stay in our comfort zones
• Time to overcome and break through

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The Power of the Internet

• 8 billion pages in Googles index
• Humble beginnings 5 to 50
• 90s boom
• Nowback to its roots
• Web 2.0

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Project Based Website vs. IMS

• Internet Marketing System
• Continuous process designed to maximize results
• Web solution is an asset with consistent income
• Utilizes variety of powerful marketing tools

• Project Based Website
• 1- 6 months then you are on your own
• Website becomes an expense
• Does little if any marketing

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Landing Page Strategy (IMS)

• Shopping for a digital camera
• Give users what they want and they will buy from
  you
• Design layout critical
• Follows Web 2.0 principles of simplicity
• Gives your marketing a clear destination

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The Power of the Internet
Search Engine Marketing 101Understanding SEO

• A series of strategies to improve ranking
• Googles algorithm
• Simple, but complicated
• Blackjack

• Googles index stands at over 8 billion pages
• 90s boom, Millennium bust
• Web 2.0

• Internet Marketing (IM) is the process of
  growing and promoting an organization using
  online media
• -Wikipedia

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How Search Engines See Your Site
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Search Engine Results
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Search Engine Marketing 101Fundamentals

• Optimizing pages vs. websites
• Moving Target
• Content links
• Not just about keywords
• On page vs. off page

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Search Engine Marketing 101 Pay per click (PPC)

• Pay when a user clicks on an ad to visit your
  website
• Advertisers bid on keywords their target market
  will use as search terms
• A user types a keyword matching the your keyword
  list your ad is shown

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What Is Social Media

• Social media is an umbrella term that defines the
  various activities that integrate technology,
  social interaction, and the construction of
  words, pictures,
• videos and audio.
• - Wikipedia, July, 2008

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What Is Social Media

• social media is basically a conversation

socialmedia
hi
whats up?
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What Is Social Media

• social media is also your online reputation

Love her!
socialmedia
He said what?
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Social Media Networks
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Social Media Site TrendsFacebook vs. Myspace vs.
YouTube

• aa

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Video 2.0 proudly presents
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YouTube in 2007 Consumed As Much Bandwidth As
The Entire Internet in 2000
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More than 1 in 8 viewers make a purchase after
watching a video ad online
eMarketer
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YouTubing The Search Engines

• Often on the first page
• Often in the top positions
• Can be indexed and ranked within an hour of
  submission

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Facebook

• More than 175 million active users
• Facebook is the most-trafficked social media site
  (comScore)
• Facebook is the 4th most-trafficked website in
  the world (comScore)
• No. 1 photo sharing application on the Web
  (comScore)

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Facebook Ads

• Run ads that show on peoples profile
• Can target on age, sex, married, engaged,
  political slant!
• Can even target interests based on words in their
  profile!
• Google doesnt give demographic targeting like
  this

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Facebook
Hi from Janice, click to speak with me now
I had engaged on my Facebook profile so what
kind of ads do you think keep popping up?

• What kind of ads would show up for a male who is
  not engaged or married?

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Social Bookmarkingproudly presents
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How You Can Benefit fromSocial Booking Sites

• Social Bookmarking sites get indexed quickly
• People tend to share, comment, and bookmark your
  site
• You receive high quality incoming links to your
  sites
• 4. If your site is on the front page of a
  Social Bookmarking site, be prepared for the
  traffic that is going to be sent your way!

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Blogging
Building online communities
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Why Search Engines Love Blogs

• fresh content
• links, links and more links
• search engines find it easy to crawl blog pages
• you are able to tell the search engines when an
  update has been made on your blog
• promotes visitors to leave comments and links
  which search engines love

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Real Estate BlogsSelling Using Online Communities

• Connect
• homeowners to their neighbors
• buyers to prospective neighborhoodsFurther
  establish yourself as area expert

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• Microblog
• Worlds biggest chat room
• Simple, easy to use

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LinkedInBusiness Networking Referrals
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Who Is Using Social Media?

• The average person spends 2.5 hours a day on
  social media

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• Goal 1 million members
• Current 3.1 million members

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But Social Media Is Not An illusion
Its Real
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7 out of 10
Video Sharing Site
Video Sharing Site
User Generated Content
Video Sharing Site
Social Networking Site
Video Sharing Site
Social Networking SIte
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SEO SMO Work Together
Hello. Im SEO.
And Im SMO.
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SEOSMO Results
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Conversion Tools

• Improve conversion rate
• Engage your audience
• Build relationships
• Interact with visitors on a new level

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Click-to-call

• This technology gives the user an instant
  connection to our clients through website,
  emails, and banner ads

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WSI Live Chat

• Ask the Expert
• Safe distance
• Real time visitor data

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Chat Window
Invite to Chat Graphic
Invite to Chat Window

• Live Chat

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Video Hot Shots

• An online prospect is 20 more likely to buy if a
  conversion tool is used
• Convert more traffic into business
• Bring the personal touch of sales to the
  impersonal world of internet sales
•  

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• Customers are greeted by a video character that
  welcomes them to the site and instructs them how
  to use it

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Email Marketing

• Still the best conversion rate
• Give people info they want, they will read
• Send on Tuesdays Wednesdays
• Muscle memory

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Keep Clients Engaged

• Allows you to maintain good relationships with
  your existing clients
• Ensures that clients visit your website
  frequently
• Segment list appropriately

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Tracking Your ProgressWeb Metrics Analytics

• Success comes from trying, testing and measuring
• This allows us to determine what is working and
  what is not
• WSI is proactive in sharing these analytic
  reports with you

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The Goal?A Marketing Symphony
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Am I Ready to Break Through?

• Focused on Growth
• Focused on Sales
• Long Term Vision
• Target Market

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Break Through Packages

• Symphony of marketing strategies to
• Advance your business
• Expand your online brand
• Close more deals
• 3 packages available
• Can be customized

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Thank You

• For a copy of this presentation visit
• http//www.wsiglobalsolutions.com
• Click on Prudential Agent CenterNancy Amorteguy
• nancy_at_wsiglobalsolutions.com
• Sam Benner
• sam_at_wsiglobalsolutions.com