Technology survey: LBS Use Among the Top 1000 Canadian Companies

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Technology surveyLBS Use Among the Top 1000
Canadian Companies
Claude Caron, Ph.D. Pierre Desjardins,
M.Sc. Martin Plante, M.Sc. Daniel
Chamberland-Tremblay, Ph.D. Candidate
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Plan

• Research Context
• Survey Highlights
• Conclusion

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Plan

• Research Context
• Survey Highlights
• Conclusion

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Location-based services
LBS provide the ability to find the geographical
location of a mobile device and then provide
services based on that location  (OpenLS)
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Location-based services

• Wireless
• Location
• Added-value service

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Research Context

• Research Goal
• Determine the importance of LBS use
• in different application contexts in Canada
• Detailed Objectives
• Focus on the most important Canadian
  organizations
• Determine which LBS technologies are currently
  used by these organizations
• Understand the relevance of current geospatial
  data for LBS applications

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Research Context

• Theoretical Sample
• Target Top 1000 of Canadian enterprises based on
  revenues (C.F. Globe and Mail)
• Effective Sample
• 867 enterprises have received a questionnaire
• 71 questionnaires have been completed
• 8.3  of respondents is an acceptable response
  rate for this type of survey

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Sector of Activities of Respondents
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Functional Sector of Activity of Respondents
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Number of Employees in the Company
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Functional Number of Employees in the Company
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Plan

• Research Context
• Survey Highlights
• Conclusion

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Importance of New IT
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Profile of Respondents
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Rate Use Rate of GIS and GPS
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Locating Clients, Competitors and Suppliers
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Rate Use of Real Time Location
Vehicles
Employees and Equipments
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Rate Use of Wireless and Mobile Communication
Devices
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Perceived Resistance toReal Time Location by
Employees

• Privacy concerns
• Loss of trust
• Unionized environment

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Rate Use of Geospatial Data
Federal Government
Provincial Government
Private companies
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Cross-Tabulation Analysis Highlights

• Primary Sector
• Use GIS and GPS
• Track vehicles in real time
• Manufacturing Sector
• Low interest in information technologies
• Low use of GIS
• Service Sector
• High interest in information technologies
• Low use of GIS, GPS, and real-time tracking

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Cross-Tabulation Analysis Highlights

• Companies using geospatial data tend to acquire
  it from different sources
• federal government
• provincial government
• private companies

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Main Incentives for Using Geospatial Data

• Data Tailored to Business Needs
• Better Knowledge of Geospatial Data Offers
• Regular Updates of the Data

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Plan

• Research Context
• Survey Highlights
• Conclusion

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Global Scene

• The growth of the LBS market
  has been predicted for many
  years
• However, LBS use is still marginal among Canadian
  businesses

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LBS Resources

• LBS can benefit from
  certain existing
  technologies wireless
  networks, cellular phones, etc.
• However, other resources still lack adoption
  GIS, GPS, RFID, geospatial data

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Location

• Locating clients,competitors andsuppliers
  appears important to organizations
• Impediments
• Effectively, little geospatial resources are
  deployed to support this objective
• Managers perceive potential resistance to
  real-time location from employees

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