1.03 Identify significant people and events in the history of the sports and entertainment marketing

1

• 1.03 Identify significant people and events in
  the history of the sports and entertainment
  marketing industry.

2
P.T. Barnum

• Developed the Barnum and Bailey Circus promoting
  it as The Greatest Show on Earth.
  
• Earliest US millionaires
• Had a New York newspaper run his obituary in
  advance so that he could read it himself. He
  passed away two weeks later.

3
Walt Disney

• Created Mickey Mouse in Steamboat Willie which
  was the first fully synchronized cartoon. Disney
  was the voice of Mickey formerly known as
  Mortimer Mouse. His wife suggested he change the
  name to Mickey Mouse.
• Produced the first feature-length cartoon Snow
  White.

4
Walt Disney continued . . .

• Opened Disneyland in Anaheim, California in
  1955.
  
• Developed Disney World in Orlando, Florida in
  1971. (First of the four parks.)
  
• Developed the Experimental Prototype Community
  of Tomorrow (EPCOT)
  
• Died prior to seeing any of his plans completed.
• Upon his death, his empire worth over 100
  million.

5
Charlie Chaplin

• Slap-stick comedy
• Widely recognized movie stars
• Character wore
• Baggy pants
• Tight coat
• Large shoes on the wrong feet
• Black derby hat
• Turned film comedy into an art form
• 1915, signed with Essanay for 1,250/week to make
  14 films

6
Lucille Ball

• Actor, musician, comedian, model, producer
• Emmy awards
• 1952 Best Comedienne
• 1955 Best Actress in a Continuing Performance, I
  Love Lucy
  
• 1967 1968 Outstanding Lead Actress in Comedy
  Series, I Love Lucy

7
Lucille Ball continued . . .

• One of televisions first leading ladies
• The man served as supporting role
• Helped to advance career of many Latino
  performers
  
• Husband Desi Arnez, Cuban bandleader

8
Steven Spielberg

• Director and producer
• Films include
• Jurassic Park I-III
• Men in Black I II
• Shrek
• Schindlers List
• E.T., The Extra-Terrestrial
• Jaws
• The Color Purple

9
Steven Spielberg continued . . .

• Commercial tie-in
• Reeses Pieces in E.T., The Extra-Terrestrial

10
Louis Armstrong

• Revolutionized jazz
• Put the soloist to the front of the band,
  emphasizing talent
  
• Played the cornet and trumpet, sang and led the
  band
  
• Wrote Hello Dolly and What a Wonderful Life

11
The Beatles

• Included George Harrison, John Lennon, Paul
  McCartney, and Ringo Starr (Richard Starkey)
  
• Early members included Stuart Sutcliffe and
  Peter Best
  
• Created first concept album, Sgt. Peppers Lonely
  Hearts Club Band
  
• 1970, band split
• 1980, Lennon murdered

12
Elvis Presley

• Sold over 1 billion records worldwide
• 131 different albums/singles to achieve gold,
  platinum or multi-platinum status

13
Elvis Presley continued . . .

• Revolutionized television performances
• On the Ed Sullivan show record-breaking, hip
  shaking, scandal making performance
  
• Caused a nation-wide scandal
• Many advertisers reconsidered their support of
  Presley
  
• Pioneered rock and roll
• Actor movies included Blue Hawaii, Jailhouse
  Rock, and King Creole

14
Oprah Winfrey

• Baltimore Talk show, People Are Talking
• Chicago Morning talk show, A.M. Chicago
• 1986 launched the Oprah Winfrey Show
• Grossed 125 million by end of first year

15
Oprah Winfrey continued . . .

• Production company Harpo Productions
• Oprah spelled backwards
• Privately syndicating her show allowed her to
  make more money
  
• Oprah Book Club
• 1999 Oxygen channel
• Magazine O The Oprah Magazine

16
Pioneers in the Sports Marketing Industry
17
Michael Jordan

• Greatest player ever to play basketball
• Nike and NBA marketed him as Air Jordan
• Minor league baseball with Birmingham Barons, the
  Double A affiliate of Chicago White Sox

18
Michael Jordan continued . . .

• Movie Space Jam
• President of Basketball Operations for the
  Washington Wizards
  
• Endorses products including
• Nike
• Gatorade
• Sara Lee Corporations Hanes brand clothier
• Rayovac
• Chevrolet

19
Mildred Babe Didrickson Zaharias

• Greatest female athlete of all time
• Female Athlete of the Year six times

20
Mildred Babe Didrickson Zaharias continued . . .

• Sports included
• Basketball, track, golf, baseball, tennis,
  swimming, diving, boxing, volleyball, handball,
  bowling, billiards, skating, cycling
  
• First female athlete to sign an endorsement
  contract
  
• Wilson Sporting Goods
• 100,000

21
William (Bill) H.G. France Sr.

• Founded National Association of Stock Car Auto
  Racing (NASCAR)
  
• Founded International Speedway Corporation (ISC)
  owns and/or operates
  
• Daytona International Speedway
• Talladega Superspeedway

22
William (Bill) H.G. France Sr.continued . . .

• Michigan International Speedway
• California Speedway
• Homestead-Miami Speedway
• Phoenix International Raceway
• Richmond International Raceway
• Darlington Raceway
• North Carolina Speedway
• Kansas Speedway

23
Jack Jackie Roosevelt Robinson

• First student to letter in four sports at UCLA
• Baseball
• Basketball
• Football
• Track field
• Professional football for Los Angeles Bulldogs

24
Jack Jackie Roosevelt Robinson continued . . .

• Broke Major League Baseball color barrier
  offered contract to play for the Brooklyn
  Dodgers
  
• Won National League batting title and Most
  Valuable Player awards
  
• Former President of Chock Full ONuts
  restaurant and coffee company

25
Jackie Joyner-Kersee

• Basketball scholarship at UCLA
• Cover of Sports Illustrated labeled Super
  Woman
  
• First female to be named The Sporting News Man of
  the Year

26
George Babe Herman Ruth Jr.

• Baseballs first great slugger
• Called Bambino The Sultan of Swat
• Babe came from Jack Dunn, former manager of the
  Baltimore Orioles
  
• Orioles sold his contract to the Boston Red Sox
  and then sold to the New York Yankees

27
George Babe Herman Ruth Jr.continued . . .

• Yankee Stadium is considered The House that Ruth
  Built
  
• Associated Press Athlete of the Century
• Member of ESPNs Sport Century/Athletes of the
  Century
  
• Voted Greatest Baseball player of all-time by the
  Sporting News

28
Cassius Clay

• Self-promoted as I am the Greatest!
• Won Gold Medal Olympics Light Heavyweight
  division
  
• Defeated Sonny Liston to become the World
  Heavyweight Champion

29
Cassius Clay continued . . .

• Joined Nation of Islam changed name to Muhammed
  Ali
  
• Refused to join the Army. Was stripped of boxing
  title and license. The Supreme Court reversed
  the conviction.
  
• Rumble in the Jungle in Kinshasa, Zaire
  defeated George Foreman to regain the World
  Heavyweight Championship.
  
• Thrilla in Manilla defeated Joe Frazier
• Lit the torch at Olympic Summer Games in Atlanta,
  GA
  

30
Max Muhleman

• Founded Muhleman Marketing Inc. in Charlotte
• Clients include Anheuser-Busch, Coca-Cola, and
  DuPont
  
• Created permanent seat license
• Helped Charlotte to acquire the Charlotte Hornets
  and the Carolina Panthers

31
Vince McMahon

• Born Pinehurst, NC
• Graduated from East Carolina University
• 1982 purchased Capitol Wrestling from father,
  later called World Wrestling Federation
  
• Called professional wrestling sports
  entertainment
  
• Battled World Wildlife Fund to keep WWF. Courts
  ruled against the World Wrestling Federation.
  
• Changed name to World Wrestling Entertainment
  (WWE)
  

32
Examine the Evolution of Sports and Entertainment
Marketing
33
Sports Marketing

• 1858 Fans paid to attend a baseball game
  between two teams in the New York City area at
  Fashion Rack Course in Queens.
  
• 1906 National Collegiate Athletic Association
  (NCAA) was officially formed to govern collegiate
  athletics.
  
• 1934 Lou Gehrig appeared on a Wheaties box.

34
Sports Marketing

• 1943 All-American Girls Professional Baseball
  League was formed due to many Major League
  Baseball players serving in WWII.
  
• 1949 Wilson Sporting Goods signed golfer Babe
  Didrickson Zaharias to an endorsement contract
  for 100,000 per year.

35
Sports Marketing

• 1964 Phil Knight opens Blue Ribbon Sports. In
  1972, the name is changed to Nike.
  
• 1972 Title IX is enacted, mandating equal
  access to educational opportunities for men and
  women.
  
• 1973 Rich Foods pays 60,000/year for the
  naming rights to the Buffalo Bills football
  stadium.

36
Sports Marketing

• 1980 The US boycotts the Summer Olympics in
  Moscow.
  
• 1984 The Olympics becomes commercialized.
  Peter Ueberoth helps to make the Olympics
  profitable.
  
• 1996 Olympic Park in Atlanta, GA is bombed.

37
Entertainment Marketing

• 1550-1700 Introduction of outdoor entertainment
  including bowling, primitive amusement rides,
  music and dancing.
  
• 1919 Development of recording of sound on
  motion picture film.
  
• 1920 First commercial radio stations with
  regularly scheduled broadcasts.

38
Entertainment Marketing

• 1926 RCA established the National Broadcasting
  Company (NBC)
  
• 1927 Farnsworth transmits first electronic
  television picture receives patent.
  
• 1927 The Columbia Broadcasting System (CBS) is
  founded.

39
Entertainment Marketing

• 1929 The Stock Market Crash leads to the Great
  Depression closing nearly three-fourths of
  amusement parks.
  
• 1939 First television is sold.
• 1948 Televisions are in over one million
  homes.
  
• 1951 Color television is introduced.

40
Entertainment Marketing

• 1955 Disneyland in Anaheim, California opens
  costing 17 million to build.
  
• 3.8 million visitors come the first year
• 1960 Over 100 million television sets are in
  homes around the world.
  
• 1961 Six Flags opens in Texas
• First regional theme park

41
Entertainment Marketing

• 1971 The Magic Kingdom in Walt Disney World in
  Orlando, Florida opens costing 375 million the
  build
  
• 1980 CNN, the first all news network, is
  launched by Turner Cable Network
  
• 1980 Prince Charles and Diana Spencer are
  married on international television

42
Entertainment Marketing

• 1981 First IBM Personal Computers are available
  for retail sales
  
• 1981 MTV debuts
• 1982 Michael Jacksons Thriller sells 20
  million albums
  
• Largest selling record ever
• 1983 First compact disc is released

43
Entertainment Marketing

• 1985 Nintendo home entertainment system is
  introduced
  
• 1989 Time and Warner merge to become Time
  Warner Inc.
  
• 1995 First television program delivered via the
  Internet (webcast)
  
• 1997 Princess Diana is killed in an automobile
  accident