A DFW media campaign designed to raise awareness of the dangers and legal ramifications of providing

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(No Transcript)
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• A DFW media campaign designed to raise awareness
  of the dangers and legal ramifications of
  providing alcohol to minors.
• This multi-organizational collaborative campaign
  has three main components
• Media
• Information Dissemination/Campaign Materials
• Law Enforcement

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• IMPACT Grand Prairie
• IMPACT Corsicana
• IMPACT Dallas
• Tarrant County Challenge Coalition
• Alliance on Underage Drinking
• STAR Council Community Coalitions
• Texas Alcoholic Beverage Commission

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• Ran five weeks beginning the last week of March
  and ending the last week of April
• March 27 Press Conference in Dallas

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• Educate adults on consequences of supplying
  alcohol to minors
• Advertise TABC 800 number to report social hosts
• Increase monitoring of teen house parties during
  prominent weekends

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• Press Packet
• www.thosewhohost.org
• Stickers
• Car Magnets
• Posters
• Billboards

• Press Packet
• www.thosewhohost.org
• Fact Cards
• Stickers
• Car Magnets
• Posters
• Billboards

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• Location Dallas Police Department
• Speakers Mayor of Dallas State Representative
  Kirk England Mayor of Grand Prairie Texas PTA
  Kyle Ward TABC Joel Moreno Regan, Youth
  Advocate Dr. Robert Simonson.
• Success More than 50 community citizens attended
  and more than a dozen media outlets!

• Press Packet
• www.thosewhohost.org
• Stickers
• Car Magnets
• Posters
• Billboards

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• TV Stations KAND (Corsicana), KDFW (Fox), KTVT
  (CBS), KXAS (NBC), WB33, WFAA (ABC), Comcast
  Cable in Grand Prairie, Charter Cable in Dallas
• Radio Stations 94.5 FM, KRLD NewsRadio 1080,
  WBAP News/Talk 820, KAND Radio (Corsicana)
• Print Dallas Morning News, Corsicana Daily Sun,
  Leadership to Keep Children Alcohol Free
  (Corsicanas Press Conference)

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Grand Prairie Strategies

• Alcohol impact panel at local college
• Three 30-sheet billboards
• Bulletin in city water bills
• Car magnets on city vehicles
• City of Grand Prairie proclamation
• Conveyer belt dividers poster displays at local
  grocery stores
• Mailing to churches
• Speakers bureau presentations at with civic
  groups and PTA
• Radio public service announcements
• Shoulder Tap survey and Party Patrol
• Stickers on top of pizza boxes

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• Press conference
• Attended by more than 40 people, including
  representatives from local, state and county law
  enforcement faith-based organizations
  prevention providers local and county
  government Corsicana ISD and the Texas state
  legislature
• Event featured on front page of the Corsicana
  Daily Sun and on KAND TV

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• Advertisement in 2 local newspapers
• CISD-sponsored Bulletin Billboard
• Law enforcement and judicial luncheon (featured
  on front page of the Corsicana Daily Sun and on
  KAND TV)
• Meetings with civic groups and Ministerial
  Alliance
• Op-ed, letter to the editor in local newspaper
• Presentation at local high school
• Radio public service announcements

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• Three 8-sheet bulletin billboards
• Mailing to Dallas Housing Authority residents
• Meetings with Resident Councils and local Police
• Presentations at local schools
• Radio public service announcements and media
  interviews
• Outreach at Dallas Methodist Medical Center and
  Parkland