Advertisements

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Persuasive Writing

• Advertisements
• Realised by 3C
• IC Sarnico
• A.S. 2008/09
• English teacher Arcangeli Laura

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Advertisements are persuasive writing.

• Their purpose is to sell a product or a service.
• They use positive language.

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They try to make you believe that their product
will make you
More comfortable
Slimmer

• Happier

• Healthier

Successful
More fashionable
More beautiful
More intelligent
Less stressed
The envy of all their friends!
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They use positive language like
The Best
Number One
Special Offer
Fun
Genuine
Free!
Cool
Latest Fashion
Exclusive
Smart
The Total Experience
Guaranteed Result
Cheaper
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They promise

• To solve all your problems
• To change your life for the better.

They make you feel that you cant live without
it.
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How do they attract your attention ?

• They focus on the positive and ignore the
  negative.
• They use a language full of adjectives and
  adverbs.
• They start sentences with the imperative.
• They ask rhetorical questions.
• They use memorable images and slogans.
• Their purpose is to convince you to buy their
  product.

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Writing Slogans 

• Write a short, catchy slogan to help advertise
  the following new products
• Choco bubble (chocolate bar)
• Stay Young Cream (face cream)
• Cosy feet Lounger (comfy chair)
• No-More-Dustbuster (vacuum cleaner)
• Whizzoboard (skateboard)

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• Remember
• your slogan must be memorable and to the point.
• you want to make the public feel as though they
  really need to buy your product!

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These are our advertisements
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