Writing a Business Plan

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Writing a Business Plan

• Stephen LawrenceFrank Moyes
• Graduate School of Business
• University of Colorado

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Writing a Business Plan

• Hard, long work
• Frustrating
• Puzzle pieces keep changing shape
• Synthesis vs. Analysis creative

• Ultimately, very rewarding
• Put your education together
• Excellent resume item
• Satisfying

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Ideas vs. Opportunities
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Ideas vs. Opportunities

• What makes a good opportunity?
• Opportunities
• Attractive
• Durable
• Timely
• Adds value
• Scale and scope

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A great business idea! ()
?
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Consider

• Technical feasibility
• Market acceptance
• Competition
• Resources required
• Experience of management team
• Market growth
• Et cetera

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Your ideas
opportunities
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How to write a plan?
Linear Model
Done?
Mktg
Ops
Develop
Iterative Model
Business Plan
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Elements of a Successful Business Plan

• Executive Summary
• Company Overview
• Industry and Marketplace Analysis
• Marketing Plan
• Operations Plan
• Management

• Financial Summary
• Offering
• Appendices
• 5-yr PL
• 5-yr Balance Sheet
• 5-yr Cash Flow
• 1-yr monthly CF
• Other support docs

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Iterative ApproachTwelve Steps Twelve Weeks

1. Revenues Expenses
2. Financials
3. Funding
4. Valuation and Offer
5. Publish your Plan
6. Present your Plan

1. Assess Concept
2. Industry Analysis
3. Marketing Plan
4. Operations Plan
5. Development Plan
6. Build Strategy

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Business Plan Templates

• We will all use the same business plan outline
  and organization
• MS Word templates available on BPlan web site
• MS Excel financial spreadsheets available on
  course website

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Step One Assess Concept

• Quick feasibility study
• Bring all members of team up to speed
• Review critical plan components
• Identify missing information / research
• Complete all parts of Step One
• Turn in handwritten copy next week