CREATING YOUR UNIQUE IDENTITY

1
CREATING YOUR UNIQUE IDENTITY

• MICHAEL W. PICZAK
• JANUARY 2004

2
WHY?

• SO THAT YOU STAND OUT IN THE MARKETPLACE
• A SENSE THAT YOU HAVE CREATED SOMETHING
  WORTHWHILE
• PROVIDING A FLAG AROUND WHICH TO RALLY
• COMES TO REPRESENT WHAT YOU STAND FOR
• CORPORATE PRIDE

3
WITH WHAT DEVICES?

• UNIQUE PRODUCT/SERVICE FEATURES
• IMPORTANT BUYER BENEFITS
• BUSINESS NAME
• YOUR TAG LINE
• KEY WORDS IN MARKETING MATERIALS
• COLOURS
• LOGO
• IMAGES THAT ALWAYS APPEAR
• DÉCOR
• STYLE OF CLOTHING WORN BY EMPLOYEES
• MERCHANDISING/DISPLAYS/PRESENTATION MATERIALS

4
BLATANT?
5
CLOSE RESEMBLANCE?
6
WHO WILL YOU GET A LETTER FROM?

• WRAPTORS RESTAURANT
• OLYMPIC RESTAURANT
• PETER PAN RESTAURANT
• BLOOMINGDALES RESTAURANT
• LEAFS RESTAURANT
• EXCEL TRUCKING, LAWN FURNITURE, GUM, CAR,
  SOFTWARE, GOLF CLUB, CARE,
• 8-Eleven