PRELIMINARY PROPOSAL PRESENTATION

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PRELIMINARY PROPOSAL PRESENTATION

• FIFA WORLD CUP GERMANY 2006

WORLD CUP SOCCER FINALS COVERAGE BROADCASTING
SEPTEMBER 19, 2005 - MIAMI, USA
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History Facts
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Introduction
FIFA WORLD CUP SOCCER FINALS

• Once every 4 years the World Cup Soccer Finals
  take place.
• 300 countries compete geographically among five
  continents America, Europe, Africa, Asia,
  Australia-Oceania. Only 32 teams qualify.
• On December 9th, 2005 the directed DRAW will
  take place in Leipzig (Germany) to determine the
  different groups in the tournament.
• From June 9th to July 9th, 2006 the Finals will
  be played with 64 matches in 12 cities from
  Germany.

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Previous tournaments
FIFA WORLD CUP SOCCER FINALS EDITIONS
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gERmany 2006

• CITIES INVOLVED
• Berlin
• Dortmund
• Frankfurt
• Gelsenkirchen
• Hamburg
• Hanover
• Kaiserslautam
• Cologne
• Leipzig
• Munich
• Nuremberg
• Stuttgart

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exposure facts
1 WORLDS SPORT EVENT

• 28.1 billion TV viewers in 213 countries (last
  edition 2002 FIFA World Cup Korea/Japan).
• 2.7 million spectators attended the 64 matches.
• 2 billion page views on FIFAworldcup.com
• 240 million soccer players worldwide.
• Most effective global marketing platform offering
  unmatched brand exposure to companies present.

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FIFA OFFICIAL SPONSORS

• ADIDAS
• ANHEUSER-BUSH
• AVAYA
• COCA-COLA
• CONTINENTAL AG
• DEUTSCHE
• TELEKOM AG
• EMIRATES AIRLINES

• FUJIFILM
• GILLETTE
• HYUNDAI
• MASTERCARD
• MCDONALDS
• PHILLIPS
• TOSHIBA
• YAHOO!

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Coverage Content
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COVERAGE CONTENT (1)
MAIN COVERAGE

• Rights-free Non-Match Coverage - XDBN will be
  covering and broadcasting everything happening
  before and during the World Cup Soccer Finals in
  Germany 2006.
• DRAW (Dec 9th 2005) - XDBN will cover this event
  from Leipzig (Germany), and will develop several
  materials related to the World Cup, also to be
  broadcasted.
• FINALS (Jun 9th- Jul 9th 2006) - XDBN will
  develop a high quality and unique programming,
  supported by a team of World Cups experienced
  technical and talented professionals.

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COVERAGE CONTENT (2)
CONTENT BROAD DESCRIPTION

• Multilingual Programming - XDBN has the capacity
  to customize programming language according to
  clients and main sponsors target audience.
• Live Coverage - XDBN team will cover live events
  such as press conferences, interviews, training
  and important developments happening on the spot.
• Main Programs - XDBN will have two main programs
  dedicated to provide news, expert comments,
  exclusive interviews, special videos, among other
  unique and exciting quality material.
• Special Programs - XDBN will present a
  reality-fan-show following a FAN and his
  time-life experience on attending Germany 2006.

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COVERAGE CONTENT (3)
XDBN DEVELOPMENT ORGANIZATION

• Staff Distribution - XDBN technical and talent
  groups (reporters, celebrity reporters) will
  develop the programming and coverage depending on
  the Latin American teams, locations and matches.
• Local Operation - XDBN will maintain a Local
  Operation Center in a main city (depending on
  team distribution, international press and media
  center locations) to supervise and control all
  local activities and content production.
• Headquarters - XDBN team in Germany will report
  to the headquarters in Miami. The content will
  be sent with satellite and IP technologies to
  Miami, and then distributed worldwide.

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Coverage Audience Potential
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UNMATCHED GLOBAL REACH
WORLD CUP FINALS GLOBAL COVERAGE

• 32 National Teams will be playing at the World
  Cup, representing a direct audience of several
  hundreds million TV viewers, that follow with
  passion, every game their national team plays.
• However, practically the entire world, follows
  with heartfelt interest, the development of the
  World Cup, and as the tournament advances, the
  expectations and viewing rates increase, to an
  unmatched level of audience, that reaches
  billions of people.
• XDBN coverage will be distributed worldwide
  reaching the entire world, but certainly, it will
  include a special coverage of the Americas
  National Teams.

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QUALIFIED AMERICAS NATIONAL TEAMS POTENTIAL
COVERAGE
At least 27 million households in the Americas
Americas Region TV Viewers Potential -
Households (Qualified National Teams)
Not yet qualified but with high probability.
Included for estimates.
Source XDBN Analysis with data from FIFA SRC
TV Household estimates.
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QUALIFIED AMERICAS NATIONAL TEAMS POTENTIAL
COVERAGE
At least 75 million men viewers in the Americas
Americas Region TV Viewers Potential - MEN / AGE
GROUPS (Qualified National Teams)
Not yet qualified but with high probability.
Included for estimates.
Source XBDN Analysis with data from FIFA SRC
Population estimates.
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Coverage Partners Sponsors
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POTENTIAL CLIENTS
COVERAGE CLIENTS

• Principal clients are television channels and
  networks reaching audiences from the US Hispanic,
  Latin America, and Spain.
• 24hr cable and satellite services companies
  looking for World Cup information, developments
  and video material will be also targeted.
• Portuguese service will be specially produced to
  reach Brazils and Portugals audiences.
• XDBN staff includes talent/interviewers, fluent
  in English and German besides Spanish.

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SPONSOR PLAN
DIFFERENT SPONSORSHIP OPTIONS

• Co-Production The Sponsor becomes a production
  partner covers the production XDBN produces
  all the service and both parts share advertising
  and services sales net receipts.
• Traditional Sponsorship The Sponsor pays an
  amount for brand introduction, logo display
  and/or product placement (certain restrictions
  apply).
• Program Presented By The Sponsor pays only to
  promote its brand, in a single program, or block
  of programming.

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CONTACT US
FOR FURTHER INFORMATION PLEASE CONTACT TONY
TIRADO 1.305.546.6046 tonytiradott_at_oal.com tony_at_x
dbn.com OSCAR GONZALEZ 1.305.586.6298 oscar_at_xd
bn.com