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News in the 21st Century Benefits and Challenges

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Institute for New Media Studies. UM School of Journalism and Mass Communication ... Orlando Sentinel Sarasota Herald Tribune. Newspaper / TV cross-ownership ... – PowerPoint PPT presentation

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Title: News in the 21st Century Benefits and Challenges


1
News in the 21st CenturyBenefits and Challenges
  • Nora Paul
  • Institute for New Media Studies
  • UM School of Journalism and Mass Communication

2
21st Century News Benefits to the News Consumer
  • Worldwide Access to News
  • Jersalem Post
  • Palestinian News Agency

3
21st Century News Benefits to the News Consumer
  • Worldwide Access to News
  • Hear / See / Read / Experience

4
21st Century News Benefits to the News Consumer
  • Worldwide Access to News
  • Hear / See / Read
  • Available on multiple appliances

5
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6
Challenges to Todays News
  • Changing audience
  • Multi-Platform delivery
  • Multimedia news
  • Convergence of news operations
  • Niche publications / new publishers
  • New audience expectations

7
Changing Audience Demographics
  • Profile of Newspaper Subscribers (Daily
    subscribers)
  • Age 18-24 6
  • Age 25-34 11
  • Age 35-44 20
  • Age 45-54 21
  • Age 55-64 16
  • Age 65 27
  • White 90
  • Black 7
  • Asian 2
  • Hispanic 4
  • Newspaper Association of America - 2000

8
Changing Audience Characteristics
  • Time shifters
  • Interacters / contributors
  • Multi-appliance users
  • Action takers
  • Idiosyncratic
  • Time deprived

9
Multiple Media / Multimedia
  • End of Mono-media companies
  • 1483 dailies in the US, 86 have websites
  • News organizations online but
  • Not making money yet
  • Not figuring out new forms
  • Challenges with the legacy media

10
Multi-media
  • News packages need sound, words, sights
  • One man band / Urban Jungle Pack

11
Tomorrows News
  • A vision of the future from IFRA

12
ConvergenceNewspaper / cable news
partnershipsNewspaper / TV cross-ownership
Convergence
  • Newspaper / cable news partnerships
  • Orlando Sentinel Sarasota Herald Tribune
  • Newspaper / TV cross-ownership
  • Newspaper / TV collaboration

13
Convergence Objectives
  • Cross-training
  • Cross-promotion
  • Cross-advertising
  • Cross-technology
  • Cross-content

14
Niche Publications
  • Freedom of the press is guaranteed only to those
    who own one.
  • A. J. Liebling, media critic
  • Specialty publications
  • Specialty newsgroups
  • Weblogs

15
Audience Expectations
  • Open medium
  • Communication with their news organizations
  • Collaboration on news stories

16
Ultimate Challenge
  • Without tradition, art is a flock of sheep
    without a shepherd. Without innovation it is a
    corpse.
  • Winston Churchill

17
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